Facebook’s chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg acknowledged advertisers in a Facebook Business Post

Airbnb traditionally relied on social and word of mouth for building its consumer base. But recently, the company have eyed a bigger slice of the pie, with a bid to build its audience base beyond savvy early adopters.

When you are a startup looking for some crowdfunding on platforms like indiegogo and Kickstarter, a great video is mandatory. They say building a compelling video alone would ensure your funding on these platforms.

It has 3 lessons for startups to follow for producing a break-through media/TV campaign on how to be creative, media planning and tracking.

TV Video campaigns are always a big dream for startups to get covered. In India, companies like flipkart, snapdeal, Yebhi and Jabong invest heavily on TV campaigns. With Millions even Billions of funding now they are bigger than a startup.