ActiveBuilding is a completely new and different property management solution. It allows a multifamily property like an apartment to create their own community portal and every resident has their own profile. It helps the property manager streamline all the operations and in return results in enhanced staff and resident communication. There is no need to provide phone support anymore; it can be replaced by mass text messaging service and online bulletin board.
The private community portal that ActiveBuilding is offering as a solution is something that will not only take the load off the property manager, but will also strengthen the community. People can get to know each other, learn about local deals and help each other out. As an explainer video for their new product they have gotten a startup video production made. It is an interesting to watch demo and here are some of its notable features:
- It is made completely like an animated thriller movie with all the music and the dialogues. It tells the story of how a property manager cannot simply satisfy all residents without the appropriate help.
- Referring to unsatisfied apartment residents as deadly zombies is metaphoric and is probably right on target. As if the community manager’s actual feelings were translated on screen.
- 2D animation has been used to create a cartoon animation movie.
- The ActiveBuilding logo is displayed carefully near the end of the video. Ample attention is paid to describing the main advantages of this product, while keeping the whole thing fun.
With a fun to watch short animated movie they have created a demo video that will bring a smile to the viewers face as well as deliver all the right messages across. This is a clear example of how creativity can be used in explainer videos.