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Explainer video: Why 2D videos are engaging than 3D?

If you are in an era of animation reign, then you are probably watching an animated video or using some of those animated tools, or even probability, that is why you are reading this article now. As an animator, you may have various techniques to rely on and you may never decline to create a fancy animation.

But your budget becomes a constrainer. Nevertheless, the goal of making an explainer video is to convey a complex idea in simpler terms that’s as easy as pie.

To put in a nutshell, creating a 2D animation is as cooler as 3D. On the contrary, 3D animation is complicated to use.

The bigger they are, the harder they fall. But, when they fall, they suffer a great loss. So make it simple to your context.

Before you begin producing a video, consider asking few questions to yourself

1. What is the purpose of the animation?
2. What kind of animation would meet your business branding?
3. When is your deadline?
4. Is it easy to make changes to animation?
5. Who are your audiences?
6. What do you want them to think when they watch it?
7. Does it comply with your marketing strategy?
8. How will you market your video?
9. Will it give a different perspective?

• To be more specific in regard to the differences between 2D and 3D is the cost. Creating a 2D animation is much cheaper than producing a 3D animation. The reason is, 3D animation undertakes more process to complete, and hence it takes a lot of time. Apart from that, the software and tools used for making 3D animation are expensive.
• Once your project reaches the jumping-off point, you need to decide based upon your budget, time and of course, on all aspects. After you fix on, you will have to follow the production pipeline, which refers to each step in production process. Apparently, the production process for 2D and 3D are not the same. The pipeline is, indeed, knotty for 3D animation. Whereas, you will carry out simpler production pipeline for 2D. Less work is required in the 2D pipeline. All you have to do is draw frames and sketch characters. You don’t need more materials. The animation becomes simple with few frames, but it looks great on 2D. But, 3D has many parts to be handled. It goes through various levels; each level may be taken care of experts.Even if you want to make some iteration, it is not an easy task to start from the scratch.
• “The biggest problem with 3D, though, is the “convergence/focus” issue. A couple of the other issues — darkness and “smallness” — are at least theoretically solvable. But the deeper problem is that the audience must focus their eyes at the plane of the screen,” quotes Walter Murch, the most respected film editor and sound designer in the modern cinema. The statement here he makes is that people take a lot of time to realize what the story is when it is a 3D. The brain takes time to generate and read the images. It gives one-point perspective to the image.

So, a 60 second explainer video need not be 3D. Make it simple and neat, so as to make the audience prepare what they want to know.

• The major drawback of 3D is that, it does not give flexibility to think beyond the scope. The main idea of an explainer video is to put complex plan into a simpler form. Although, quite few people consider 3D to be better than 2D, the result accomplished when creating an animated video is the same. So, it will not be apt to fund more time and money in composing a complex idea into even more complex design.

The conclusion may seem to satisfy the features and advantages of 2D, albeit never underestimate the power of 3D.