Once upon a time – this word gets more attention from us usually, when telling a story. The power of storytelling, and the use of stories to create an effect, no matter if it’s a true or fictive story, simple or extravagant. The key principle for storytelling is more memorable and successful in attracting customers. This principle can be applied directly on explainer videos to make them more effective.
“The stories we are telling are as important as what we are selling.”- Jonah Sachs
And any video people would like to watch just because it’s entertaining, engaging, inspiring or informative. The more the video is about the story – it should have minimal reference to the particular business.
Stories and Storytelling:
Research shows that a good story we’ve heard in the last few months or even years – any story (short story, story in a presentation, childhood bedtime story, etc) we will remember easily than a good statistics we’ve heard very recently.
People love stories. A good story can work wonders when it comes to making the listener understand something and retain the information.
“Scratch the surface in the boardroom, and we are all just caveman with briefcases, hungry for a wise man to tell us stories.” – Alan Kay
Some elements of a good story include:
- A clear beginning and the end
- Clear message
- It’s authentic
- It’s relevant
If we listen to a PowerPoint presentation with boring bullet points, a certain part in the brain gets activated and hits our language processing parts. Scientists call this Broca’s area and Wernicke’s area. Where the viewers decode words into meaning. And that’s it, nothing else happens.
When we are being told a story, things change dramatically. Not only is the language processing parts in our brain activated, although any other area in our brain that we would use when experiencing the events of the story are too.
Storytelling in Explainer Video:
The explainer video is a short video that businesses use to quickly introduce themselves, explain what they do, and tell how they help solve their customer’s problems. It’s a very quick, memorable way to make an impact on your audience and help provide the viewer with the important information they need to make a decision. This is vital to your site’s conversion.
Many brands tell its story isn’t ready for the prime time spotlight. And when it comes to telling your story, you never know who you’ll run into. That’s why telling your story through video is so compelling: it’s always there, and consistent for sharing.