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Understanding Whiteboard Animation and its Benefits for Startups

      Videos have become an essential element of digital marketing strategies. While videos are able to increase the conversion rate up to 300%, not every video is able to hit the right mark. In order to grab the viewer’s attention and go viral, a video must be creative, interesting and engaging enough. Whiteboard Animation video is one of the groundbreaking tools to create such videos.

      While almost every kind business can use whiteboard animation videos, startups are the one that can specifically make the most of them. That is largely because these videos make up for attractive introduction that can leave a lasting impression.

What is Whiteboard Animation?

      Whiteboard Animations videos present an idea or message in the form of live whiteboard drawing by an artist. The reason whiteboard animation has become a popular tool for startup is the hypnotic effect it creates. It has become a creative, clear and concise way to share information through graphics. As viewers witness the whole process from the birth of an idea to its growth and evolution, the idea becomes too easier to understand and seems attractive enough to accept. Acceptance is one of the major factor that make whiteboard animation a powerful tool for startups striving to get a big break into the market.

      Cartoon like drawing and animation are usually preferred for whiteboard animation videos. One on hand the interesting graphics and drawing still grab the attention of the viewer. On the other hand, constant movement and change keeps their mind engaged and involved.

      As a form of art, whiteboard animation videos have been around for quite a long time, but its use in digital marketing was largely popularized by the Royal Society for the Encouragement of Arts, Manufactures and Commerce in 2009. Not much later, UPS also aired a series of advertisements that artistically and brilliantly used whiteboard animation videos to communicate company message to the consumers.

      As a matter of fact, creating whiteboard animation requires a lot of efforts, hard work and expenses. There are Whiteboard animation businesses that handle the complete process from inception of an idea to creation of the video. The reason it has become a preferred marketing tool is the number of benefits and advantages it offers for startups out of it.

Let’s take a look at a few of them.

Benefits of Whiteboard Animation for Startups

A Pleasant Introduction:

      It is very important for startups to introduce themselves as unique, creative and consumer friendly business in the most creative yet simple to understand manner. That is where whiteboard animation videos offer the best of both worlds. These videos provide information in a very laidback style.

Save Business Cost and Viewers Time:

      Whiteboard animation videos offer value to both the customers and the business. In order to save their consumers from the ordeal of reading huge block of texts, videos are considered extremely useful for business. However, shooting a typical video can be extremely expensive as it may involve several actors. A whiteboard animation video only requires a whiteboard artist and someone who can shoot the video.

A Multipurpose tool:

      Whiteboard animation is a single tool that replaces a multitude of other media and tools that can be very expensive for startups to afford. With animated explanation videos on homepage, websites are now bound to impress every visitor. Whiteboard animation has also replaced whitepapers for the purpose of conveying complex ideas and technical information. Since there is an infinite room for creativity, whiteboard animation videos can be used as many purposes as one is able to imagine.

Offers Better Understanding:

      A picture is worth a thousand words – and accompanied with animation it becomes the best way to convey an idea. Since startups are usually trying to bring something new to the table, whiteboard animation can be the best medium. This is regardless of age, ethnicity and language of your viewers. Studies have proved that animations not only make understanding easier, they also help the viewers memorize the whole idea or message.

Gets Viral and Popular:

      No matter what industry or business uses it, whiteboard animation videos are more than just the presentations. They are pieces of art. Like any other art, these animations have the capability to influence the viewers and change their previous ideas and perceptions. Fascinated, people love to share them with their circle. This in turn builds a strong brand identity and recognition for a startups so that they can compete with bigger well-known Competitors.

Increases Sales:

      The reason whiteboard animations increase sales is because those videos don’t really sell anything. Consumers are getting smarter by the day. Old school full-of-pitch marketing tactics seldom work these days. If you are able to impress them with your idea, the chances of which are really high with a well-made startups whiteboard animation, they are likely to respond to your call for action.

Samples for white board animation: