People love hearing stories. This is one of the major reasons why videos have become a popular mode of marketing and advertising products and businesses. Through a well-made video, you can send your message across to millions of people and be sure that they are going to get the gist of it.Digital video marketing holds tremendous potential for businesses, especially for startups. It is one of the best ways to create awareness and let people know you have arrived on the scene.
Prezi – An Introduction
Prezi has become one of the leading tools for presentation and storytelling through video. Using the platform, you can create a digital presentation video for your business which reflects your business ideology and culture while appealing to your target market. The best thing about Prezi is the ease of use. The interface has been designed in a user-friendly manner and it won’t take long for you to get a grip on it.
How to Use Prezi
Here are some steps you can follow to use the various features on Prezi.
- Double-click on the canvas which appears when you turn the program on. A text box will appear on the screen and you can put in the ideas for your video in it. The box is movable and can be placed anywhere on the canvas you want.
- Click on the ‘+’ and ‘-‘buttons to zoom in and out. You can also scroll your mouse downwards and upwards for zooming.
- You can work on the structure and size using the Zebra. Clicking on the text box enables you to use the zebra to move and rotate objects as well as change the size and scale of the image.
- Use the Insert button on the menu to add images to your canvas. You can use as many images as you want and format them according to the ideas you have.
- Arrange the text boxes and images in the order which you want them to appear in. Coherence is vital for your digital video to have an impact on the viewers hence arrange them as well as you can.
- Use the Path option to set the images and text boxes in the right sequence. You can change the order as many times as you want before settling on the final order.
At this juncture, your video presentation is ready to be viewed. All you need to do after that is click on Show in the presentation mode. The images along with the text will appear in the sequence you decided on.
Using as Storytelling Tool for Startups
You can view the montage and make any changes you want to make. The endless customization coupled with the ease of use makes Prezi one of the best tools for startups. If you are setting up a new business, it makes sense to create a story. Start off by defining a problem a customer might face. The next few images would show how you can provide the solution the customer is looking for and ending with a call to action.
It is perhaps the best way to put your business on the map. Videos work wonders for businesses nowadays and any business not using video marketing as a means of attracting customers is missing out.One of the easiest ways to create a digital video for your business is Prezi. The program has all the options you could possibly need to bring images and words to life. People are attracted to images more than just plain text. After all, a picture speaks a thousand words.