Whilst many people always place finances and sales as key points in creating a successful start-up, the need to have visible and impressive design principles is often underestimated in the impact they can actually have. With the right use of creative techniques, it can really make a difference between average and exceptional companies. But what are the ultimate methods a firm can use to make themselves stand out from the crowd?
Know your audience design Need
It’s one of the basic aspects for all areas of the business but it particularly applies when planning new designs for any graphic materials for the firm. Not everyone will have the same tastes or look for the same object so it’s important to tailor any logos or websites to appeal to whoever the product is targeted at. This way, the promotional material will immediately click with the right person and help boost business.
Keep it simple
Even though a busy page may look impressive, it can sometimes be distracting to look at making it lose some of its overall impact. Therefore, using a simple structure for an advert or webpage allows for everything to be explained in an orderly fashion so that even the most untrained person can understand a product or service and decide whether it’s for them or not.
Have a unique centrepoint
A key element for any visual tool is to have one feature that stands out from the rest of the content. The human eye only pays attention to a page for 3 seconds meaning that there needs to be something that makes someone want to read more. Not only will a unique feature do that but it will also be a memorable item that someone can use to bring them back to the company when new products or updates are released.
Use graphic aids carefully
Using pictures is an essential tool to gain someone’s attention in an ad campaign. However, using images that aren’t relevant to the product can send out conflicting messages to the audience. Therefore, stick to using pictures of the product itself or ones associated with the industry so that the public can get an idea of what the product is about.
Avoid too much information
When designing a webpage or creating a video, it’s always important to include all the key points about the company. However, some designers can be tempted to try and cram in as much information as possible. But with the average human concentration time only lasting 20 seconds, it’s best to stick to just 2 or 3 main points to really hook the customer in.
Experiment with different styles
For many start-ups, it’s important to stand out from the crowd in any way possible. One of the best ways to do is by trying new design and layouts for logos and adverts. Whilst it may seem unconventional, the unique features will make an advert more memorable than more traditional concepts used by rival firms.
Only use two main colours
Colour can be a double-edge sword for designers. Whilst it makes a logo or advert attractive to the customer, too much of it can be off-putting to the public. To avoid this, it’s best to use two main colours which not only adds the attraction to the page but it is much more easier on the eye making the entire piece flow and form into one piece.
Use the entire space
Whilst different products will be different sizes, companies need to use all the possible space on a logo or web page. This helps distribute the content evenly making it easy to follow for the public. On top of that, any empty space on a page looks odd and will make the advert look unprofessional and untidy.
Optimize content for its format
With the web now playing such an important role in all aspects of daily life, content needs to be adapted for the right format. For example, large pictures used on paper adverts will be slow to load on the web losing the interest of customers. Therefore, designers need to think about what tools they are going to use to make sure that it’s appropriate for its correct format whether it’s for print or the web.
Listen to feedback
One of the most important design tools is the feedback from test groups. This info allows companies to know what works visually and what doesn’t. It’s then imperative to use the advice to tweak the advert or webpage to suit the audience’s needs and make both the product and company more attractive to the desired audience.
Other than this 10 Tips there are much more to work on startups, starting from improving your UX to selecting some great fonts for your web, everything in design matters a lot. There is no excuse for design, now every startup is highly valued on design aspects.