Video Review:

The video starts with an introduction about the telemedicine company by its CEO, Darwin Fogt. In this almost 5 minute video, Mr. Fogt informs how the wellness physical therapy exercises reduce a patient’s risk from developing Type 2 diabetes. He also briefs on how the patients are referred by the physician and how they are inducted into the program, and trained with unique physical therapy exercises.

Some salient aspects:

The explainer video is created with live video footages, combined with images and text animations.

• The entire video is created with clear, unfussy background, not causing any distraction, and makes a viewer to remain focused on the topic.
• The texts are displayed in white colour with greyish background symbolizing eWellness corporate colours. It facilitates the viewer to have good readability.
• The CEO’s voice is crisp, audible and all the medical terminologies are easy to understand.
• The pain areas are displayed in reddish colour and it helps the viewer to easily identify the ailment zones.
• Video footages of exercise kit, exercise demo of the licensed physical therapist help viewers to easily grasp things.
• No direct CTA, but indirectly conveys to the viewer to participate in the eWellness program.

URL:http://www.ewellnesspt.com

      Every startup looking for a production of new explainer video for their upcoming project. Have a big question on what to choose? How to select the best one? Which perfectly fit your budget? Finally where to find the animation studio who can deliver a master piece. Also there are few new explainer video softwares pops up and make the video even affordable for huge audience.

      I hope this article spark some ideas for you if you’re stuck.

      Types of Explainer video

• 2D animation
• 2.5D Animation
• 3D Animation
• Live Action
• Whiteboard
• Typography
• ScreenCast
• Stop Motion
• Infographic
• Ipad/ IPhone Apps
• Music -Only
• Testimonial

2D Animation

      One of the most famous and widely used model to explain any startup idea. This videos perfectly fit in low budget and very easy to make. so it became a all time destination for any new startups.

2.5D Animation

      2.5D is the combination of 3D objects and 2D images in same platform to make the video more appealing. This model of production is bit different from actual 2D which comes with more time consuming and high budget.

3D Animation

      3D diffenitely time consuming and expensive. But for sure this type of video standout from rest of the 2D demo
videos.

Animaker : Make Your own Animated Videos (Promoted)

      Animaker.com is a cloud-based do-it-yourself (#DIY) animation video making software that is bringing studio quality professional tools within reach of everyone.

Live Action

      Live action is nothing but a live video which recorded using a video camera with real people. It needs perfect setup like crew, actors, editors, production process, etc. But It can be even done in small budget. It is almost similar to TV marketing videos.

Whiteboard

      2012 most famous and preferred video type especially in startup networks. The whole idea is drawing a sequential images and text in a whiteboard matching the voice over and explaining the whole concept.

Kinetic Typography

      Words speak a lot. Typography is the preferred mode of sharing inspiring text in sequential way. This videos are quite creative and inspires a huge audience.

Animated Screencast

      Most simple and easiest way to develop. Even startups can create their own.

StopMotion

      Step by step screens taken using real objects and video camera to get a excellent crafted video. The process is quite tough and very expensive.

Infographic

      Fluid motion of statistics, numbers, Images, text in most loveable way to attract viewers. This video is preferred in showing big list of financial data, facts, figures, etc.

iPhone / iPad Apps

      The whole video is played inside a video widget which makes easy for any mobile startup to explain the idea behind the concept.

Music Only

      It is similar to typography and infographic with text and image flows with music to explain the whole idea of the startup.

Testimonial

      Oldest but quite best way to impress viewers where a good looking male or female share their whole experience about your startup in front of a camera. Budget can be reduced to minimum by making real people with some handy camera to complete this project.

      Suggest in comments if you have created a different style of video making to any startups.

To Read More

10 Google Explainer Videos Must watch

Top 10 Live Action Explainer Videos Ever

10 Mobile app Explainer Videos to get inspired.

      People love hearing stories. This is one of the major reasons why videos have become a popular mode of marketing and advertising products and businesses. Through a well-made video, you can send your message across to millions of people and be sure that they are going to get the gist of it.Digital video marketing holds tremendous potential for businesses, especially for startups. It is one of the best ways to create awareness and let people know you have arrived on the scene.

Prezi – An Introduction

      Prezi has become one of the leading tools for presentation and storytelling through video. Using the platform, you can create a digital presentation video for your business which reflects your business ideology and culture while appealing to your target market. The best thing about Prezi is the ease of use. The interface has been designed in a user-friendly manner and it won’t take long for you to get a grip on it.

How to Use Prezi

      Here are some steps you can follow to use the various features on Prezi.

• Double-click on the canvas which appears when you turn the program on. A text box will appear on the screen and you can put in the ideas for your video in it. The box is movable and can be placed anywhere on the canvas you want.
• Click on the ‘+’ and ‘-‘buttons to zoom in and out. You can also scroll your mouse downwards and upwards for zooming.
• You can work on the structure and size using the Zebra. Clicking on the text box enables you to use the zebra to move and rotate objects as well as change the size and scale of the image.
• Use the Insert button on the menu to add images to your canvas. You can use as many images as you want and format them according to the ideas you have.
• Arrange the text boxes and images in the order which you want them to appear in. Coherence is vital for your digital video to have an impact on the viewers hence arrange them as well as you can.
• Use the Path option to set the images and text boxes in the right sequence. You can change the order as many times as you want before settling on the final order.

      At this juncture, your video presentation is ready to be viewed. All you need to do after that is click on Show in the presentation mode. The images along with the text will appear in the sequence you decided on.

Using as Storytelling Tool for Startups

      You can view the montage and make any changes you want to make. The endless customization coupled with the ease of use makes Prezi one of the best tools for startups. If you are setting up a new business, it makes sense to create a story. Start off by defining a problem a customer might face. The next few images would show how you can provide the solution the customer is looking for and ending with a call to action.

      It is perhaps the best way to put your business on the map. Videos work wonders for businesses nowadays and any business not using video marketing as a means of attracting customers is missing out.One of the easiest ways to create a digital video for your business is Prezi. The program has all the options you could possibly need to bring images and words to life. People are attracted to images more than just plain text. After all, a picture speaks a thousand words.

How prezi works

]]> https://thestartupvideos.com/?feed=rss2&p=681 0 https://thestartupvideos.com/?p=630 https://thestartupvideos.com/?p=630#comments Mon, 17 Dec 2012 12:42:28 +0000 sangeerani http://thestartupvideos.com/?p=630

      End of the year 2012, when we look back lot of startup companies started using demo videos or explainer videos as there big marketing platform to inspire new visitors, investors, ventures etc.

      But there are some startups which leveraged this video marketing model to new heights, those videos are awesome and got an eye of everyone in internet and for sure inspire lot of people.

      Below we have shared some outstanding startup explainer videos of 2012.

1. Crazyegg

      Heat Map Tool as google analytics replacement.

2. Summly

      Fully cartoon style explainer video explains how summly simpler the way of searching the web and summarize the interesting content you like.

3. Bugherd

4. Reader

      Great app to search, read and buy leading Magazines of the world.

5. Wootext

      Online text messaging platform with colorful explainer video to get inspire.

6. 4Hour Chef Trailor

      #1 New York Times bestselling author Book Teaser Video.

7. Tedx and Ted

      How TED & TEDx works? Explained in an animated style.

8. Snapseed

      App to enhance your photo looks. This whole Video is a visual treat.

9. News 360

      A comprehensive look of the world’s most important news.

10. Backpackerdeals

      Excellent white and black 2D animated video in cartoon style.

      Its really hard to find out some of the best explainer videos in 2012, sure there would be some awesome demo videos missed in this top list. Sorry for that.

      But do share those great videos in comments.

]]> https://thestartupvideos.com/?feed=rss2&p=630 0 https://thestartupvideos.com/?p=616 https://thestartupvideos.com/?p=616#comments Tue, 04 Dec 2012 04:15:20 +0000 Gayathri http://thestartupvideos.com/?p=616 [...] ]]>       Sliderocket is a new way to creating presentations. As the web has become a central part of our lives it has changed the way we communicate, hold meetings and do our documentations. Yet presentations stay the same old boring static ones that are so huge in size that it is difficult to share them.

      Sliderocket takes all these problems away allowing a user to create dynamic presentation with animation and audio. Also, these presentations can be shared on social media or email right from their platform. Editing your presentation means that the presentation wherever it is shared is changed as well. Plus, it can track the responses of people on each and every slide in a presentation.

      With this tool presentations have become revolutionized, making them more interactive. Sliderocket has created a startup video demo for the service that they provide. Even though they have been existing for the past five years, it has taken an all-necessary explainer video to boost their business:

• Yellow and white background has been used alternatively.
• White text has been used on yellow background and black text has been used on white background.
• This video has been made with screencast capturing the computer screen and no other visuals except typography on-screen.
• Voice-over the video combined with upbeat background music makes it interesting to view. Al the necessary advantage and process are explained through voice-over rather than text.

      Whether a company sells products or services videos for businesses are important. The main purpose for them remain the same, to introduce the product of service to the customers through ways that they feel are interactive.

URL:http://www.Sliderocket.com

]]> https://thestartupvideos.com/?feed=rss2&p=616 0 https://thestartupvideos.com/?p=546 https://thestartupvideos.com/?p=546#comments Tue, 06 Nov 2012 09:33:59 +0000 sangeerani http://thestartupvideos.com/?p=546       Float works as a web application that schedules team’s tasks and time allocation for different projects. Managing a team can be quite difficult sometimes and assigning tasks, allocating time and then emailing notifications to everyone is highly time-consuming. Float does all of that for the team leader by making it simple to assign tasks, allocate time and send notifications at the click of a button.

      It helps the team leader see the workload at a glance and accordingly assign tasks, even a week in advance. All you need to do is visit their website and take a tour of their startup video demo that explains everything in less than a minute and a half.

Video Review:

      Here are some notable features of their video:

• Gives a real life example using a short video movie of how a team leader manages his employees using Float.
• All the features of the application are carefully shown in the video by using typography and images are different instances.
• Shows that it is possible to have a happy and productive team by using the Float web application.
• Snippets of the application are shown along with the logo at different places.

      Videos for business startups are extremely important to increase their reach and to effectively present their idea. What their video fails to mention is that they are offering a 30 day trial period for their application. Mentioning it in their video would have gotten them even better responses from customers.

URL:http://www.floatschedule.com/

]]> https://thestartupvideos.com/?feed=rss2&p=546 0 https://thestartupvideos.com/?p=545 https://thestartupvideos.com/?p=545#comments Tue, 06 Nov 2012 09:33:06 +0000 sangeerani http://thestartupvideos.com/?p=545       Sevenly is a charitable organization that operates through their website. Their concept is slightly different for raising funds for various charities. The organization is called Sevenly because it works around the number seven. Every week they have a new charity for seven days that they gather funds for. They design a tee-shirt for that charity and it is available for purchase for only seven days only. From every purchase $7 are given to that charity.

      If you can’t make a purchase just share the cause on your Facebook or Twitter account and spread the word. A target is set for each cause and you can view it by going to their site. To explain how the whole thing works they have made a demo video. Startups really need to focus on such explainer videos to pitch their idea properly.There are thousands of charitable organizations out there, but Sevenly makes you feel the connection.

Video Review:

      Notable features of its video are:

• Typography and motion graphics have been used to explain the idea.
• It is interesting to note how they have used the colors: white, green, grey, black, blue and orange through the video. These are their corporate colors and they have been embedded in the video with a lot of care to the graphics.
• Touching has been used in the beginning while discussing the tragedies of homelessness, sexual trafficking, etc.

      Their video has been the main cause for making their charity so popular. A look at one of their causes shows more than 3 million shares on Twitter and Facebook, combined. This shows that their startup videos that they create every weak are making the big difference that they needed.

URL:http://www.sevenly.org/

]]> https://thestartupvideos.com/?feed=rss2&p=545 1 https://thestartupvideos.com/?p=542 https://thestartupvideos.com/?p=542#comments Tue, 06 Nov 2012 09:32:39 +0000 sangeerani http://thestartupvideos.com/?p=542       Talkbin is a product by Google. The basic idea of all their products has always been to make is easier for the customers or users to voice their opinions so that they can get what they want. Something similar is happening with Talkbin as well. Think of it as a digital comment card that allows the customers to directly send a private text message to the business owner. The business owner can then reply directly to the customer and all this takes place in real time without exchange of personal information. It is also available as a smartphone application.

      Hearing the customer’s voice is extremely important for every business. Therefore, Talkbin revolutionizes the whole customer feedback idea by allowing anonymity and instant delivery. Even though Google is not a new company, this product is completely new and so they have used a startup video pitch for businesses and consumers.

Video Review:

      This startup video demo has some notable features:

• 2D cartoon graphics have been used with the simple stick-man design.
• A whitish-grey background has been used to enhance the colorful graphics.
• The pastel blue color of the Talkbin logo has been used as the main color in the video. The Talkbin logo flashes a few times in the video as well for brand reinforcement. The other colors used are all the pastel shades of the colors of Google’s own logo.
• Typography is used to show customer’s and business owner’s thoughts making it intriguing to watch.

      Keeping it short the demo video explains the product idea from the customer’s and business owner’s point of view, leaving nothing unsaid.

URL:http://www.talkbin.com/

]]> https://thestartupvideos.com/?feed=rss2&p=542 0 https://thestartupvideos.com/?p=484 https://thestartupvideos.com/?p=484#comments Tue, 18 Sep 2012 12:59:09 +0000 sangeerani http://thestartupvideos.com/?p=484

      Explainer videos are made to inspire people and to excite them about what you have to offer. For startups, the most important element is to gain attention, spark interest and generate business. Animated explainer videos have a deep impact on human psychology, thus allowing startups and other businesses to use it to acquire new customers and build reputation. Explainer videos have helped many businesses increase their revenue by 10 to 15%.

1. Set Yourself Apart

      The World Wide Web is oversaturated with information and it is impossible for you to survive online without much effort. Consumers have a lot of choices to choose from so simply assuming they would choose YOU is a big mistake. Unless and until, you create a unique identity for your brand, you will be there where you started. An explainer video that is able to stand out and go viral will be shared on Facebook and YouTube.

2. Fixated Into Memory

      People remember 68 percent more from watching a video than from reading plain text. With explanation videos, audio and visual senses are tingled at the same time, resulting in better memory of what is seen. Explainer videos are colorful, fun and intelligent, and an interesting way of describing your idea in an exciting way.

3. Gather Mass Interest

      Video have always been appealing since people find it easier to relate to them. It is expected that 53.5% of the entire population will watch online video in 2012. No doubt, people will take note of your startup video and even teasers if they create the buzz. Vooza’s funny video is dubbed as the most hilarious tech startup spoof ever by Huffington Post.

4. Give A Boost To Website Conversions

      People love videos as videos tell a story that is much easier to remember than plain words. For startups, an explainer video is much likely to help the new business pick pace. Explanation videos are best at sparking interest and inspiring conversions thereby generating new business. Dropbox’s success is all thanks to an explainer video which increased conversions by over 10 percent.

5. Give Your Customers A Taste Of Your Product

      Explanation videos let your customers know what your product actually does and how. They would want to find out all they can know about the product before grabbing the deal. Since a single minute of a video is equivalent to 1.8 million words, videos help the audience understand as well as remember up to 68% of what they see in it.

6. Profit From The Viral Nature Of Videos

      Creative animated explainer videoshave an amazing feature of going viral thus taking your product to a larger audience. If it has an element of entertainment, inspiration or wonder, the explainer video will be more likely shared readily on the social media. Visual content has a greater chance of being shared among people thus giving your business the free advertising it needs.

7. Inspire One To Get The Ball Rolling

      A well scripted and designed startup video can inspire a brand evangelist who can act as an advocate for your product and promote it through word of mouth and social media marketing to dozens leading to a huge crowd.For instance, Visually had over 80,000 signups from a video on its LaunchRock page months before it was even live thanks to fans shared it at social networks.

8. Improve Website SEO

      Proper SEO techniques have always been a great element in generating greater visibility. When you post your video on YouTube with a strategic title, a keyword-focused description and relevant tags, you are preparing for a traffic rush to your web page. With 38% of Google universal searches including a video, get things heated up with explainer video production.

9. Buys You Time

      Explanation videos give users insights into a product that allows them to assess it well before making a purchase decision. What this means for startups is that even though the product has not been launched yet, videos give it time to make any changes to the product based on audience reaction.

10. Shrink Any Unsatisfied Customer Base

      Sometimes words simply do not communicate what you really want to. With animated explainer videos, you can better give out product information thus achieving higher level of clarity. Thus would reduce the margin of unsatisfied customers produced after an online purchase since they are in a better position to make informed decisions.

]]> https://thestartupvideos.com/?feed=rss2&p=484 1 https://thestartupvideos.com/?p=471 https://thestartupvideos.com/?p=471#comments Sat, 08 Sep 2012 11:21:23 +0000 Gayathri http://thestartupvideos.com/?p=471 [...] ]]>       Just as social media has become an important part of our lives, SocialGift introduces the idea of ‘social gifting’. That means that you get together with a group of friends to contribute and buy a gift for a close friend whose birthday, anniversary, wedding, promotion, etc. is about to arrive. It connects the user with online retailers to choose from a number of items that can be chosen as a gift. Then by adding friends from social media sites, it enables you to raise money for the gift. SocialGift will do the rest from buying the gift to delivering it to the recipient.

Video Review:

      The idea that SocialGift is introducing is not entirely new, similar companies are operating with this idea. So what does SocialGift do to make themselves stand out? They contact a startup video production company and get an interesting startup pitch video made. All they had to do was explain the idea and they have a really cool video that explains the whole idea to every person who visits their site. Notable features of this video are:

• Monotone grayish background that allows colorful images to stand out.
• Introduces the idea like a revelation.
• The video is made using cartoon-like graphics to show the browsing experience of a user from social media sites to SocialGift.
• Story-telling theme does wonders to make the viewer understand how much they can achieve with this social gifting platform.
• Typography has been used to emphasize particular areas of the video.
• There is a fault in their video when it start talking about a person named ‘Sally’ to buy a gift for, but shows the Facebook page for a guy named ‘Mike’ instead.

URL:http://www.socialgift.com/

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