Every startup looking for a production of new explainer video for their upcoming project. Have a big question on what to choose? How to select the best one? Which perfectly fit your budget? Finally where to find the animation studio who can deliver a master piece. Also there are few new explainer video softwares pops up and make the video even affordable for huge audience.

      I hope this article spark some ideas for you if you’re stuck.

      Types of Explainer video

• 2D animation
• 2.5D Animation
• 3D Animation
• Live Action
• Whiteboard
• Typography
• ScreenCast
• Stop Motion
• Infographic
• Ipad/ IPhone Apps
• Music -Only
• Testimonial

2D Animation

      One of the most famous and widely used model to explain any startup idea. This videos perfectly fit in low budget and very easy to make. so it became a all time destination for any new startups.

2.5D Animation

      2.5D is the combination of 3D objects and 2D images in same platform to make the video more appealing. This model of production is bit different from actual 2D which comes with more time consuming and high budget.

3D Animation

      3D diffenitely time consuming and expensive. But for sure this type of video standout from rest of the 2D demo
videos.

Animaker : Make Your own Animated Videos (Promoted)

      Animaker.com is a cloud-based do-it-yourself (#DIY) animation video making software that is bringing studio quality professional tools within reach of everyone.

Live Action

      Live action is nothing but a live video which recorded using a video camera with real people. It needs perfect setup like crew, actors, editors, production process, etc. But It can be even done in small budget. It is almost similar to TV marketing videos.

Whiteboard

      2012 most famous and preferred video type especially in startup networks. The whole idea is drawing a sequential images and text in a whiteboard matching the voice over and explaining the whole concept.

Kinetic Typography

      Words speak a lot. Typography is the preferred mode of sharing inspiring text in sequential way. This videos are quite creative and inspires a huge audience.

Animated Screencast

      Most simple and easiest way to develop. Even startups can create their own.

StopMotion

      Step by step screens taken using real objects and video camera to get a excellent crafted video. The process is quite tough and very expensive.

Infographic

      Fluid motion of statistics, numbers, Images, text in most loveable way to attract viewers. This video is preferred in showing big list of financial data, facts, figures, etc.

iPhone / iPad Apps

      The whole video is played inside a video widget which makes easy for any mobile startup to explain the idea behind the concept.

Music Only

      It is similar to typography and infographic with text and image flows with music to explain the whole idea of the startup.

Testimonial

      Oldest but quite best way to impress viewers where a good looking male or female share their whole experience about your startup in front of a camera. Budget can be reduced to minimum by making real people with some handy camera to complete this project.

      Suggest in comments if you have created a different style of video making to any startups.

To Read More

10 Google Explainer Videos Must watch

Top 10 Live Action Explainer Videos Ever

10 Mobile app Explainer Videos to get inspired.

      With this new style of content personalization, readers will no longer have to fill in long feedback forms and choose their interests.This application will do everything on its own and you get to read only what is relevant to you without having your inbox cluttered. Plus, with this application, the ability to view the updates in a user friendly manner makes it even more appealing.

Video Review:

      As an introduction to their application their startup video pitch was created as well. This startup video demo is short and interesting to watch. Let’s look at some of its interesting features:

• Using a real life extremely beautiful female model, who is ‘digital intuition’ personified.
• The model talks of herself as if the application is speaking to the viewer and telling them what it does for them.
• Using screencast to show what the application looks like on an iPhone and how it works.
• All the advantages have been clearly defined along with how it works.

      My6sense’s explainer video is a great example of how a video can use a human touch to it. However, not every product or service can be described this way and it is a slightly older idea of creating pitch videos.

URL:http://My6sense.com/

      Sliderocket takes all these problems away allowing a user to create dynamic presentation with animation and audio. Also, these presentations can be shared on social media or email right from their platform. Editing your presentation means that the presentation wherever it is shared is changed as well. Plus, it can track the responses of people on each and every slide in a presentation.

      With this tool presentations have become revolutionized, making them more interactive. Sliderocket has created a startup video demo for the service that they provide. Even though they have been existing for the past five years, it has taken an all-necessary explainer video to boost their business:

• Yellow and white background has been used alternatively.
• White text has been used on yellow background and black text has been used on white background.
• This video has been made with screencast capturing the computer screen and no other visuals except typography on-screen.
• Voice-over the video combined with upbeat background music makes it interesting to view. Al the necessary advantage and process are explained through voice-over rather than text.

      Whether a company sells products or services videos for businesses are important. The main purpose for them remain the same, to introduce the product of service to the customers through ways that they feel are interactive.

URL:http://www.Sliderocket.com

      Easily customization website options have become extremely popular these days. This solution for photographers offers so many options that they would not be able to find otherwise.

Video Review:

      To introduce PhotoCrati to the world, they have used an explainer video. Here are some of its notable features:

• Typography has been used throughout the video with the text big, bold and capitalized. The color of the text is white in harmony with their white logo.
• A green background has been used which is the same green that can be found on their website and is their corporate color.
• Screencast has been used to show how the website looks and works.
• Since, it is an application about photos; the whole video is filled with numerous images shown.
• The video is longer than a normal demo video and lasts a little over 4 minutes.
• Brings ample attention on how to use their service and what it provides, along with its advantages.

      At times the numerous photos that pass on the screen do become a little distracting from the original message of the startup video demo. They could have opted to use a little less of those images and focused some other interesting visualization. The video is a little too long and has too much information stuffed into it. They should have broken it down into smaller videos, each focusing on one aspect.

URL:http://www.Photocrati.com/

      With Spidvid the video production community can flourish and professionals can get a chance to work and bid on different projects. This social platform is the perfect place for the community to flourish and stay connected.

Video Review:

      Their website’s homepage has an explainer video that provides all the necessary description about their service. The video is slightly on the longer side of around two and a half minutes long. Let’s look at the notable features of their startup video demo:

• The video is based on typography and screencast. Using motion graphics the aspect of animation has been added to it.
• The corporate colors of Spidvid are white, green and orange. The video uses only these colors along with black for typography.
• Background music and voice-over make the video slightly more interesting to watch.
• Takes the viewer through an overview of Spidvid and how to use it.

      This explainer video may just have a little too much information in it. It could have been broken down into two parts: one explaining what Spidvid is and the other explaining how it works. Then a little more graphics could have been added to make it a little more interesting and easier to digest all the information.

URL:http://Spidvid.com

      This idea of StumbleUpon is a unique one in itself. The World Wide Web is a huge place and even though we do know where to find the content that we like, we don’t know all that is out there on the web. There are many applications that customize updates and RSS feeds, but none that will take you on a surprise tour of the World Wide Web.

Video Review:

      StumbleUpon has a startup pitch video that explains what they are all about. This explainer video is even less than a minute short and still covers all the necessary aspects. Here are some of its notable features:

• White background with black text, the same combination as the StumbleUpon logo.
• The video has been completely made with screencast and typography.
• There is fast and upbeat background music with voiceover to explain the idea of StumbleUpon.
• Completely explains the entire idea of how StumbleUpon works and how to use it.
• Everything is short and to-the-point.

      Startup video demos need to cover the whole idea of the startup company and not drag on a lot. StumbleUpon has covered both these basic quite well with this video.

URL:http://Stumbleupon.com