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      With phonnix app, in Host Mode you can remotely activate call forwarding and diverting to any number, any desktop browser or any other device that running the Phonnix in Client Mode through VoIP numbers.

      Call diverting can be achievable at the mobile operator levels, even if the device turned off and so possible to receive the calls. It is also applicable to call using your own number, if you go through the number verification process.

      It’s simple if you have internet connection in your device to Send and Receive SMS and can get instant missed calls and incoming calls notifications via Facebook or Email.

Video Review:

      Phonnix app explainer video created in a way to introduce their feature and in a manner of explaining a solution along with the short descriptive story. Let us have a quick review on the video features:

• A crispy one and half-minute video starts by saying a real life situation.
• Phonnix android app features explained as a solution for the problem along with the flow of story.
• Clear Voice over and fine background music giving extra more value to the explainer video.
• Simple, light color background that matches their website exactly and been used throughout the video.
• 2D animated characters used are very attractive and the animated movements are pleasant.
• The video ends with the call to action as “Download Now” makes us to go download option.

URL:http://www.phonnix.com

If you are in an era of animation reign, then you are probably watching an animated video or using some of those animated tools, or even probability, that is why you are reading this article now. As an animator, you may have various techniques to rely on and you may never decline to create a fancy animation.

But your budget becomes a constrainer. Nevertheless, the goal of making an explainer video is to convey a complex idea in simpler terms that’s as easy as pie.

To put in a nutshell, creating a 2D animation is as cooler as 3D. On the contrary, 3D animation is complicated to use.

The bigger they are, the harder they fall. But, when they fall, they suffer a great loss. So make it simple to your context.

Before you begin producing a video, consider asking few questions to yourself

1. What is the purpose of the animation?
2. What kind of animation would meet your business branding?
3. When is your deadline?
4. Is it easy to make changes to animation?
5. Who are your audiences?
6. What do you want them to think when they watch it?
7. Does it comply with your marketing strategy?
8. How will you market your video?
9. Will it give a different perspective?

• To be more specific in regard to the differences between 2D and 3D is the cost. Creating a 2D animation is much cheaper than producing a 3D animation. The reason is, 3D animation undertakes more process to complete, and hence it takes a lot of time. Apart from that, the software and tools used for making 3D animation are expensive.
• Once your project reaches the jumping-off point, you need to decide based upon your budget, time and of course, on all aspects. After you fix on, you will have to follow the production pipeline, which refers to each step in production process. Apparently, the production process for 2D and 3D are not the same. The pipeline is, indeed, knotty for 3D animation. Whereas, you will carry out simpler production pipeline for 2D. Less work is required in the 2D pipeline. All you have to do is draw frames and sketch characters. You don’t need more materials. The animation becomes simple with few frames, but it looks great on 2D. But, 3D has many parts to be handled. It goes through various levels; each level may be taken care of experts.Even if you want to make some iteration, it is not an easy task to start from the scratch.
• “The biggest problem with 3D, though, is the “convergence/focus” issue. A couple of the other issues — darkness and “smallness” — are at least theoretically solvable. But the deeper problem is that the audience must focus their eyes at the plane of the screen,” quotes Walter Murch, the most respected film editor and sound designer in the modern cinema. The statement here he makes is that people take a lot of time to realize what the story is when it is a 3D. The brain takes time to generate and read the images. It gives one-point perspective to the image.

So, a 60 second explainer video need not be 3D. Make it simple and neat, so as to make the audience prepare what they want to know.

• The major drawback of 3D is that, it does not give flexibility to think beyond the scope. The main idea of an explainer video is to put complex plan into a simpler form. Although, quite few people consider 3D to be better than 2D, the result accomplished when creating an animated video is the same. So, it will not be apt to fund more time and money in composing a complex idea into even more complex design.

The conclusion may seem to satisfy the features and advantages of 2D, albeit never underestimate the power of 3D.

      As a startup you always face a big issue, how do I really explain my complex startup idea to new customers to convince them to sign up or do any call to action. But do you know even big brands like google have such issues. Google knows the need of explainer videos in any new product they release, so they comes with excellent videos which really helps people to understand the product in a better way. This article list out the top 10 explainer videos from google which engage those targets. Startups can inspire a lot to from this videos.

Google Keep

Google Adwords

Google Maps explored

Google voice

Google Wave

Google plus

Google Now

Google wallet

Google Glass

Google TV

Google Translate

      Above videos are developed with minimum effort and plan, but it really made wonders to those products.

      Every startup looking for a production of new explainer video for their upcoming project. Have a big question on what to choose? How to select the best one? Which perfectly fit your budget? Finally where to find the animation studio who can deliver a master piece. Also there are few new explainer video softwares pops up and make the video even affordable for huge audience.

      I hope this article spark some ideas for you if you’re stuck.

      Types of Explainer video

• 2D animation
• 2.5D Animation
• 3D Animation
• Live Action
• Whiteboard
• Typography
• ScreenCast
• Stop Motion
• Infographic
• Ipad/ IPhone Apps
• Music -Only
• Testimonial

2D Animation

      One of the most famous and widely used model to explain any startup idea. This videos perfectly fit in low budget and very easy to make. so it became a all time destination for any new startups.

2.5D Animation

      2.5D is the combination of 3D objects and 2D images in same platform to make the video more appealing. This model of production is bit different from actual 2D which comes with more time consuming and high budget.

3D Animation

      3D diffenitely time consuming and expensive. But for sure this type of video standout from rest of the 2D demo
videos.

Animaker : Make Your own Animated Videos (Promoted)

      Animaker.com is a cloud-based do-it-yourself (#DIY) animation video making software that is bringing studio quality professional tools within reach of everyone.

Live Action

      Live action is nothing but a live video which recorded using a video camera with real people. It needs perfect setup like crew, actors, editors, production process, etc. But It can be even done in small budget. It is almost similar to TV marketing videos.

Whiteboard

      2012 most famous and preferred video type especially in startup networks. The whole idea is drawing a sequential images and text in a whiteboard matching the voice over and explaining the whole concept.

Kinetic Typography

      Words speak a lot. Typography is the preferred mode of sharing inspiring text in sequential way. This videos are quite creative and inspires a huge audience.

Animated Screencast

      Most simple and easiest way to develop. Even startups can create their own.

StopMotion

      Step by step screens taken using real objects and video camera to get a excellent crafted video. The process is quite tough and very expensive.

Infographic

      Fluid motion of statistics, numbers, Images, text in most loveable way to attract viewers. This video is preferred in showing big list of financial data, facts, figures, etc.

iPhone / iPad Apps

      The whole video is played inside a video widget which makes easy for any mobile startup to explain the idea behind the concept.

Music Only

      It is similar to typography and infographic with text and image flows with music to explain the whole idea of the startup.

Testimonial

      Oldest but quite best way to impress viewers where a good looking male or female share their whole experience about your startup in front of a camera. Budget can be reduced to minimum by making real people with some handy camera to complete this project.

      Suggest in comments if you have created a different style of video making to any startups.

To Read More

10 Google Explainer Videos Must watch

Top 10 Live Action Explainer Videos Ever

10 Mobile app Explainer Videos to get inspired.

      People love hearing stories. This is one of the major reasons why videos have become a popular mode of marketing and advertising products and businesses. Through a well-made video, you can send your message across to millions of people and be sure that they are going to get the gist of it.Digital video marketing holds tremendous potential for businesses, especially for startups. It is one of the best ways to create awareness and let people know you have arrived on the scene.

Prezi – An Introduction

      Prezi has become one of the leading tools for presentation and storytelling through video. Using the platform, you can create a digital presentation video for your business which reflects your business ideology and culture while appealing to your target market. The best thing about Prezi is the ease of use. The interface has been designed in a user-friendly manner and it won’t take long for you to get a grip on it.

How to Use Prezi

      Here are some steps you can follow to use the various features on Prezi.

• Double-click on the canvas which appears when you turn the program on. A text box will appear on the screen and you can put in the ideas for your video in it. The box is movable and can be placed anywhere on the canvas you want.
• Click on the ‘+’ and ‘-‘buttons to zoom in and out. You can also scroll your mouse downwards and upwards for zooming.
• You can work on the structure and size using the Zebra. Clicking on the text box enables you to use the zebra to move and rotate objects as well as change the size and scale of the image.
• Use the Insert button on the menu to add images to your canvas. You can use as many images as you want and format them according to the ideas you have.
• Arrange the text boxes and images in the order which you want them to appear in. Coherence is vital for your digital video to have an impact on the viewers hence arrange them as well as you can.
• Use the Path option to set the images and text boxes in the right sequence. You can change the order as many times as you want before settling on the final order.

      At this juncture, your video presentation is ready to be viewed. All you need to do after that is click on Show in the presentation mode. The images along with the text will appear in the sequence you decided on.

Using as Storytelling Tool for Startups

      You can view the montage and make any changes you want to make. The endless customization coupled with the ease of use makes Prezi one of the best tools for startups. If you are setting up a new business, it makes sense to create a story. Start off by defining a problem a customer might face. The next few images would show how you can provide the solution the customer is looking for and ending with a call to action.

      It is perhaps the best way to put your business on the map. Videos work wonders for businesses nowadays and any business not using video marketing as a means of attracting customers is missing out.One of the easiest ways to create a digital video for your business is Prezi. The program has all the options you could possibly need to bring images and words to life. People are attracted to images more than just plain text. After all, a picture speaks a thousand words.

How prezi works

]]> https://thestartupvideos.com/?feed=rss2&p=681 0 https://thestartupvideos.com/?p=630 https://thestartupvideos.com/?p=630#comments Mon, 17 Dec 2012 12:42:28 +0000 sangeerani http://thestartupvideos.com/?p=630

      End of the year 2012, when we look back lot of startup companies started using demo videos or explainer videos as there big marketing platform to inspire new visitors, investors, ventures etc.

      But there are some startups which leveraged this video marketing model to new heights, those videos are awesome and got an eye of everyone in internet and for sure inspire lot of people.

      Below we have shared some outstanding startup explainer videos of 2012.

1. Crazyegg

      Heat Map Tool as google analytics replacement.

2. Summly

      Fully cartoon style explainer video explains how summly simpler the way of searching the web and summarize the interesting content you like.

3. Bugherd

4. Reader

      Great app to search, read and buy leading Magazines of the world.

5. Wootext

      Online text messaging platform with colorful explainer video to get inspire.

6. 4Hour Chef Trailor

      #1 New York Times bestselling author Book Teaser Video.

7. Tedx and Ted

      How TED & TEDx works? Explained in an animated style.

8. Snapseed

      App to enhance your photo looks. This whole Video is a visual treat.

9. News 360

      A comprehensive look of the world’s most important news.

10. Backpackerdeals

      Excellent white and black 2D animated video in cartoon style.

      Its really hard to find out some of the best explainer videos in 2012, sure there would be some awesome demo videos missed in this top list. Sorry for that.

      But do share those great videos in comments.

]]> https://thestartupvideos.com/?feed=rss2&p=630 0 https://thestartupvideos.com/?p=613 https://thestartupvideos.com/?p=613#comments Tue, 04 Dec 2012 04:05:13 +0000 Gayathri http://thestartupvideos.com/?p=613 [...] ]]>       Loffles has taken an idea that already exists and re-introduced it in a new way. They help advertisers gather valuable and genuine data that they need for their products. In turn it gives gifts to people for watching ads and giving genuine feedback on them.

      This works as a two way road.Loffles has some ads that it needs feedback on for its advertiser clients. Users go to their site, view those ads, provide feedback and they are awarded points. Loffle provides that feedback to the advertisers. These points can be redeemed for gifts, absolutely free.

Video Review:

      Loffles uses a startup pitch video to introduce their idea to the viewers hiring a startup video production company. The video is short and to the point. Here are some of its notable features.

• Combination of 3D and 2D animation.
• Interesting background music has been used to make the video a fun watch.
• Only 2 colors have been used for the background, a pale purple and Loffles green.
• Idea is explained by voice over rather than using typography.
• The video starts off right away with explaining what Loffles is without wasting any time on anything else.
• Attractive products are shown to excite and interest the customer to watch the whole video and discover how they can win them for free.

      Loffles has used a simple idea combined it with the social media to make a powerful impact. The explainer video tops it off and was the biggest and most successful part of their launch.

URL:http://benchprep.com/

]]> https://thestartupvideos.com/?feed=rss2&p=613 0 https://thestartupvideos.com/?p=558 https://thestartupvideos.com/?p=558#comments Thu, 29 Nov 2012 13:57:34 +0000 sangeerani http://thestartupvideos.com/?p=558

      Videos have become an essential element of digital marketing strategies. While videos are able to increase the conversion rate up to 300%, not every video is able to hit the right mark. In order to grab the viewer’s attention and go viral, a video must be creative, interesting and engaging enough. Whiteboard Animation video is one of the groundbreaking tools to create such videos.

      While almost every kind business can use whiteboard animation videos, startups are the one that can specifically make the most of them. That is largely because these videos make up for attractive introduction that can leave a lasting impression.

What is Whiteboard Animation?

      Whiteboard Animations videos present an idea or message in the form of live whiteboard drawing by an artist. The reason whiteboard animation has become a popular tool for startup is the hypnotic effect it creates. It has become a creative, clear and concise way to share information through graphics. As viewers witness the whole process from the birth of an idea to its growth and evolution, the idea becomes too easier to understand and seems attractive enough to accept. Acceptance is one of the major factor that make whiteboard animation a powerful tool for startups striving to get a big break into the market.

Acceptance is one of the major factor that make whiteboard animation a powerful tool for startups striving to get a big break into the market.

      Cartoon like drawing and animation are usually preferred for whiteboard animation videos. One on hand the interesting graphics and drawing still grab the attention of the viewer. On the other hand, constant movement and change keeps their mind engaged and involved.

      As a form of art, whiteboard animation videos have been around for quite a long time, but its use in digital marketing was largely popularized by the Royal Society for the Encouragement of Arts, Manufactures and Commerce in 2009. Not much later, UPS also aired a series of advertisements that artistically and brilliantly used whiteboard animation videos to communicate company message to the consumers.

      As a matter of fact, creating whiteboard animation requires a lot of efforts, hard work and expenses. There are Whiteboard animation businesses that handle the complete process from inception of an idea to creation of the video. The reason it has become a preferred marketing tool is the number of benefits and advantages it offers for startups out of it.

Let’s take a look at a few of them.

Benefits of Whiteboard Animation for Startups

A Pleasant Introduction:

      It is very important for startups to introduce themselves as unique, creative and consumer friendly business in the most creative yet simple to understand manner. That is where whiteboard animation videos offer the best of both worlds. These videos provide information in a very laidback style.

Save Business Cost and Viewers Time:

A whiteboard animation video only requires a whiteboard artist and someone who can shoot the video.

      Whiteboard animation videos offer value to both the customers and the business. In order to save their consumers from the ordeal of reading huge block of texts, videos are considered extremely useful for business. However, shooting a typical video can be extremely expensive as it may involve several actors. A whiteboard animation video only requires a whiteboard artist and someone who can shoot the video.

A Multipurpose tool:

      Whiteboard animation is a single tool that replaces a multitude of other media and tools that can be very expensive for startups to afford. With animated explanation videos on homepage, websites are now bound to impress every visitor. Whiteboard animation has also replaced whitepapers for the purpose of conveying complex ideas and technical information. Since there is an infinite room for creativity, whiteboard animation videos can be used as many purposes as one is able to imagine.

With animated explanation videos on homepage, websites are now bound to impress every visitor. Whiteboard animation has also replaced whitepapers for the purpose of conveying complex ideas and technical information.

Offers Better Understanding:

      A picture is worth a thousand words – and accompanied with animation it becomes the best way to convey an idea. Since startups are usually trying to bring something new to the table, whiteboard animation can be the best medium. This is regardless of age, ethnicity and language of your viewers. Studies have proved that animations not only make understanding easier, they also help the viewers memorize the whole idea or message.

Gets Viral and Popular:

      No matter what industry or business uses it, whiteboard animation videos are more than just the presentations. They are pieces of art. Like any other art, these animations have the capability to influence the viewers and change their previous ideas and perceptions. Fascinated, people love to share them with their circle. This in turn builds a strong brand identity and recognition for a startups so that they can compete with bigger well-known Competitors.

Increases Sales:

      The reason whiteboard animations increase sales is because those videos don’t really sell anything. Consumers are getting smarter by the day. Old school full-of-pitch marketing tactics seldom work these days. If you are able to impress them with your idea, the chances of which are really high with a well-made startups whiteboard animation, they are likely to respond to your call for action.

Samples for white board animation:

]]> https://thestartupvideos.com/?feed=rss2&p=558 1 https://thestartupvideos.com/?p=542 https://thestartupvideos.com/?p=542#comments Tue, 06 Nov 2012 09:32:39 +0000 sangeerani http://thestartupvideos.com/?p=542       Talkbin is a product by Google. The basic idea of all their products has always been to make is easier for the customers or users to voice their opinions so that they can get what they want. Something similar is happening with Talkbin as well. Think of it as a digital comment card that allows the customers to directly send a private text message to the business owner. The business owner can then reply directly to the customer and all this takes place in real time without exchange of personal information. It is also available as a smartphone application.

      Hearing the customer’s voice is extremely important for every business. Therefore, Talkbin revolutionizes the whole customer feedback idea by allowing anonymity and instant delivery. Even though Google is not a new company, this product is completely new and so they have used a startup video pitch for businesses and consumers.

Video Review:

      This startup video demo has some notable features:

• 2D cartoon graphics have been used with the simple stick-man design.
• A whitish-grey background has been used to enhance the colorful graphics.
• The pastel blue color of the Talkbin logo has been used as the main color in the video. The Talkbin logo flashes a few times in the video as well for brand reinforcement. The other colors used are all the pastel shades of the colors of Google’s own logo.
• Typography is used to show customer’s and business owner’s thoughts making it intriguing to watch.

      Keeping it short the demo video explains the product idea from the customer’s and business owner’s point of view, leaving nothing unsaid.

URL:http://www.talkbin.com/

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