But Ori and Dani started to see a bigger problem, a more systemic problem that went beyond the scope of the professional services their e-commerce agency offered. The majority of the merchants they were working with were relying on ‘gut feel’ to make critical business decisions. In the era of big data, of making the most calculated decisions possible, e-commerce merchants were falling behind. So they started spending more and more time with our merchants to understand the nuances and like any good investigation, they started at the beginning.

The first task with a new customer was always the same – to take a very close look at their inventory, specifically the list of slow movers; the millions of dollars stuck in warehouses. Reviewing the list of items consistently produced the same results – the items either had a low demand level or were priced higher than the market price as a result of inaccurate purchasing decisions. So, how did the customer choose inventory that was in low demand and/or inaccurately priced? Gut. Feel. In some cases, the market price was examined but gaining the demand level was always a challenge and always a guess.

Ori and Dani knew a few niche solutions existed in the market to help merchants explore the demand level on specific marketplaces (eBay, Amazon, etc.) but didn’t provide an Omni channel perspective which meant performing manual analysis to understand every item in every market. There had to be a better way.

To ensure they were on the right path, Ori and Dani brought on three additional full-time employees to test their hypothesis that more informed purchasing decisions from the beginning would help merchants’ bottom line. The results were more than apparent – sellers generated greater margins, increased sales volume, reduced risks of overstock and decreased the turnaround time of their funds.

The final step was interviewing merchants to ensure they were building a product that was easy to use, easy to look at and easy to see the value in. They wanted it to be a solution that was built specifically with sellers in mind. They spent the next two years designing and developing a solution they genuinely believe will help e-commerce merchants do business better. That has been and always will be their primary goal.

The results of their efforts were Algopix, a comprehensive product research platform that provides the eCommerce community with the data needed to make the most informed business decisions possible. By providing actionable product insights automatically, Algopix helps eBay and Amazon sellers save time, increase sales and reduce risks.

Algopix offers immediate benefits to users including:
Saving Time – reduces time spent on a tedious manual process and enables users to make decisions quickly.
Reducing Costs – with the right data about what to source and sell, overstock of products that are not in demand is reduced.
Lowering Risk – by making more informed decisions, the risk of losses on making the wrong choice is reduced.
Increasing Market Awareness – Comparison of different offers and sales campaigns over the long term for more targeted business strategies.
Enabling Smart Business Decisions – through intelligent analytics, Algopix  equips users with the data needed to know precisely what actions to take

Algopix is currently free to use and supports over 12 eBay and Amazon markets globally.

Flipsters in a blue costume marched along the streets and gifted those lucky customers, products from their Flipkart wishlist.
Flipkart’s team was not sure about their customer’s reaction to this idea. But now you could see that awesome moment in the above video.

Flipkart customers experienced a true blue Christmas!!!

Great Online Shopping Festival (GOSF) is a Google initiative created by Google India in collaboration with a number of Indian online shopping portals. Some of the partnered sites included, Myntra, Ebay, Indiatimes shopping, Infibeam, Rock.in, Gitanjali Gifts, Fashionara, Caratlane, Healthkart, etc. The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales.

With the huge success of Great Online Shopping Festival (GOSF 2014), Google decided to thank the nameless, unsung heroes of the e-commerce industry: the delivery men. For this, it has launched new campaign #SpecialDelivery.

Since they can’t say thanks to all, they decided to do that in a unique and special way, called video.

Here is the video launched by Google under this campaign,

This video speaks about various difficulties and situations faced by the delivery boys and how they receive joy from each customer’s happiness.

When Google can why can’t we say thanks to the delivery boy and bring smile on their faces?

We request every individual to say ‘Thanks’ to the delivery boy next time delivers something to you. Change the way you receive your next online shopping!

1. Brian Clark

Follow Brianclark

170k followers

He is one of the top 10 social media marketers to follow on Twitter. The sole genius behind Copyblogger Media which is an astounding and important resource site for content marketing. A site that preached people the essentiality of powerful content to flourish as a business. Follow him on Twitter for fantastic and free online marketing strategies, updates on the latest marketing trends and answers to all your marketing questions.

Hot Spots

• The infographic on The Amazingly Simple Anatomy of a Marketing Story. It helps to gain insight on the importance of compelling stories, How to tell the right story? How to structure the story? and 5 Elements of a story. This infographic is smartly designed to look like an old story book.
• Focus on 4 steps to harness the addictive power of Email and turn traffic to your business.
• 4 ways to break the insanity of content marketing competition.

2. Matt Cutts

Follow Mattcutts

384k followers

He is the head of the webspam team at Google. He helps the startups by his articles on gadgets, Google and SEO. His blogs are mostly on how to secure your Google account. He wrote the first version of SafeSearch. He states the decay and fall of guest blogging for SEO.

Hot Spots

• Great advice for small business owners
• Video on How To Start A Startup
• Article on iCloud

3.Rand Fishkin

Follow Randfishkin

200k followers

Rand Fishkin is the co-founder of SEOMoz, a successful and popular SEO resource of all time. The fame and reach of SEOMoz compelled him to establish it into a big company named as Moz. Currently, one among the top provider of online marketing tools and internet services. In order to concentrate on his book on startup marketing, he stepped out of the shoe of a CEO. On Twitter, he regularly shares his observations on the state of the online marketing industry and tips on how to use social media marketing to your best advantage.

Hot Spots

• How to be ranked as No. 1 on Google for “best X apps”
• The Landing Page Manifesto- A Slideshare which serves as the guru for landing pages.
• Superb analysis of title tag length & how/when Google might change them for you.
• Is it possible to have good SEO with great content?
• 7 concepts of advances on-page SEO

He retweeted many SEO secrets that a startup can adapt and frame better marketing strategy.

4. Neil Patel

Follow Neilpatel

114K followers

He is an entrepreneur, investor, advisor and blogger. He has started 2 SaaS analytics companies, CrazyEgg and KISSmetrics with hnshah. He clearly states what to do and what not to do in social media.

Hot Spots

• The 5 marketing must haves of an online startup- Forbes website.
• How to persuade customers to convert on a high-priced SaaS products
• 4 Techniques That’ll Double Your Landing Page Conversions

5. Michael Hyatt

Follow MichaelHyatt

232k followers

He is the author of New York Times best seller, Platform: Get noticed in a noisy world. He is one among the Forbes list of Top 10 Online Marketing Experts. Most of his blogs are value-based, imparting knowledge on the qualities a entrepreneur should adopt.

Hot Spots

• Changing your perspective goes a long way
• Why keeping your commitments is critical to your influence?
• 7 Apps that help you achieve your goals

6. Danny Sullivan

Follow Dannysullivan

411k followers

He is widely considered as Search Engine guru. He is the founding Editor of MarketingLand and SearchEngineLand. It covers Google, Facebook, Twitter, SEO, SEM and all things about digital marketing, search marketing and search. His expertise helps startups in their online marketing efforts.

Hot Spots

• Analysing social media and optimising SEO’s.
• Retweets from Search Engine Land and Marketing land.

7. Gary Vaynerchuk

Follow Garyvee

1.1million followers

Realizing the importance of e-commerce, he created WineLibrary.com and WineLibrary TV. He became the CEO of Vaynermedia and the most wanted host of AskGaryVee show.

He suggests on strategies that has worked for his business and how you can make social media work for you. He throws tips on social media marketing and insights into the inner workings of the online marketing world.

Hot Spots

•Videos that play the best of his own shows

•A short film on How I do a business?

•How to determine ROI of social media?

Thanks for following the footprints of some great entrepreneurs. These gurus on twitter will enable you to follow their trail and plan a successful marketing strategy. We must have missed a few of them, do take a few minutes to mention them in the comments section below.

Video Review:

The video starts with an introduction about the telemedicine company by its CEO, Darwin Fogt. In this almost 5 minute video, Mr. Fogt informs how the wellness physical therapy exercises reduce a patient’s risk from developing Type 2 diabetes. He also briefs on how the patients are referred by the physician and how they are inducted into the program, and trained with unique physical therapy exercises.

Some salient aspects:

The explainer video is created with live video footages, combined with images and text animations.

• The entire video is created with clear, unfussy background, not causing any distraction, and makes a viewer to remain focused on the topic.
• The texts are displayed in white colour with greyish background symbolizing eWellness corporate colours. It facilitates the viewer to have good readability.
• The CEO’s voice is crisp, audible and all the medical terminologies are easy to understand.
• The pain areas are displayed in reddish colour and it helps the viewer to easily identify the ailment zones.
• Video footages of exercise kit, exercise demo of the licensed physical therapist help viewers to easily grasp things.
• No direct CTA, but indirectly conveys to the viewer to participate in the eWellness program.

URL:http://www.ewellnesspt.com

Video Review:

      Crazy Egg even offers a free 30 day trial to try and test their tool. This is something not many startup companies are willing to offer. It actually allows you to track the user’s movements on your page and see through their eyes. On the homepage of their website they have uploaded a startup video demo that explains their idea fully. Exactly like startup demo videos are supposed to be, their video takes you through the whole idea taking care of mentioning every detail.More notable features of this demo video are:

• Cartoon video with hand-drawn graphics effect. The cartoons are 2D animation.
• Blue, white, grey and green are the colors of focus. It is visible from their website that these are the corporate colors.
• Typography has been used to explain all the tools that are part of the Crazy Egg application.
• A proper tutorial is given to guide the viewer through the different tools that Crazy Egg offers.

URL: http://www.crazyegg.com/

Video Review:

      Weusecoins.com is transforming the digital currency and finance. Bitcoins can be exchanged for products that can be purchased online and many websites also accept them in exchange for their services. The concept of using Bitcoins is slightly difficult to grasp and convince to use, since it involves finances. To explain their idea they have used an explainer video that is a little under 2 minutes and does all the explaining for them. Here are some of its notable features:

• Clearly explains the idea of Bitcoins and how they can be used.
• 2D animation graphics have been used to make it interesting and easy to understand.
• Uses a light colored background and a conscious effort has been made to use the corporate colors that are also part of the logo.
• Typography has been used so that it becomes easier to grasp the idea that Weusecoins.com represents.

      This startup video demo is explaining a very difficult and unique concept. Using graphics they have done a good job of making it extremely easy to understand for the viewer and it does a good amount of convincing as well. Overall this video may just be what is selling their unique product.

URL:http://www.weusecoins.com/

      Topspin allows upcoming artists to increase their reach by increasing the number of fans. Then it converts those fans into customers by selling those tickets, merchandise and memberships. It also allows them to sell tickets directly to their customers and all they need to do is use Topspin’s fee phone application to scan the barcode on the tickets.

Video Review:

      Their website shares a promotional video that displays their service idea in great detail. This startup video demo is spot-on in relating the message that it is supposed to.Startups basically need an explainer video that explains their product or service in a creative way. That is exactly what this video does. Some notable features of this video are:

• It is like watching a short movie. The story of how a band discovered and used Topspin to increase their fan base and sales.
• A voiceover tells the band’s story with the video running in the background.
• Typography and motion graphics have been used to highlight Topspin’s features.
• The story of the rock band that is shown is amplified by the use of their rock song in the background.

      Business videos need to contain the essence of the business that they are displaying. These videos do that perfectly. Made in an artistic way, Topspin’s business video delivers the message that it is the world’s only platform that provides all these things for artists.

URL:http://www.topspinmedia.com/