Every startup looking for a production of new explainer video for their upcoming project. Have a big question on what to choose? How to select the best one? Which perfectly fit your budget? Finally where to find the animation studio who can deliver a master piece. Also there are few new explainer video softwares pops up and make the video even affordable for huge audience.

      I hope this article spark some ideas for you if you’re stuck.

      Types of Explainer video

• 2D animation
• 2.5D Animation
• 3D Animation
• Live Action
• Whiteboard
• Typography
• ScreenCast
• Stop Motion
• Infographic
• Ipad/ IPhone Apps
• Music -Only
• Testimonial

2D Animation

      One of the most famous and widely used model to explain any startup idea. This videos perfectly fit in low budget and very easy to make. so it became a all time destination for any new startups.

2.5D Animation

      2.5D is the combination of 3D objects and 2D images in same platform to make the video more appealing. This model of production is bit different from actual 2D which comes with more time consuming and high budget.

3D Animation

      3D diffenitely time consuming and expensive. But for sure this type of video standout from rest of the 2D demo
videos.

Animaker : Make Your own Animated Videos (Promoted)

      Animaker.com is a cloud-based do-it-yourself (#DIY) animation video making software that is bringing studio quality professional tools within reach of everyone.

Live Action

      Live action is nothing but a live video which recorded using a video camera with real people. It needs perfect setup like crew, actors, editors, production process, etc. But It can be even done in small budget. It is almost similar to TV marketing videos.

Whiteboard

      2012 most famous and preferred video type especially in startup networks. The whole idea is drawing a sequential images and text in a whiteboard matching the voice over and explaining the whole concept.

Kinetic Typography

      Words speak a lot. Typography is the preferred mode of sharing inspiring text in sequential way. This videos are quite creative and inspires a huge audience.

Animated Screencast

      Most simple and easiest way to develop. Even startups can create their own.

StopMotion

      Step by step screens taken using real objects and video camera to get a excellent crafted video. The process is quite tough and very expensive.

Infographic

      Fluid motion of statistics, numbers, Images, text in most loveable way to attract viewers. This video is preferred in showing big list of financial data, facts, figures, etc.

iPhone / iPad Apps

      The whole video is played inside a video widget which makes easy for any mobile startup to explain the idea behind the concept.

Music Only

      It is similar to typography and infographic with text and image flows with music to explain the whole idea of the startup.

Testimonial

      Oldest but quite best way to impress viewers where a good looking male or female share their whole experience about your startup in front of a camera. Budget can be reduced to minimum by making real people with some handy camera to complete this project.

      Suggest in comments if you have created a different style of video making to any startups.

To Read More

10 Google Explainer Videos Must watch

Top 10 Live Action Explainer Videos Ever

10 Mobile app Explainer Videos to get inspired.

Video demo marketing is an excellent way of promoting your business. In addition to being interesting and engaging, videos are viral in nature and spread like wildfire. They not only fulfill the purpose of creating awareness among the target market, but can also convince potential customers to use a product or service. Below are a few tips businesses can use to promote their startup videos and demos.

1. Embed Video on Your Homepage

You can embed your start up or demo video on the homepage of your official business website. Those who visit your business website will be able to watch the video as well. Have it in mind almost 70% of new visitors wish to watch your explainer video in first 10 seconds.

2. Use Video Sharing Websites

Video sharing websites are a perfect platform to share your startup videos on. Such platforms will substantially increase the viewership of your videos as it will be available to be viewed by a wide array of people from different backgrounds and with different interests. It’s always a good idea to share your videos in category specific video sharing sites (eg : Startup Videos in Thestartupvideos.com) in additional to youtube or viemo. This way you will be able to reach a much broader base of potential customers.

3. Use Social Media Networks

Social media websites are another channel you can utilize for video demo marketing. Websites like Facebook, Twitter and many others are used by people who enjoy viewing interesting videos that are posted on them. Almost 90% of viral videos originate from social views.

4. Embed Video in Your Blogs

Blogs are a very good way of promoting your products or services. Embedding a video in your blogs will allow readers to view the video as well and get a chance to understand your business and its offerings.

5. Post Articles about Your Video

You can write articles about your video and post them in article directories and forums. People who are interested in your business will read the article and will learn about your business.

6. Share

You can ask current users to share your video with other interested parties and in other social circles to increase viewership. You can make your video go viral by asking viewers to share it on social media websites where it will be further viewed and shared.

7. Buzz Marketing

Word-of-mouth or buzz marketing has always proved to be the most effective way of promoting a business. If your business has a unique and distinctive feature, you can use that to create a buzz among your target market and soon many more people will be keen to watch your video and know more about your business. Before long, your business will become the talk of the town. It is so simple always direct your new clients or new viewers to have a look into your video to get a better understanding of what your business is all about.

8. Video Press Release

A press release is an announcement or a kind of news that an individual wants the public to know. You can announce the launch of your startup video using a video press release to inform potential clients about your business and the products and/or services that you offer. Almost all PR sites now offer video embed option in press release to get your release more viable in media outlet.

9. Use SEO Tactics

Use SEO tactics to promote your videos online. Find selective keywords which you can use effectively to promote your video and increase viewers. You can also use SEO techniques to have your video in one of the top results of search engines.
Just Follow this to achieve good results via SEO

• Use keyword in Video Title
• Give keyword rich content to explain the video in description section
• Include keywords in file name
• Good to have comments in your video

10. Post Links on Other Videos

You can post the URL link of your video on other related videos. This will guide those watching other videos to your video. For instance, if you offer travel services, you can link your startup video to other travel and tourism videos.

Comments are open, i just kick-started some basics on promoting any new startup videos share your own ways of doing it.

      Startup videos succinctly lay out all the many reasons your product or service is going to be awesome for web visitors. With 95% message retention even after three days, explanation videos are best at garnering interest in your big idea!

      Take your boring screen-cast videos to the next level of awesome viral explainer video with these powerful tips.

1. Research Other Interesting Professional Videos

      Dig out amazing explanation videos and pay attention to the tone and transitions used along with the art style, script and call to action. Use these as an inspiration for creating your viral explainer video.

2. Pay Attention To What Suits Your Audience

      Time and customize the message according to the needs of the target market. Whether you aim to grab attention, inform about new product or increase your sales, try to please as many people as possible to so that your video goes viral.

3. Tell Them What’s In It For Them

      Know your product or service well enough so that you can point out the benefits that it provides to customers. Assess what could excite the audience to choose your product over other options available.

4. Maintain High Quality Levels

      A poor quality video will have a negative effect on your image and will not likely attract any business. Give the startup video your best shot after thoroughly thinking out the what, how and when.

5. Work On The Consistency

Your startup video will be available online for years to come. Make sure you maintain a consistent approach in your video, across your website and your product. In this way, you would be creating an identity of yourself in the minds of the target market.

6. Tick Tock-Make The First 15 Seconds Count

      With shorter viewer attention spans, explainer videos should not only be short but compelling enough to grab attention right till the end. Follow the motto: Give more in less time!

7. Include A Call To Action

      You really want to retain your visitors, don’t you? For startup videos, it is essential that you have a call to action at the end of the video so that customers are directed to your website or some place relevant before straying away.

8. Give Out A Special Feel

      Make your customers feel special by placing them in a position of importance. Apart from keeping the video short and simple, make sure you hand out value to your customers through the video. Connect with your viewers on an emotional level.

9. Have A Riveting Video Title

      A headline that grabs your visitors’ sight is important. Make sure the title of the video reflects what the video is about and is memorable enough to be easily searched later on.

10. Work On A Compelling Script

      Convert the idea into words. Make sure you use compelling words to present the information you intend to give to your audience in the startup video. Focus on the opening, the call to action and the product benefits. The timing of the script is also essential.

11. Throw In Animated Motion Graphics And Sound Effects

      Animated explainer videos engage multiple senses at the same time and are better as compared to plain text. Stimulate your viewer’s imagination and create memorable viewing experiences by using gripping graphics and sound effects.

12. Don’t Ignore The Audio

      The audio is as important as the video, so make sure you place close attention to the sounds use in the explainer video. Since the voiceover tone highlights the personality, make sure to you rely on goo audio production.

13. Visualize With The Storyboard

      Storyboarding is an important step in the explainer video production since it is easier to visualize the end product before putting any real technical effort in the actual production. Since it details the entire video, use storyboards to dig out any flaws in your video.

14. Let Your Explanation Video Be Known

      The more people know about it, the better would be the response rates. Share it on your homepage and on social media websites to get the word out there. Keep it open to view rather than hiding under mounds of information on the internet.

15. Follow Up After Your Video Release

      After creating the hype with your viral explainer video, you should keep your customers posted about what is going on. In this you would dispel any mistrust created as a result of any possible delays or changes in launch timings.

      You can also follow your friends and critics to get news about the latest music releases.With Rdio you can also download music that you want to listen to offline. It also allows the options to sync in your music player as well.

Video Review:

      To introduce their idea they have an explainer video that talks about Rdio from top to bottom. Here as some of its notable features:

• Testimonial style video that has some typography as well.
• One male model takes the viewer through all the benefits of their application.
• Exciting background music has been used because after all the service is all about music.
• The Rdio logo is carefully placed at different points in the video to allow for viewer reinforcement.
• The video is set in a garage set up to show different ways how this service that be used.

      Rdio has produced an interesting and artistic startup video demo for their service. It is perfect video to entice music love to start using their web application. Buying so many CDs can be a hassle and one look at their demo video and any music lover would be sold.

URL:http://www.rdio.com/

      People with places to rent can publish it on the Airbnb website. People who travel can log on and select a place that they like. The website allows you to directly contact the host by sending them a message. After the stay both the guest and the host rate and review each other so that others can get a fair idea of the place and the guest. It allows you to make great savings while you travel. Booking can be done from anywhere by just visiting their website.

Video Review:

      They have an excellent explainer video on their website. Here are some special things to note about it.

• A testimonial-style video gives the viewer a positive reinforced feeling about the Airbnb idea.
• Video footage of different rental places is used to create an excitement in the viewer to try it.
• Information about how-to-use the service is avidly present throughout the video in a graphical representation.
• Excellent branding has been established by reinforcing the brand name over and over again, all done very subtly.

      An idea like Airbnb is not easy to sell with guests and hosts holding so many concerns regarding the setup. That is why they have taken the help of video demos to get the right message across.

URL:http://www.airbnb.com/

]]> https://thestartupvideos.com/?feed=rss2&p=59 0