The Startup Videos » Explainer Video

11 Most Genius Startup Explainer Video Examples in recent Times

sangeerani — Tue, 05 Jul 2016 07:50:00 +0000

Are you a Startup? Looking for Explainer Videos to get inspired for your project? You came to the right place. We Thestartupvideo Team always hunt for best explainer videos where startups can learn and implement similar strategy for better ROI on top of Videos..

Why Startup Need an Explainer Video?

It became more Important Than a website. It is like a token for your business Process.
Explainer Videos help you fill any kind of form. Eg: Say if you fill your startup profile in angle.co, Techcrunch ( crunchbae ), etc. You always find a Video section to post about you.
Customers Know what you do in a minute, where even a 1000 page document can’t explain it.
Apply for any Startup competition? You need an Explainer Video.
Looking for Funding? Your investor will look into your video before giving an appointment. ( it worked in similar style for many of us)
Your website average visiting Time increase, bcoz of Explainer video on your Home page. Worth a lot in SEO

The list goes on and on…To know more click here

Main Factors for creating an Explainer video.

Keep it short:- and have a clear purpose
Keep it simple:- Make it less than 90 seconds. Short is better
Be Specific:-DOn’t talk about everything in your explainer video. Better mention one or two features to create hook in audience mind.
Demo your startup:- Show atleast a quick feel of the app for better understanding.
Problem & solution:-If you dont say what the problem customers face and a proper solution your startup going to offer. Audience are least bother about your startup.
Call to action:- Ask them to download the app or subcribe or register or anything which is appropriate for your startup.

The story of an artist without an easel

bhuvana — Wed, 29 Apr 2015 05:22:13 +0000

Moloy Dey, is an Art College graduate. He always aspired for achieving a career that would give him creative freedom. He dreamt of becoming a fine artist, but also felt a strong urge for computer graphics and animation.

His life changed when he was offered a job by a well paying corporate company in computer graphics soon after completing his Masters in Visual Arts.

Moloy fell in love with the subject and started thinking, what can be done with computer graphics but he also realized that he was not the one who is going to take part in the rat race of corporate employment.

He regularly browsed the internet trends and aware of the advent of video. He noticed that businesses were looking forward to creating short videos to explain their product or services. Realizing the potential of that demand he quit his job in 2008 and launched his own company PixelGenio.com.

PixelGenio is all about creating amazing animated explainer videos for business concepts. They help businesses to explain their product or services to their customers in a very fun and interesting way…something, that people would like to engage to.

At the start, their biggest hurdle was that no one knew about them. They struggled about 3 years working on low budget freelance projects. His efforts enhanced the online presence of his website and enabled it to show up on Google searches. At present they have achieved a page rank of 2.

Moloy says:

At PixelGenio.com we prefer to keep it small so that we can focus on quality rather than on volume. I do not want PixelGenio to turn into corporate company with robots all around

We provide services to businesses all around the globe. With the advent of internet technologies like skype, gmail and FTP, we are able to maintain a very smooth communication with overseas clients.

With continuous improvement in online presence, they wish promote more reputed brands and can work towards creating amazing animated videos!

8 Growth hacking Apps for Startups who don’t have fund

bhuvana — Fri, 24 Apr 2015 05:07:05 +0000

Startup entrepreneurs often need to juggle many roles, ranging from administrative assistant and accountant to project manager and marketer. But thanks to technology – Nowadays, apps become more prevalent and more powerful, entrepreneurs and small business owners are relying on these savvy tools to help their businesses grow and run more smoothly.

And today things have become much smoother than before – Whether you want to create memorable presentations? Design awesome infographics? Manage team projects? Increase productivity or keep track of expenses?There is a wealth of apps available to help small businesses streamline their operation, some of which come with a free version to allow small businesses appraise their features before opting for a paid version.

Here’s our pick of eight cool and growth hacking apps for start-ups who don’t have funding:

1. Intercom.io:

This tool allows you to not only see your users’ behavior when they are using your online tools or apps, but it also helps you interact with them through popups while they are on specific pages or using specific features. This type of user interaction can help further your product development and customer service.

Price: Intercom ranges in monthly pricing packages from free to $99, depending on how many features you need.

2. Optimizely :

This service bills itself as “A/B testing you’ll actually use” and focuses on making testing as easy as possible. It allows you to track what you are actually interested in (as opposed to tracking information and data that you’re not going to use) and also allows you to set deadlines and run reports for specific timelines.

Price: Free starter plan and paid plan for enterprise

3. PR.co

Pr.co is a public relations toolkit that enables users to create online pressrooms, publish press releases, pitch them to media contacts, and manage PR content. Personal pressrooms contain all the users’ press releases, coverage, contacts, media, and company information. It enables users to attach high resolution images, videos, sounds, and documents on to their PR content. They also can import press contacts, distribute latest releases, personalize messages, and send mass emails.

Price: $ 300 per year for start-ups and 14 days free trial.

4. Animaker

Animaker is an intelligent video making DIY app, which simplifies the process of animated video making and presentation. Which makes you feel wow with the studio quality professional videos.

With Animaker, start producing online videos for internal business communication, content marketing, presentation, Explainer video, Demo video, social media marketing, e-Learning, video advertising, video Resume, Support/FAQ via video, and more purposes.

Price: Free to $39/month

5. Canva

Canva makes great graphic design within anyone’s grasp. It has hundreds of pre-designed layouts, elements, fonts and image styles that make it possible to design everything from a great Twitter header to a flyer for your business. It offers free design elements, but also allows you to buy premium elements piecemeal, for about $1 each (at the moment). It also keeps track of all your designs in your account, so you can re-edit or re-download them as needed.

Price: free or $1

6. Buffer:

Not everyone has the time to be online all day Tweeting and Retweeting their website updates and product developments. Here comes Buffer to solve your social media engagement issues! You just put up your best articles, share images and videos, and let Buffer do all the magic- it will auto-magically keep posting for you throughout the day. , Buffer app saves you from forgetting to send updates and from making your social media accounts looking dormant.

Price: free

7. Mention:

Media monitoring made easy with Mention. Which lets you manage online presence: create alerts on your company name, brand, competitor, and be updated in real-time about the most relevant over the web and react, get statistics, collaborate with your teams around them.

Price: One-month free trial and then choose plan that fits your need.

8. Survey Monkey:

As a startup, you would like to create a simple poll? or In-depth market research? SurveyMonkey offers a cloud-based online survey and questionnaire tool that helps users gather survey-related information.

You can access the library of sample survey questions and expert-certified templates. Which also lets you customize your survey questions, distribute your questionnaire on the web, and helps to collect responses in real time. The analyze tool helps you turn survey data into insights and create professional reports.

Price: From $25 and free basic version

All these above apps are great options for start-ups who don’t have fund. They even help to become more efficient and productive, freeing your man-hour.

Trying the app of free version is always a good idea to verify whether or not it works for you before investing in the paid version.

Is there a great tool you use that’s not on the list? Share it below and spread some startup love…

Airbnb Explainer Video Brings You Back to Childhood, Expensive Yet Truly Personal

bhuvana — Sun, 22 Feb 2015 16:16:53 +0000

Airbnb traditionally relied on social and word of mouth for building its consumer base. But recently, the company have eyed a bigger slice of the pie, with a bid to build its audience base beyond savvy early adopters.

The campaign is based around a short film, ‘Welcome to Airbnb’, and this video campaign sets out to explain what Airbnb does, exactly, in the most charming way possible.

Now see their behind the scenes peek at the making of “Welcome to Airbnb” video. Hope you enjoy the ride.

To produce this video, they spent five weeks 30 people building an 85-square-meter train set, with more than 2,400 craftsmen-hours spent creating the landscape. Also the work used 20 square meters of plywood, 12 liters of glue and more than 160 sheets of polyboard.

“The whole idea behind is to portray the world as a smaller place. It includes places from Australia, and from other parts of the world,” an Airbnb person said.

Zoho turns to Indian Market with a style.

admin — Thu, 20 Nov 2014 06:59:38 +0000

Zoho has come up with an interesting TV commercial which has gone viral in the online space. We could see that Zoho has emerged as a strong competitor against the well established giants like Salesforce, Google and Microsoft in office apps worldwide. Now, zoho has turned its head towards its Home country, India.
We can see that the brand had done a significant spending on online banner ads, TV promotions and conferences(zoholics) to attract more users in India. The Indian market is now witnessing an increase in the demand for office apps with a number of startups like FreshDesk and Chargebee (founded by ex-zoho employees) seeing a considerable growth in business in the same ecosystem.
Zoho has more than 10 Million users around the world with operations in California, Austin, India, China and Japan. The following is the list of top class software that are on offer;.

Zoho Top apps

The list goes long and is never ending covering aspects like sales, invoice, recruit, vault, meeting, mail, chat, etc

How to wisely use Dogs in Startup videos?

admin — Mon, 10 Nov 2014 13:12:22 +0000

Many animals are appreciated as cute, cuddly and friendly. Dog is one such kind.
Their innocence emotionally touches our inner child and our empathy. Even if we are not a dog lover, we are still able to look at a dog video and appreciate its humour and the creativity that had penetrated into its concept.

You know that dogs are the current darlings of marketers. We are in an era where people are looking for an exceptional association with companies and brands and most find dogs endearing.

The dog power

Dogs are popular and just plain irresistible, because they are,

An epitome of simplicity.
A symbol of energy.
Enthusiastic and motivated round the clock.
Transmit a thought of freshness.

When the positives are so many, why not use dogs in your startup videos.

Dogs can lock attention

Our primary goal is to lock the attention of the target customer. In the first place, realize that your customer is sick and tired of watching thousands of ads in TV, mobile phones, hoardings and posters on the road. To make that fatigued consumer spring up from his couch, imagine a video showing a beautiful chocolate Labrador retriever running over a green pasture. People who have an affinity towards dogs stop a moment to take a look. And when that happens, your video has successfully scaled an incredibly challenging hurdle.

Dogs can evoke emotions

You have made your customer notice your video. You have crossed half the bridge. Now, you ought to lock your video in his memory. All you need to do is- engage his emotions. Generally, dogs evoke warm emotions. So you can simply achieve it, by recalling his childhood pet experience with a tint of amusement. You have triumphed in showering your customer in an emotional rush. Job well done. The customer can effortlessly summon back your ad from his memory, and decides to buy your product. What can be better than this?

Dogs can build Trustworthiness

Nowadays, everyone wants to spend their dollars, rightly. If you intend to be recognised by your customer for your genuineness, you need to register that feeling in his mind in first place. It is an universally acknowledged truth that dogs are the faithful, best friends of humans. Man trusts his best friend. So, the dog can help as an agent to the customer to take that crucial and final decision by recommending your product as a trustworthy product. As it is a known fact that, dogs are a source of security and are our protectors, people believe that it won’t let them down.

Big Brands Adopt Dogs in Videos

The Most Viral Advertisement of 2003- Hutch

Winner of Best Ad Award 2011- Lotto Dog

Volkswagen Woofwagen dogs advertisement 2013

A real treat to startups who are dog-lovers

Watch some of the dog videos to best know how dogs can be smartly handled to convey your marketing message.

Dog recommends HousePlans

Dog reinforces environmental messages- P.O.O.P(Protect Your Only Planet)

Dog endorses its Toy

However, this is not an exhaustive list. Share some of the best dog videos that we have missed out in the comment section below.

Explainer video of Microsoft band, a New arrival on Fitness wearable

admin — Sat, 01 Nov 2014 12:12:58 +0000

Who said Microsoft innovation era is done? With the new CEO Satya Nadella, Microsoft is yet to achieve bigger and faster milestones in upcoming days. We hope! Microsoft band looks exciting and get lots of positive criticism.

Key Highlights

Health Band: Get Insights for your healthy living like 24hr Heart beat, sleep tracking, etc.
Not just Windows Phone, it works with other smart phones Iphone & Android.
GPS Tracking
More Productivity : Emails, Calendar, Time & Alarm.
Cortana works with Windows alone. It helps to take notes, traffic updates, stocks, sports, etc.
Calls, Messaging and all Notifications.

From the video, one thing is for sure. It is not a beta, a complete version of fitness wearable. Share your comments below.

Stop using Gmail says Google with all new reinvent Google Inbox

admin — Thu, 23 Oct 2014 13:10:14 +0000

Did Google really ask people to stop using Gmail? A big NO.
Google comes with a new product called Inbox which works inside Gmail.
What it means to Gmail users? It means a lot to them.

Key Highlights

Read Mail without opening it
It comes with Flight details, Reservation status and images. Without opening the mail, we can read them instantly.
Bundle It
We always worry, how to and fro mails and other related mails can be seen together. No worries. Google Inbox will take care of that as well.
To -Do -List built-in with Inbox.
To know more check out at Google Inbox

To Google test this out in closed beta. Just drop a direct mail to inbox@google.com via your gmail account to get your early access.

How to explain my Startup in 90 seconds

bhuvana — Fri, 19 Sep 2014 09:55:43 +0000

90 seconds would be effective in extending your product’s reach. Because it’s the threshold limit to grab a person’s attention after which they turn into some ferocious animals.

First analyze who your audience is.
So make a small story for your brand.
Craft the first 30 seconds well, since it is going to decide the fate of your video.
Present a problem that connects with your target audience instantly. That’s your hook to make them stay till the end.

Then it’s show time, bring your brand into the picture.

Show how your brand solves their problem.
Make your viewers feel like a super hero.

This is the only way your product could win their hearts. Your viewers would be waiting for that magical key to access your app. So instruct them what they should do with a crisp call to action.

There you go, transforming each one of your viewers into a superhero in 90 seconds. Yeah 90 seconds will be your success formula from now on.

Did you notice, even this video explained you stuff in 90 seconds?

The Startup Videos » Explainer Video

11 Most Genius Startup Explainer Video Examples in recent Times

Why Startup Need an Explainer Video?

Main Factors for creating an Explainer video.

Top 10 Explainer Videos released in last few months

Screenpush

Dropbox

Yellowbag

Covve – Discover your warmest business leads

Facebook Community Standards

Lully

Handle

Animaker – Video Infographics Made Easy

Immiguru

Few Links on Explainer Video :

The story of an artist without an easel

Moloy says:

8 Growth hacking Apps for Startups who don’t have fund

1. Intercom.io:

2. Optimizely :

3. PR.co

4. Animaker

5. Canva

6. Buffer:

7. Mention:

8. Survey Monkey:

Airbnb Explainer Video Brings You Back to Childhood, Expensive Yet Truly Personal

Zoho turns to Indian Market with a style.

Zoho Top apps

How to wisely use Dogs in Startup videos?

The dog power

Dogs can lock attention

Dogs can evoke emotions

Dogs can build Trustworthiness

Big Brands Adopt Dogs in Videos

The Most Viral Advertisement of 2003- Hutch

Winner of Best Ad Award 2011- Lotto Dog

Volkswagen Woofwagen dogs advertisement 2013

A real treat to startups who are dog-lovers

Dog recommends HousePlans

Dog reinforces environmental messages- P.O.O.P(Protect Your Only Planet)

Dog endorses its Toy

Explainer video of Microsoft band, a New arrival on Fitness wearable

Key Highlights

Top 10 Live Action Explainer videos to get inspired.

Stop using Gmail says Google with all new reinvent Google Inbox

Key Highlights

How to explain my Startup in 90 seconds