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      Then there is the small matter of sharing the reports across multiple platforms and devices. All of this can be achieved with a simple online resource, Autographic Insight. You can get the tools you need to make the reports of any business interactive and relevant to the client. No longer do you have to create slides or PowerPoint presentations. Just create and share via smartphone or tablet.

      Your clients would be able to view the reports on the go. Plus, you can provide them a comparison of internal business data with the global industry trends to offer better insight. They wouldn’t be complaining about the reports not being interesting any more. Since you can customize your reports according to the specific needs of a business, they are more credible and authentic. Add this to the visual appeal and convenience they provide and you have a surefire formula for getting your clients to love you.

      The concept of Autographic Insight is interesting and fresh required a motion graphic cartoon using 2D imagery. The overall effect of the animated explainer video for the startup gives you a solid idea of what the platform is all about and how you can benefit from it. You can easily make your reports interesting with Autographic Insight.

URL:http://www.autographicinsight.com/

Video Review:

      The idea that Metaweb presents is not so easy to understand because of its high level of technicality. Just because of this reason they created an explainer video that would explain their extremely complex idea in less than 4 minutes. Here are some notable features of their video:

• Sketch-style motion graphics have been used.
• Typography has been used a lot in the video because of the relevance it holds with explaining keywords and entities.
• Entities have been shown as building blocks that can hold all the different meanings pertaining to them.
• Examples have been used to make it easier to understand the concept.
• The graphics are just the right amount of color and a neutral background has been used.

      This startup video pitch was so right on the spot that it helped Metaweb sell their idea to Google. This clearly shows that well made business videos can do wonders for a startup company and at times even beyond their imagination.

      End of the year 2012, when we look back lot of startup companies started using demo videos or explainer videos as there big marketing platform to inspire new visitors, investors, ventures etc.

      But there are some startups which leveraged this video marketing model to new heights, those videos are awesome and got an eye of everyone in internet and for sure inspire lot of people.

      Below we have shared some outstanding startup explainer videos of 2012.

1. Crazyegg

      Heat Map Tool as google analytics replacement.

2. Summly

      Fully cartoon style explainer video explains how summly simpler the way of searching the web and summarize the interesting content you like.

3. Bugherd

4. Reader

      Great app to search, read and buy leading Magazines of the world.

5. Wootext

      Online text messaging platform with colorful explainer video to get inspire.

6. 4Hour Chef Trailor

      #1 New York Times bestselling author Book Teaser Video.

7. Tedx and Ted

      How TED & TEDx works? Explained in an animated style.

8. Snapseed

      App to enhance your photo looks. This whole Video is a visual treat.

9. News 360

      A comprehensive look of the world’s most important news.

10. Backpackerdeals

      Excellent white and black 2D animated video in cartoon style.

      Its really hard to find out some of the best explainer videos in 2012, sure there would be some awesome demo videos missed in this top list. Sorry for that.

      But do share those great videos in comments.

      Videos have become an essential element of digital marketing strategies. While videos are able to increase the conversion rate up to 300%, not every video is able to hit the right mark. In order to grab the viewer’s attention and go viral, a video must be creative, interesting and engaging enough. Whiteboard Animation video is one of the groundbreaking tools to create such videos.

      While almost every kind business can use whiteboard animation videos, startups are the one that can specifically make the most of them. That is largely because these videos make up for attractive introduction that can leave a lasting impression.

What is Whiteboard Animation?

      Whiteboard Animations videos present an idea or message in the form of live whiteboard drawing by an artist. The reason whiteboard animation has become a popular tool for startup is the hypnotic effect it creates. It has become a creative, clear and concise way to share information through graphics. As viewers witness the whole process from the birth of an idea to its growth and evolution, the idea becomes too easier to understand and seems attractive enough to accept. Acceptance is one of the major factor that make whiteboard animation a powerful tool for startups striving to get a big break into the market.

      Cartoon like drawing and animation are usually preferred for whiteboard animation videos. One on hand the interesting graphics and drawing still grab the attention of the viewer. On the other hand, constant movement and change keeps their mind engaged and involved.

      As a form of art, whiteboard animation videos have been around for quite a long time, but its use in digital marketing was largely popularized by the Royal Society for the Encouragement of Arts, Manufactures and Commerce in 2009. Not much later, UPS also aired a series of advertisements that artistically and brilliantly used whiteboard animation videos to communicate company message to the consumers.

      As a matter of fact, creating whiteboard animation requires a lot of efforts, hard work and expenses. There are Whiteboard animation businesses that handle the complete process from inception of an idea to creation of the video. The reason it has become a preferred marketing tool is the number of benefits and advantages it offers for startups out of it.

Let’s take a look at a few of them.

Benefits of Whiteboard Animation for Startups

A Pleasant Introduction:

      It is very important for startups to introduce themselves as unique, creative and consumer friendly business in the most creative yet simple to understand manner. That is where whiteboard animation videos offer the best of both worlds. These videos provide information in a very laidback style.

Save Business Cost and Viewers Time:

      Whiteboard animation videos offer value to both the customers and the business. In order to save their consumers from the ordeal of reading huge block of texts, videos are considered extremely useful for business. However, shooting a typical video can be extremely expensive as it may involve several actors. A whiteboard animation video only requires a whiteboard artist and someone who can shoot the video.

A Multipurpose tool:

      Whiteboard animation is a single tool that replaces a multitude of other media and tools that can be very expensive for startups to afford. With animated explanation videos on homepage, websites are now bound to impress every visitor. Whiteboard animation has also replaced whitepapers for the purpose of conveying complex ideas and technical information. Since there is an infinite room for creativity, whiteboard animation videos can be used as many purposes as one is able to imagine.

Offers Better Understanding:

      A picture is worth a thousand words – and accompanied with animation it becomes the best way to convey an idea. Since startups are usually trying to bring something new to the table, whiteboard animation can be the best medium. This is regardless of age, ethnicity and language of your viewers. Studies have proved that animations not only make understanding easier, they also help the viewers memorize the whole idea or message.

Gets Viral and Popular:

      No matter what industry or business uses it, whiteboard animation videos are more than just the presentations. They are pieces of art. Like any other art, these animations have the capability to influence the viewers and change their previous ideas and perceptions. Fascinated, people love to share them with their circle. This in turn builds a strong brand identity and recognition for a startups so that they can compete with bigger well-known Competitors.

Increases Sales:

      The reason whiteboard animations increase sales is because those videos don’t really sell anything. Consumers are getting smarter by the day. Old school full-of-pitch marketing tactics seldom work these days. If you are able to impress them with your idea, the chances of which are really high with a well-made startups whiteboard animation, they are likely to respond to your call for action.

Samples for white board animation:

      Hearing the customer’s voice is extremely important for every business. Therefore, Talkbin revolutionizes the whole customer feedback idea by allowing anonymity and instant delivery. Even though Google is not a new company, this product is completely new and so they have used a startup video pitch for businesses and consumers.

Video Review:

      This startup video demo has some notable features:

• 2D cartoon graphics have been used with the simple stick-man design.
• A whitish-grey background has been used to enhance the colorful graphics.
• The pastel blue color of the Talkbin logo has been used as the main color in the video. The Talkbin logo flashes a few times in the video as well for brand reinforcement. The other colors used are all the pastel shades of the colors of Google’s own logo.
• Typography is used to show customer’s and business owner’s thoughts making it intriguing to watch.

      Keeping it short the demo video explains the product idea from the customer’s and business owner’s point of view, leaving nothing unsaid.

URL:http://www.talkbin.com/

      Explainer videos are made to inspire people and to excite them about what you have to offer. For startups, the most important element is to gain attention, spark interest and generate business. Animated explainer videos have a deep impact on human psychology, thus allowing startups and other businesses to use it to acquire new customers and build reputation. Explainer videos have helped many businesses increase their revenue by 10 to 15%.

1. Set Yourself Apart

      The World Wide Web is oversaturated with information and it is impossible for you to survive online without much effort. Consumers have a lot of choices to choose from so simply assuming they would choose YOU is a big mistake. Unless and until, you create a unique identity for your brand, you will be there where you started. An explainer video that is able to stand out and go viral will be shared on Facebook and YouTube.

2. Fixated Into Memory

      People remember 68 percent more from watching a video than from reading plain text. With explanation videos, audio and visual senses are tingled at the same time, resulting in better memory of what is seen. Explainer videos are colorful, fun and intelligent, and an interesting way of describing your idea in an exciting way.

3. Gather Mass Interest

      Video have always been appealing since people find it easier to relate to them. It is expected that 53.5% of the entire population will watch online video in 2012. No doubt, people will take note of your startup video and even teasers if they create the buzz. Vooza’s funny video is dubbed as the most hilarious tech startup spoof ever by Huffington Post.

4. Give A Boost To Website Conversions

      People love videos as videos tell a story that is much easier to remember than plain words. For startups, an explainer video is much likely to help the new business pick pace. Explanation videos are best at sparking interest and inspiring conversions thereby generating new business. Dropbox’s success is all thanks to an explainer video which increased conversions by over 10 percent.

5. Give Your Customers A Taste Of Your Product

      Explanation videos let your customers know what your product actually does and how. They would want to find out all they can know about the product before grabbing the deal. Since a single minute of a video is equivalent to 1.8 million words, videos help the audience understand as well as remember up to 68% of what they see in it.

6. Profit From The Viral Nature Of Videos

      Creative animated explainer videoshave an amazing feature of going viral thus taking your product to a larger audience. If it has an element of entertainment, inspiration or wonder, the explainer video will be more likely shared readily on the social media. Visual content has a greater chance of being shared among people thus giving your business the free advertising it needs.

7. Inspire One To Get The Ball Rolling

      A well scripted and designed startup video can inspire a brand evangelist who can act as an advocate for your product and promote it through word of mouth and social media marketing to dozens leading to a huge crowd.For instance, Visually had over 80,000 signups from a video on its LaunchRock page months before it was even live thanks to fans shared it at social networks.

8. Improve Website SEO

      Proper SEO techniques have always been a great element in generating greater visibility. When you post your video on YouTube with a strategic title, a keyword-focused description and relevant tags, you are preparing for a traffic rush to your web page. With 38% of Google universal searches including a video, get things heated up with explainer video production.

9. Buys You Time

      Explanation videos give users insights into a product that allows them to assess it well before making a purchase decision. What this means for startups is that even though the product has not been launched yet, videos give it time to make any changes to the product based on audience reaction.

10. Shrink Any Unsatisfied Customer Base

      Sometimes words simply do not communicate what you really want to. With animated explainer videos, you can better give out product information thus achieving higher level of clarity. Thus would reduce the margin of unsatisfied customers produced after an online purchase since they are in a better position to make informed decisions.

Video Review:

      The idea that SocialGift is introducing is not entirely new, similar companies are operating with this idea. So what does SocialGift do to make themselves stand out? They contact a startup video production company and get an interesting startup pitch video made. All they had to do was explain the idea and they have a really cool video that explains the whole idea to every person who visits their site. Notable features of this video are:

• Monotone grayish background that allows colorful images to stand out.
• Introduces the idea like a revelation.
• The video is made using cartoon-like graphics to show the browsing experience of a user from social media sites to SocialGift.
• Story-telling theme does wonders to make the viewer understand how much they can achieve with this social gifting platform.
• Typography has been used to emphasize particular areas of the video.
• There is a fault in their video when it start talking about a person named ‘Sally’ to buy a gift for, but shows the Facebook page for a guy named ‘Mike’ instead.

URL:http://www.socialgift.com/

      Lucky Ant picks a local business from each neighborhood and brings it forward. It helps them reach out to their community for help by pitching in. The people in their community can fund their businesses to buy a new oven, a sound system or whatever they have in mind. For each pledge that a person makes they get rewards from the business in terms of free food, classes, gifts, etc.

Video Review:

      The idea is interesting as the local businesses like the muffin shop down the street, are one of the most important part of our lives. Lucky Ant gives you a chance to be a part of their lives as well. Their process is explained on their website clearly with the help of a startup video pitch. The video have some notable features which are:

• 2D cartoon-style animation. The whole video is shown like a story told.
• Motion graphics have been used to give the sense of animation.
• Upbeat background music adds to the interesting video.
• The entire idea is explained in great detail using real live examples.
• Lucky Ant logo is carefully placed only three times in the startup pitch video.
• Typography has been added using the corporate colors of green and red in the text.

URL:http://www.luckyant.com/

      Crowdmug is an application that has been designed with the idea of helping us make better decisions. The best part is that it actually does that. With the photo or video you can decide if you really want to try out that new restaurant for your date or a hotel you haven’t visited before for a meeting.

Video Review:

      An explainer video on their website gives an excellent overview of their application. Let’s look at the notable features of this video:

• Uses a light blue background throughout the video, the same color as the logo.
• The video guides the viewer through how the application actually works.
• The Crowmug logo is shown throughout most of the video. This is an excellent way of brand reinforcement.
• Discusses real live examples that the viewers can relate to.
• 2D cartoon animation has been used instead of using real models for the video.

      The Crowdmug startup video pitch is a good example of how a simple and short video can be used to explain an idea.

URL:http://www.crowdmug.com/