Video infographics: an introduction.

Data and statistics are an inevitable asset for everyone. (Marketers, Journalists, Teachers etc). It is a valuable insight which poses to be a foundation of every decision you take. There is a voluminous amount of data present but no proper method to relay this valuable information to the audience.

Video infographics is the new tool that surpasses the traditional powerpoint presentations and elaborate infographics. It is a combination of “video” and “infographics”, the two powerful tools of conveying information. It breathes life into the boring presentations and make information appealing, consumable and retainable.

Animaker’s Video Infographics: First look

Animaker has come all over again with new features, an extended library, updated assets, enhanced User Interface and many more exciting effects.

The latest theme has

Maps:

This category comes handy for journalists. Tiled animation, icon animation, destination animation etc are the types of maps offered in this section. You can select two locations and animate it parallelly too.

Charts:

Line charts, pie charts, Bar graphs. Dotted graphs, Area map, Numbers, Currency, tables…. There is a huge set of charts available in the library section. The data can be manipulated and customized by a single click.

Pre animated assets:

Now your animation becomes easier. Animaker has included a vast number of pre-animated lines, shapes, icons that adds professionalism in your work, yet take it less effort.

Other Features:

Your video can seem more alive with a new set of inspirational and merry bgms. All genres of music files are available in the updated set.

That is not all. This is just a dime’s worth.

Make most of the latest theme of Animaker’s Video Infographics. The good news is that you can work collaboratively on all the themes of Animaker to make best use of all the available options. To get started, Click here.

Yes, now get tons of Viral content from all over the world and be completely entertained!

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• Website design
• Digital agencies
• Advertising/Media
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• Lawyers
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Revaluate.com makes it easier for you, if you too have been facing a similar predicament. It is a novel tool to get an unbiased real estate comparison and a residential appraisal. Other online sources may provide just the physical details about the properties, whereas Revaluate provides you with a detailed report on the livability which includes information on the history, complaints and violations for any address that you provide. They have a dynamic rating system that scores homes based on 4 criteria:

• Expenses
• Quality of life
• Environment and
• Safety

Now you will know what it is really like to live there before you pack your bags. Finally, you can effortlessly end up with choosing the home that you had always wanted. A choice that promises all the above said criteria. Revaluate.com is in Beta stage right now and hence has a free plan available which would let you compare and get detailed reports on at least 10 properties in your most preferred location. Awesome isn’t it?.

Video Review:

The video starts with an introduction about the telemedicine company by its CEO, Darwin Fogt. In this almost 5 minute video, Mr. Fogt informs how the wellness physical therapy exercises reduce a patient’s risk from developing Type 2 diabetes. He also briefs on how the patients are referred by the physician and how they are inducted into the program, and trained with unique physical therapy exercises.

Some salient aspects:

The explainer video is created with live video footages, combined with images and text animations.

• The entire video is created with clear, unfussy background, not causing any distraction, and makes a viewer to remain focused on the topic.
• The texts are displayed in white colour with greyish background symbolizing eWellness corporate colours. It facilitates the viewer to have good readability.
• The CEO’s voice is crisp, audible and all the medical terminologies are easy to understand.
• The pain areas are displayed in reddish colour and it helps the viewer to easily identify the ailment zones.
• Video footages of exercise kit, exercise demo of the licensed physical therapist help viewers to easily grasp things.
• No direct CTA, but indirectly conveys to the viewer to participate in the eWellness program.

URL:http://www.ewellnesspt.com

      Are you adding wings to your exciting project or product which you have been working for some time, and preparing it for a startup launch? If yes, then it’s an awesome idea! But if you intend to do in the next two month, then it is somewhat a tricky and tedious task. However adopting some smart and proficient strategies, will alleviate your burden, and help you to have your launch even at the earliest, wondering how? Well, this article throws some light on it.

1. Know your target audience

      You need to know your target crowd, if you say that your product is meant for all people, then perhaps you are lazy or fooling yourself. You need to make a scrupulous research and find out who would be the early purchasers of your product. You have to identify people who would select your product over something which they have previously experienced. You need to identify and know your competitors’ strength and weakness and show your target people in what way your product stands unique from your contestants.

2. Dispatch an eye – catching teaser

      Tease your audience with a compelling and attention grabbing campaign in the next few weeks. Code name, your teaser ads with some peculiar names and post it across all leading social networking platforms like face book, twitter, Google+ for the next 8 weeks, and create the required hype for your product. Keep your viewers under suspense by putting some blurred image of your logo or product image with “coming soon” signs. Make them think what is this all about? You can also share your products with your friends, followers, fans, in leading kick starter community platforms and get a good pitch.

3. Promote a thought provoking launch

      Another effective strategy to promote your launch is by using your own platform (blog or podcast) to tell the audience how to launch a product by using your launch as case study. A word of caution at this juncture you need to highlight on your product feature and not on your launch.

4. Would you wish to blow your own trumpet or allow others to do?

      If you happen to own a blog, podcast or any other platform, then you would probably be doing some guest host or blogger performance. But wouldn’t it be a great idea if you become the guest on your own blog? All you need to do is switch sides, and ask any of your guests, friends or some local celebrities to interview you for the next 8 weeks. You can do some workouts for your guest hosts, by preparing some queries which they can ask you.

5. Be lean

      Staying lean in the initial stages is highly recommended. Be innovative and focus on your objective like reaching the desired target audience, consumers, revenues, etc. Investing huge amount of money on your project can be a liability. So remain lean and when you start envisaging optimistic metrics, you can scale up.

6. Seed funding option – Angel or VC

      Have a startup launch with minimal investment, by opting for an Angel investor or by mobilizing funds among your friends and relatives. A significant benefit which you have by this type of funding is you can be the boss of your startup. The angel investors will not ask for any equity shares or a place in the board. However if you are confident that your product would give you the desired results, then you can go for a large scale, fully committed VC investment. But please be aware, a VC will not behave like an Angel, they will proclaim for a place in the board and also for the shares. So you need to play your card carefully while dealing with seed funding.

7. Protect your product

      Another vital aspect you need to do is to patent your project or product. There are probabilities, where another individual in the other corner of the world would have conceived and developed a project or product that would have some resemblance to your invention. Hence in order to avoid unnecessary complications; it is advisable to patent your product, so that you can have absolute control over your startup when it hogs the limelight. If you are resident of US, you can apply for patent at the USPTO (United States Patents and Trademark Office).

8. Flexible business plan

      Devise your plan. This is not does not mean that you have to consider the revenue, you are going to generate. It is about your internal plan; how you are going to take your start up to the finish. When you wake up the next day, your plan may keep on changing; hence have some flexibility in your plan. When you are taking a leap, you may either soar to the desired heights or simply crash down, but you will not able to figure out, if you do not take any action.

9. Have a good rapport with your co-founder & workforce

      If any of your friends or relatives happened to be co-founders for your project or product, then you need to have a healthy rapport with them so that your startup launch turns out to be a success. Likewise you need to be careful when you are hiring people, we all are aware of the story of the Apple founder, Steve jobs. He was fired in a power struggle by people whom he hired. A few years later, Jobs was again welcomed by Apple, and that’s a different story. For a successful launch, you need to mobilize the appropriate workforce. Try to hire great talents and just get out for their way. Do not hinder often while they work and make them get irritated. Simply delegate the duties, and from a distance keep a constant vigil on them.

10. Video marketing – proficient tool for your startup launch

      Nowadays, the inboxes of angel investors and VCs are crammed with tons of startup proposals, so when you present them with lengthy text based proposal briefing about your product or project they get bored and may ignore you. “Less is more”, having a short and attractive 60 sec business explainer video that briefs about your product or project creates a profound impact on the investors. Moreover it also helps you to reach your targeted audience in a swift and efficient manner. Availing the services of leading customer friendly and affordable agencies like Bode Animation helps you to get quality, storytelling business explainer videos. These animated videos engage and educates the target audience about your product and helps you to get beneficial outcomes.

      With phonnix app, in Host Mode you can remotely activate call forwarding and diverting to any number, any desktop browser or any other device that running the Phonnix in Client Mode through VoIP numbers.

      Call diverting can be achievable at the mobile operator levels, even if the device turned off and so possible to receive the calls. It is also applicable to call using your own number, if you go through the number verification process.

      It’s simple if you have internet connection in your device to Send and Receive SMS and can get instant missed calls and incoming calls notifications via Facebook or Email.

Video Review:

      Phonnix app explainer video created in a way to introduce their feature and in a manner of explaining a solution along with the short descriptive story. Let us have a quick review on the video features:

• A crispy one and half-minute video starts by saying a real life situation.
• Phonnix android app features explained as a solution for the problem along with the flow of story.
• Clear Voice over and fine background music giving extra more value to the explainer video.
• Simple, light color background that matches their website exactly and been used throughout the video.
• 2D animated characters used are very attractive and the animated movements are pleasant.
• The video ends with the call to action as “Download Now” makes us to go download option.

URL:http://www.phonnix.com

      With Herds, you no longer have to worry about people looking into your updates and content you share whom you don’t want to show it to. After all, the kind of stuff you share with your buddies would be something you don’t want your boss to see. You can make sure your boss has no idea what you are up to when you are out on the town, with Herds.

      Truth be told, Herds has picked up on a novel concept. It is something virtually every social media user thinks about but no one has ever really made an effort towards improving it. Even the privacy settings of social networks are so complex that one cannot help but be confused. Herds is innovative and bold, characteristics every startup needs to have.

      The message and concept of Herds is so diverse that explaining it in 2 minutes seems impossible. Yet, using a video to demonstrate what Herds is about proved to be a masterstroke. The video shows people from different walks of life telling you who they ‘herd’. From family to golfing buddies to even groupies, it gives us a great idea of how diverse and useful the Herds app really is.

      A demo video is a wonderful way to promote a startup and the same goes for Herds. ‘Herds’ is a wonderful app to create groups according to your preferences. No longer do you have to mix your work buddies with your church choir!

URL:http://herds.com/launch/thestartupvideo/

      Trying to explain to someone what your business does is difficult. It depends on the medium of communication you use. You could talk face-to-face, send a written description or explain with the help of visuals. As they say, pictures speak a thousand words. By that measure, moving images should speak at least tenfold that amount. This is one of the reasons why animated demo videos have become an important marketing tool.

      In fact, videos speak far more than 10,000 words. According to Dr. James McQuivey at Forrester Research, a video is worth 1.8 million words. If you wrote web content for a year, you would be lucky to write half that much! Hence, it comes as no surprise that businesses are using animated marketing videos for promotion.

      However, for those that haven’t, 2013 would be the perfect time to start. Though there are a number of reasons for that, one telling statistic takes the cake: you are over 50 times more likely to appear on the first page of Google search if you use animated demo videos on your website.

      That should be reason enough for you. To make the deal sweeter for you, here are some great reasons why an animated explainer video for your business could be the biggest marketing tool in 2013.

Add Videos, Increase Sales

      The conversion rate for an average business has increased by 51% due to the simple fact that they added a video to their website. Now, you can easily get 50% to 85% of the people who watch your animated marketing video to make a purchase from your website. Just make sure the content is engaging enough!

Videos Convince People to Buy

      You might have a hard time believing that a simple video could convince a person to purchase something from a website. Apparently, this is very much the case. Around 90% of all people who make online purchases are convinced to do so after watching a video about it!

People Love Watching Videos

      Put yourself in your customer’s shoes for a moment. You visit a business’ website and there is a lengthy text description of what they do and a complete history. Compare that to another website where a 2-minute video is embedded on the homepage. Most people would opt for watching the video than reading through the text. Over 45% of internet users watch at least one video every month, which comes out to just over 100 million! This does make an animated explainer video a must for your website.

Marketing Your Business across Platforms

      You can use videos to promote your business across multiple platforms. You can have the videos customized for desktop users, whose attention span is limited to 2 minutes. You only get 10 seconds to grab their attention or else they click away. On the other hand, people using mobile devices show more patience and can be targeted with videos of up to 5 minutes.

      These are some of the reasons why animated demo videos are the biggest marketing tool of 2013. As you can see, a 2-minute video is all it takes to convince a person that your business is worth buying from!

      Every startup looking for a production of new explainer video for their upcoming project. Have a big question on what to choose? How to select the best one? Which perfectly fit your budget? Finally where to find the animation studio who can deliver a master piece. Also there are few new explainer video softwares pops up and make the video even affordable for huge audience.

      I hope this article spark some ideas for you if you’re stuck.

      Types of Explainer video

• 2D animation
• 2.5D Animation
• 3D Animation
• Live Action
• Whiteboard
• Typography
• ScreenCast
• Stop Motion
• Infographic
• Ipad/ IPhone Apps
• Music -Only
• Testimonial

2D Animation

      One of the most famous and widely used model to explain any startup idea. This videos perfectly fit in low budget and very easy to make. so it became a all time destination for any new startups.

2.5D Animation

      2.5D is the combination of 3D objects and 2D images in same platform to make the video more appealing. This model of production is bit different from actual 2D which comes with more time consuming and high budget.

3D Animation

      3D diffenitely time consuming and expensive. But for sure this type of video standout from rest of the 2D demo
videos.

Animaker : Make Your own Animated Videos (Promoted)

      Animaker.com is a cloud-based do-it-yourself (#DIY) animation video making software that is bringing studio quality professional tools within reach of everyone.

Live Action

      Live action is nothing but a live video which recorded using a video camera with real people. It needs perfect setup like crew, actors, editors, production process, etc. But It can be even done in small budget. It is almost similar to TV marketing videos.

Whiteboard

      2012 most famous and preferred video type especially in startup networks. The whole idea is drawing a sequential images and text in a whiteboard matching the voice over and explaining the whole concept.

Kinetic Typography

      Words speak a lot. Typography is the preferred mode of sharing inspiring text in sequential way. This videos are quite creative and inspires a huge audience.

Animated Screencast

      Most simple and easiest way to develop. Even startups can create their own.

StopMotion

      Step by step screens taken using real objects and video camera to get a excellent crafted video. The process is quite tough and very expensive.

Infographic

      Fluid motion of statistics, numbers, Images, text in most loveable way to attract viewers. This video is preferred in showing big list of financial data, facts, figures, etc.

iPhone / iPad Apps

      The whole video is played inside a video widget which makes easy for any mobile startup to explain the idea behind the concept.

Music Only

      It is similar to typography and infographic with text and image flows with music to explain the whole idea of the startup.

Testimonial

      Oldest but quite best way to impress viewers where a good looking male or female share their whole experience about your startup in front of a camera. Budget can be reduced to minimum by making real people with some handy camera to complete this project.

      Suggest in comments if you have created a different style of video making to any startups.

To Read More

10 Google Explainer Videos Must watch

Top 10 Live Action Explainer Videos Ever

10 Mobile app Explainer Videos to get inspired.