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7 Quick Ways to Grow your YouTube Channel!

sangeerani — Tue, 20 Nov 2018 09:06:41 +0000

Growing a YouTube channel is just like nurturing a seed. It takes time, continuous effort, patience, and a little extra care!

And of course, it can’t be achieved overnight!

But there are a few things which can speed up this process. And in this article, we will cover the top 7 things that will speed up your growth on YouTube.

1. Research before you start creating videos

Creating video content takes a lot of time and effort. So, you might want to ensure that you are not wasting your energy on a video topic that has very little or even zero search volume.

Why?

Because if no one is searching for that topic then how can you expect to get more views for your video!

So, before you even work on the script or title, do an extensive research for selecting the best topic for your video.

This will help you ensure that your content caters to a larger audience and thereby increases your chances of getting more views.

The easiest way to do that is by leveraging the auto-complete feature of YouTube search

For example, if you have a food channel and you want to make a video on salads. From the search prediction, we can see that salad decoration tops the list. So, instead of talking a lot about salad making in your video, you can rather talk about ways and tips to decorate salad.

Apart from this, you can also use the following tools to do the keyword research for your video.

1. Google keyword planner – Google keyword planner is a part of the Google Ads interface, which allows you to just type in a keyword and find its search volume and related keywords.

2. Google trends – Just like Google keyword planner google trends is another free tool that helps you find out some trending video ideas.

If you are just starting off with your YouTube channel make sure you cover only a specific niche. Because YouTube defines the genre of a channel based on the type of content it has. If you put content from the different niche on your channel, YouTube won’t rank your channel for anything.

2. Create a hook within first 10 secs of your video

According to VideoNithch, approximately 20% of the people who start watching your video will leave within the first 10 seconds.

Also, a view is counted only after a person watches it for 30 seconds.

But there is a catch in the number of views displayed on YouTube!

When you upload a video on YouTube, views are counted as it is till 300 views but after that YouTube verifies the number of views with the help of a secret process (of course!) and then displays only the unique legit views.

And this is the reason why sometimes you see a discrepancy in the number of views shown on your video and in your YouTube analytics section. The same process is applied to the number of likes as well!

Now that you know how YouTube counts the number of views, let’s get into how can you create a hook that will make people stay on the video for longer than 30 seconds!

The best way to do this is by building curiosity at the very beginning of the video. You can do that by having a short intro about your video which tells your audience what they can expect from the video or just by asking some mindblowing questions that will make them stay on your video.

These hacks are very effective and are already used by a lot of YouTubers and SEO experts like Brian Dean and Neil Patel.

3. Rank higher by including keywords in the title and description

The cutthroat competition starts the moment you post your video on YouTube. Usually, the first hurdle that comes in front of YouTubers is ranking the videos at a higher position for a specific search result.

So, how do you make YouTube give preference to your video over others?

Well! The answer to this question is by helping YouTube understand what your video is all about. To do that, you can simply start by including the right keywords in your video’s title and description.

Make sure you spend enough time on this as it will do it’s magic only when you do it the right way!

To truly optimize your video for a particular keyword, we also recommend you to say the main keyword in your video itself. Now that YouTube is automatically generating subtitles for your videos, they are able to track what you are saying in the video and with that YouTube can understand what your video is about.

To make things even easier for YouTube to give preference to your video, try adding your main keyword at the beginning of your Video title. However, to prevent cropping of your main title, limit the number of characters in your video title to 50.

For the description, use the first 124 characters wisely to include some keywords as these characters will be shown along with your heading in the YouTube search result.

4. Win CTR battle with clickable thumbnails

Now that you have created an amazing video and published it, the next challenge would be making viewers choose between your video and thousands of other videos which are listing for the same topic.

The best way to ensure maximum clicks on your videos is by creating an enticing YouTube video thumbnail.

The YouTube thumbnail is the first thing people will see when they come across your video and by having an enticing thumbnail, you can improve the video’s CTR(Click through Rate) to a great extent.

In fact! YouTube itself reports that 90% of the best-performing videos on YouTube have custom thumbnails.

In a world where people take only a few seconds to decide whether to watch your video or not, your video will be judged by its cover!

And this is why thumbnails can be your trump card when it comes to winning the CTR(Click Through Rate) battle.

Creating a clickable thumbnail is a fairly easy task. You can create an enticing thumbnail by using a free YouTube thumbnail maker app like Picmaker.

To know more about which thumbnail type works better on YouTube and how to quickly create a professional looking YouTube thumbnail, check out this blog: “How to make a smashing thumbnail in 5 mins!”

5. Improve average watch time of your YouTube channel with playlists and end screen annotation.

It is no secret that YouTube ranks your videos based on average watch time.

But not many know that YouTube gives preference to videos of channels that have great watch times across their entire channel.

YouTube as a company wants more people to stay on their platform as long as possible. Hence YouTube rewards the best performing channel by pushing its content to the related videos section. This again leads to a phenomenal increase in the views of that particular video.

Now, let’s talk about how you can increase your channel’s average watch time with less effort!

One way to do that is by creating a playlist of all the related videos on your channel. Playlists are a great way to increase the average watch time as it pushes your viewers to watch more than one video in a single session. Thus making viewers stay longer on your channel.

But when you are creating a playlist, make sure you name your playlist in such a way that it precisely reflects the video content of your videos. Check out this article by google to know how to create a playlist on YouTube.
The second way is to use end screen annotation in your videos. The end screen annotations will give your users a way to dive deep into your series of related content. The best way to leverage this option is to include a playlist of videos or to include a video which is related to the currently playing video.

If you notice, the annotation in the video and the current playing video are related as they both talk about the camera basics.

Check out this article by Google to know how you can use end screen annotation

6. Make your channel homepage brandilicious

Most people, after being exposed to your video will check out your channel’s homepage. If you want them to subscribe, it needs to look as attractive and professional as possible. Treat your youtube channel as a brand! The impression you create in your viewer’s mind in the first 5 seconds, matters a lot!

But, creating a custom channel art can be tricky because channel art looks different on different devices.

Check out this simple 7 step guide on how to make make a stunning YouTube channel art to get started with creating some professional looking YouTube channel art.

To create some professional looking channel art, you can use a free YouTube channel art maker.

7. Embed your YouTube videos on your blog or website

If your site or blog is getting some good traffic, then embedding your YouTube videos can do wonders for your views.

How?

Because once you embed your YouTube video on your blog or website, any view that you get on your video will reflect on your total view count. So, by embedding your video in your blog or website you are actually creating an extra inflow of more views for your YouTube video.

Check out this article by Google to know how to embed your YouTube video.

We hope our list of 7 quick ways to grow your YouTube channel helps you climb the YouTube ladder easily.

Did we miss any awesome way to grow your channel? What are your top 7 ways to grow on YouTube? Let us know in the comment section.

OrCam: Good bye to Magnifying Glasses

bhuvana — Wed, 31 Dec 2014 09:01:57 +0000

Vision is the most important aspect in our daily life. In a single day, there are many tasks to perform where vision plays the major role. People with partial visual loss find it difficult to organize and manage their everyday activity. This suffering has come to an end with Orcam.

Orcam is an intuitive portable device, which provides artificial vision to assist the visually impaired. It has an smart camera mounted on the eye glass which recognizes the text, objects and products that is been communicated to the user’s ears through a discrete bone conduction earpiece. The device responds to a intuitive gesture, a point of the finger or press of the button initiates the device to detect the product.

There are 280 million people around the world who are the victims of partial visual loss, Orcam aims to give freedom and the independent life these visually impaired people wish to live. Orcam is invented by Orcam technologies which is a start up located in Israel. Israel is flourishing with startups that come up with technically sound concepts and innovations. They pose a great challenge for other upcoming entrepreneurs in different parts of the world and global brands to be even more innovative and competitive. It’s rightly called the start-up nation.

This product signifies that, an amazing idea when molded with technology can make impossible things possible.

3 tools to Jumpstart your YouTube Marketing

bhuvana — Fri, 26 Dec 2014 09:36:20 +0000

Youtube has unequivocally become the ultimate platform for video marketers and its numbers speak about its importance for brands.YouTube is the darling of online video marketers and there is no doubt about that.

It is understood that quality content plays a major role in boosting the performance of the videos, but there should be a significant marketing effort put in to it. This is possible only when we understand what makes a video click and how to make it click. That is when Analytics comes to our rescue. YouTube has some interesting metrics but that alone would not help. Here are a few companies that can help you in online video content marketing.

1. VidIQ

VidIQ helps you to organically grow your viewership and subscribers on YouTube. Right from video SEO to identifying influencers and engaging them to tracking conversations around your brand VidIQ will take care. They help brands, Agencies and Networks in coming up with the right market research that will help them in creating relevant and appropriate content for their target audience. Their insights also take into account the engagement across Facebook and Twitter.

2. Vidooly

Vidooly is a video marketing and analytics suite that helps in building a strong base for you on YouTube. Their intelligent analytics suite helps content creators, brands and MCNs to maximize their YouTube organic views, build audience base and earn more revenue. Their services include video tag suggestions, the best time for uploads, search rank analysis, competitor tracking, subscribers behavior analysis, influencers collaboration and testing which are all focussed on organically growing your brand reach.

3. Tubularlabs

Tubularlabs’ dashboard is very simple to use and shows extensive insights on video analytics. Gives you brand and industry intelligence by identifying trending topics and videos by searching a directory of its channels and videos. Tubularlabs is the best tool to kickstart a hypertargeted video campaign. They also provide optimized marketing and sales campaign management by bringing down your costs in media planning and buying.

As part of a successful video content marketing strategy, Analytics is a great way to keep track of your performance and creating content after understanding the market pulse. A clear data on your performance will help you cut costs and increase your brand reach in the shortest time possible.

Startups! 3 ingredients for a break-through Media/ TV Campaign

admin — Thu, 23 Oct 2014 09:33:03 +0000

In this network era, just raising an initial profile for the brand through a media campaign does not cut the mustard anymore. You should organize to build an effective mind-blowing campaign that projectiles right from creating awareness and moves right into engagement as quick as possible. For a startup business such a break-through campaign can potentially skyrocket sales in the targeted market.

There are 3 secret lessons every startup must follow for producing that sparkling campaign and sweep the market by storm.

Be creative

Decide on the right type of production- a video, poster or a tagline. If its a video, then plan whether a live-action film or animated film. Judge the need of the hour and ascertain the media match for your brand. Radio though is safe for your budget cannot perform best for you. Television is the trendy media and can showcase your product to the global market.
A single production to feed that hour. One at a time can be your keyword to win the goal.
Make your campaign lucid that conveys a clear-cut insight of your brand.
Explain how you are unique and stand out from others. Precisely, show your USP.
Replay your brand name, logo and the URL to print your brand in viewer’s mind.
Bid the customers to respond and act by a compelling CTA.

Media Strategy

An ad that failed in grabbing the right audience attention at the right time cannot deliver its intended impact. Nor can an ad dispatched in the wrong geography can strike. So think twice and determine before posting.

Who are my audience?
Which media can give a throw?
Which channel is right for me?
Which program / slot will serve the need?
Push your sales targeting on smaller budget campaigns in mono-channels like radio. Strategize for a better reach with larger cross-media campaign that can result to a maximum exposure.
Aim to well allocate the timing by gaining the customer attention span with high frequency ads. For a relaxed,evening effect advertisement, television is the best choice and to reach to customers in morning routine, in the car or workplace radio comes to our rescue.

Hence, your pick should carefully exploit the various media to resolve the target.

FlipKart Ad

SnapDeal Ad

Track the Traffic

A few measures are there to appraise the short-term sales uplift.
TV has several tracking tools for assessing the traffic.The biggest and most obvious impact of TV-ads is the huge and instant response received. A response with a great crowd visiting the web site. The typing of the URL can serve as a single most important metric to track. If your direct traffic is not soaring up by over 80% and a part of direct traffic not jumping to a high 40’s you are answerable.
If its an out-of-home campaign like hoardings and print media then QR codes can be sort to track the trail.

Hence, we suggest you to adapt to all the 3 guidelines which can enable you to end up with that shining star campaign. Thanks for taking the time to travel with us. Leave your comments in the section below.

11 Indian Startups : TV Video Campaigns worth watching

admin — Tue, 21 Oct 2014 12:22:03 +0000

TV video campaigns are always a big dream for startups to get covered. In India, companies like flipkart, snapdeal, Yebhi and Jabong invest heavily on TV campaigns. With millions or even billions of funding, now they are bigger than a startup. They have become big brands. But TV campaign for sure is their prime source for growing bigger and better day by day.Below we have listed some top 11 video campaigns that attracted lot of people towards their brand.

Flipkart

Snapdeal

RedBus Full AD

Jabong

Line App India

WeChat India

Myntra Full Version

GoIbIbo

Yebhi

Common Floor

99acres.com

We had made enough of research to come up with this top Indian startup video campaigns.We may have missed something interesting so do share your favorites in the comment section.

4 Simple Marketing Tips for your New Explainer Video

bhuvana — Mon, 28 Oct 2013 13:32:53 +0000

So, your business, sales or demo explainer video is ready and you’re sure it is going to be a hit. Now what? However getting a great video is only the start…

To maximize the impact of your new explainer videos on potential customers the key approach you will need to take is to promote your video. You want to ensure that as many potential customers within your target market to watch, and share your new video. Many of them know that YouTube is one of the most popular and successful video sharing websites for business nowadays. Every 60 seconds, 60 hours of video uploaded to YouTube. There are actually over 6 billion hours of video watched each month on YouTube, almost an hour for every person worldwide. So here are 6 simple promotional tips for your new Explainer video.

Have a note before you promote:

Target your fans and loyal customers first
Sell your new explainer video with Metadata
Blogger Outreach
Targeting niche communities
A note on paying for views

Simple Marketing Tips for your new Explainer Video:

1. Promote Your Video across the Web:

Once you’ve created your new explainer video, you want to promote it across the web. At the very least, post it to YouTube and on your own blog. You can also post to your Facebook profile.

Rather than focusing on your video go viral, make a good, high-quality video and then add it to the web your potential customers are already visiting (Your website, Google places Listings, Facebook Fan Page). You can post or submit on site like thestartupvideos.com which will share reviews of startup and videos to millions of people around the world. Finally use your social media presence to drive people to the video and solicit their input.

Explainer Video on Your Homepage:

Where can you get the maximum exposure for your new video? Everyone’s answer could be most visited part of your website right. Website Homepage can include videos where they directly relate to the products and services you are trying to promote. So you will get a better response from your Landing Pages by getting extra views. This will immediately expose your video to more people. And it will help website pages to convert.

It is also important to include social sharing buttons on your website homepage, so people can find out more about your business capabilities.

2. Place Actionable Content next to the Video:

Video landing page increases the conversions to 80% and according to a recent study 21% of video viewers either call or make a purchase after viewing an explainer video.

There you should make it easy for your viewer to do “something” after watching your video. The action “something” might be calling your business and/or making a purchase. But don’t make the viewer look far to find your desired action.

3. Video SEO:

Search Engine Optimization will improve your website and YouTube video rankings within search engines. If the video is in the stage of uploading and while publicizing your website there are a few easy steps you can take to ensure people will want to view your videos.

Title:

This is what people will see when searching for videos on search engines. The title should be short and one that will catch people’s attention enough to encourage them to watch your video.

Description:

This is another promotional awareness tool for the people to find more about your capabilities. In the description you should include your website address, telephone number, email address and postal address of your business.

URL:

Adding a word “video” in your URL will optimize your video content in the search engines easily on your site.

Keywords:

You should enter one or more keywords and it is also important to include keywords in your video title and description.

Tags:

Keywords also known as tags are likely to be chosen by customers in search engines when they are trying to find products and services. There is no limit in using number of tags and you can use up to a total of 500 characters. Separate each tag with a space and also ensure each tag is a single word or phrase. Use the tag which will drive the most traffic. It will also be useful to include tags for your company name and the topic of the video, along with the other potential search terms.

Thumbnail:

After the video has been processed you can also choose a thumbnail image that people will see in search results. YouTube will automatically select three images directly from different parts of the video and then you can pick one which will attract the most clicks on your videos.

Therefore all of the key elements mentioned above will increase the chances of your video being noticed and viewed by a significant number of potential customers. If you want to read more about Video SEO you can also have a look into our previous blog article:10 Tips to optimize your Explainer video for search engines

4. Review Your Video marketing Statistics & measure success:

It is important to review your video marketing statistics regularly to find out your video success. Review, which of your video is most watched on video sharing websites such as YouTube. YouTube has its own measuring system known as YouTube Analytics, for you to gain personalized result on your video. Additionally you can also measure your video success on your website pages through Google Analytics.

YouTube Analytics help to establish who your viewers, their demographics and to know where viewers are finding your videos. You can also see which parts of your videos people watching and if they are watching them right until the end. YouTube helps you to establish how many people watch your videos and whether each viewer watches one video or multiple at once. Additionally it measures which of your videos people are enjoying the most and subscribing to. Also YouTube Analytics help you to understand how fans interact with your videos and whether they like, dislike and share or comment on them.

Conclusion:

Finally along with all the above steps, it is also important to keep an eye on the latest video marketing methods being launched other than multiple channels such as your website and social media channels.

For example, YouTube will officially launch offline feature to boost video views. The offline feature will be free and allow the viewers to keep video clips to be viewed offline without an internet connection on Smartphones and other mobile devices for up to 48 hours. Ensure your videos also have a presence on these.

Why call to action is highly needed for an explainer video? Different types of call to action which we can adopt

bhuvana — Wed, 25 Sep 2013 10:05:36 +0000

YouTube’s rise in popularity has taken a front seat in social media marketing news and so explainer video has an important place in overall content marketing strategy. These days’ things happen fast. The internet brought about a mentality of instant access, instant information and instant gratification.

It’s so easy for viewers to go another video or search for a service or information, making strong call-to-action in your video is important for helping your viewer to know what action you want them to take as a result of watching your video. Because we know video marketing efforts generally aim to reach the golden moment of conversion.

Why call to action is highly needed for an explainer video?

Marketing research has suggested that good call to action can make a hundred-fold difference, increasing engagement activity, double click-through rates and increase in subscriptions.
A viewer who makes it to the end of your explainer video is a marketer’s dream. At the end of your explainer video you already engaged them, having piqued their interest with the content you have created and also you can insight into what goods or services they are interested in.
Call to action makes the perfect opportunity for conversion, turns the viewers into customers and conversion is also another dream of marketing professional’s.
Call to action keep audiences engaged, which is especially critical in an environment that promotes attention deficits.
Calls to actions are images or prompts that ask visitors to take a further action like adding an item to a cart, visiting a company website, making a donation, subscribing, or learning about a product.
Instead of visiting Wikipedia, call to action buttons keep visitors clicking on your content not clicking off to other destinations.

Different types of call to action we can adopt:

Some general and important actions to direct viewers:

Subscribe: Used to help the viewers to subscribe to your channel.

Watch more videos: Helps your videos show up in more places across the site.

Like/Share or add to your favorites: Ask question or answer to encourage viewers for comments, reply, increasing views.

Effective call to action: How do they act?

Call to action should reflect your marketing and business goals. Call to action serves many purposes. The following are few how you can use call to action.

Subscription actions: Sign up, Subscribe.

Purchase related actions: Add to cart, Buy now, Shopping cart icons.

Informative actions: Read at, learn more, Look inside, Read more, Watch the video.

Promoting trials: free trials encourage users to explore a product or service before purchasing.

Downloading: Similar to purchasing actions, call to action asks visitors to download a product or services are encouraging ownership.

Edit call to action directly into your video:

One of the most effective and simple ways to include call to action in your videos is bake them right in. There are two ways to do this.

Include a screen, often at the end or during the video that indicates what the viewer should do next.
Whenever possible, include an auditory request of the same nature.

Include Annotations:

Annotations are the great way to include call to actions in your video when they are not the part of the video content. Additionally you can also include clickable annotations, which prevents your viewers from skipping to another video if they have just started watching yours.

YouTube Ad Overlays:

This one is bit tricky and the details should probably be left to a post of their own, but it’s definitely worth mentioning that if you have Google AdWords enabled for your YouTube channel, you can add an Ad Overlay to your videos that will link to anywhere on the web, unlike Annotations. The best part is currently no cost for Ad Overlays. You only pay for the views you buy when promoting your video with an AdWords campaign.

In-video graphics and End-Cards:

Graphical overlays can also prompt for specific call to action. You can build in graphics for your videos to encourage subscribing, commenting and sharing. Additionally you can also use the spotlight annotation to make the graphics clickable, once the video is published.

Apart from regular call to action:

Even make your viewers think about your product or features for couple of minutes is also a call to action, call to action can come in different forms. Also call to action can make people to connect with the brand; it can make viewers think how the product is ahead of current competition.

After all, make sure your call to action fit well to your script not just an promotional banner end of your video.

10 YouTube Marketing Tips for Startups to Promote an Explainer Video

Resmi — Thu, 11 Jul 2013 11:49:18 +0000

After Facebook; YouTube is one of the largest video sharing communities on E-world. Aside from a source of entertainment, people use to consider it as a great source of information. Now a day’s people love to watch videos in their fingertip technology and make it beneficial for their business. This is a good way of effective online video marketing for startup companies via YouTube Marketing.

When you plan for your startup, you may already know the value to be on YouTube and other Social Media platforms. If you don’t know how you can make most out of it; so here’s a list of YouTube Marketing tips for your Startup Video.

1. Inter connect your Startup Video

When you are going to use your startup video on YouTube Marketing, make sure that you are integrating all your tools in throughout the web. It includes your Social media channels, your website; your e-mails (company e-mails), etc. This may really help you for building your YouTube subscribers when you start your YouTube Marketing campaign.

2. Make it interesting and keen for the viewer

Make your startup video as interested, add some fun elements (WOW factors), that makes the viewer to get hooked to your video. 68% People will remember your video rather than reading your text. Choose an interesting way for presenting you in an exciting manner, which includes color and fun with your Explainer / startup videos. Only thing you should take care is about your message from the start to the end of the video.

3. Make it informative with quality contents

People use internet and You Tube because they are looking for detailed information, and as you know an explainer video will deliver information better than any other mediums; so before creating your startup video make a research about the need of your target market. There are endless virtual ideas that you can do with YouTube marketing, it needs some creativity and Quality research.

4. YouTube places more weight on your “File Name” than your video description

YouTube places more weight on the original filename of your video than the title you give to your Startup video when you exporting your startup video from iMovie, FCP, etc; so make sure about your property title file. YouTube is the 2nd largest search engine in this world and make sure that you are optimizing YouTube SEO.

5. Showcase your startup video in suggestion box by creating your own co-view web

Every startup video marketer will love to see his videos appearing in the ‘suggestions’ column, with the help of above tip (tip no. 4) by some careful clicking. Start with your own video and clock on a suggested video that is not your own. Spend time clicking around on next set of suggested video’s and inserting our own URL ever so often. YouTube will make its “suggestions” by remembering the web of videos that viewers watch. It’s a bit time consuming process but you are not wasting your time by creating your own co-view web.

6. Give comments, likes, and shares; get engaged with others

When you done with making your presence in all the Social Media platforms, follow others like you too. Comment on their updates posts, video’s, likes be engaged with them. This will make show case your Startup video and posts, while your profile has checked by your followers. The link will juice up your YouTube channel and help to increase the pagerank of your startup video in Google rankings. Not only that, your comments will help your Startup video will get featured in the suggestions in the side bar.

7. Attractive thumbnail will get you more clicks

Virtual attraction of your startup video thumbnail will make the viewer to click upon your YouTube startup video link. People will click your Video for just because it appears attractive in the suggestions list given by YouTube.

8. Call to action inside your Startup video

In your all startup video, place a 10 second screen with a text effect of ” click here for more startup video’s of company X” and use YouTube annotations to link the text to your YouTube channel. Don’t forget to tell people to click the link below / inside your startup video content. It helps to draw a big arrow and make it clear what you expect from the people.

9. Cross promote your YouTube startup video

Share your YouTube URL to all of your contacts with possible channels. Use right keywords for your video file descriptions, and make it necessary that your explainer video appears whenever someone using words that are our keywords. This also gets a large no of traffic to your YouTube startup video, all of these are some SEO tricks for you to use.

10. Be local and global at a time through YouTube

Till last year, startup video – even for using international markets – may have been produced in one country but dubbed in English. Today, marketers are creating and posting their startup video in local languages and using subtitles to translate for other markets. It creates a true feeling of the speaker and portraits the company’s global focus. So that people who are belong to your place having a feel of “Desi Company” towards you and make your business locally and globally.

Once you done by getting your startup video on the page, spend some time for optimizing your content for maximum impact and virality – setup some way to measure your success using Google analytics and video engagement metrics and pay attention to it. Understand which strategy is getting noticed by your customers and make use best out of them and track it.

That should be a good first set of things to do to get started with a startup video strategy. And of course, this is just the beginning there are lots of options and many creative ways to leverage this compelling medium to aid your goals.