The Startup Videos » TV Campaign

Top 10 Live Action Explainer videos to get inspired.

admin — Sun, 26 Oct 2014 14:40:15 +0000

Explainer videos has become a must use tool for any startups or brands with a new product launch. Can Explainer videos be connected well with live action than animated videos? It is always a very good debate on what style of explainer videos should I adopt? Even we have written an article on 12 different types of explainer videos. But explainer videos are mainly differentiated into 2 types: Animated Videos and Live Action Videos. Choosing which style can fit for my next project is always tough decision. Even worth reading the comparison posted in wistia blog.

Live Action explainer videos, if planned well then it is well known truth that lot of startups acquire tons and tons of customers using this. We have listed top 10 live videos which created a good impact in explainer video industry.

Musixmatch

Handiemail

Summly

Bode Animation Live Video (Promoted)

Mailboxapp

Uberconference

Xero

Zendesk

Urbansitter

Dollarshaveclub

Coin

We may have missed some excellent videos, it is good to share in the startup video form which will be reviewed and included in the next release.

Startups! 3 ingredients for a break-through Media/ TV Campaign

admin — Thu, 23 Oct 2014 09:33:03 +0000

In this network era, just raising an initial profile for the brand through a media campaign does not cut the mustard anymore. You should organize to build an effective mind-blowing campaign that projectiles right from creating awareness and moves right into engagement as quick as possible. For a startup business such a break-through campaign can potentially skyrocket sales in the targeted market.

There are 3 secret lessons every startup must follow for producing that sparkling campaign and sweep the market by storm.

Be creative

Decide on the right type of production- a video, poster or a tagline. If its a video, then plan whether a live-action film or animated film. Judge the need of the hour and ascertain the media match for your brand. Radio though is safe for your budget cannot perform best for you. Television is the trendy media and can showcase your product to the global market.
A single production to feed that hour. One at a time can be your keyword to win the goal.
Make your campaign lucid that conveys a clear-cut insight of your brand.
Explain how you are unique and stand out from others. Precisely, show your USP.
Replay your brand name, logo and the URL to print your brand in viewer’s mind.
Bid the customers to respond and act by a compelling CTA.

Media Strategy

An ad that failed in grabbing the right audience attention at the right time cannot deliver its intended impact. Nor can an ad dispatched in the wrong geography can strike. So think twice and determine before posting.

Who are my audience?
Which media can give a throw?
Which channel is right for me?
Which program / slot will serve the need?
Push your sales targeting on smaller budget campaigns in mono-channels like radio. Strategize for a better reach with larger cross-media campaign that can result to a maximum exposure.
Aim to well allocate the timing by gaining the customer attention span with high frequency ads. For a relaxed,evening effect advertisement, television is the best choice and to reach to customers in morning routine, in the car or workplace radio comes to our rescue.

Hence, your pick should carefully exploit the various media to resolve the target.

FlipKart Ad

SnapDeal Ad

Track the Traffic

A few measures are there to appraise the short-term sales uplift.
TV has several tracking tools for assessing the traffic.The biggest and most obvious impact of TV-ads is the huge and instant response received. A response with a great crowd visiting the web site. The typing of the URL can serve as a single most important metric to track. If your direct traffic is not soaring up by over 80% and a part of direct traffic not jumping to a high 40’s you are answerable.
If its an out-of-home campaign like hoardings and print media then QR codes can be sort to track the trail.

Hence, we suggest you to adapt to all the 3 guidelines which can enable you to end up with that shining star campaign. Thanks for taking the time to travel with us. Leave your comments in the section below.

11 Indian Startups : TV Video Campaigns worth watching

admin — Tue, 21 Oct 2014 12:22:03 +0000

TV video campaigns are always a big dream for startups to get covered. In India, companies like flipkart, snapdeal, Yebhi and Jabong invest heavily on TV campaigns. With millions or even billions of funding, now they are bigger than a startup. They have become big brands. But TV campaign for sure is their prime source for growing bigger and better day by day.Below we have listed some top 11 video campaigns that attracted lot of people towards their brand.

Flipkart

Snapdeal

RedBus Full AD

Jabong

Line App India

WeChat India

Myntra Full Version

GoIbIbo

Yebhi

Common Floor

99acres.com

We had made enough of research to come up with this top Indian startup video campaigns.We may have missed something interesting so do share your favorites in the comment section.