The Startup Videos » Branding

Introducing Animaker Class!

sangeerani — Wed, 11 Apr 2018 14:00:36 +0000

Animaker recently launched Class – a creative toolkit for classrooms around the world. It is the swiss army knife of creativity for students!

Animaker Class: An Introduction

Schools around the world are trying to incorporate creativity into the curriculum. Some do it via Creative Clubs while others do it directly in the classrooms.

Animaker Class empowers such initiatives and makes classroom environments more fun and interesting. It also promotes collaboration and teamwork among students through Creative Tasks.

What’s inside Animaker Class?

These are the main tools inside:

2D Video Maker
Video Infographics Maker
Poster Maker
Presentation Maker
Vertical Video Maker
Infographics Maker
Whiteboard Video Maker
GIF Maker (Coming Soon)

Animaker Class is the brainchild of Animaker Inc. created with the help of 200,000+ educators and students worldwide.

Top 5 Best Tools to Make Social Media Videos

sangeerani — Thu, 20 Apr 2017 06:56:14 +0000

Last week, the shower fell on my head. It was a chilly morning. First, I thought it was frozen ice. Then, I realised the whole damn thing was broken.

I called the plumber. He came in at lightning speed. So quick that he forgot to take his tools. He was the finest plumber in town, but without the tools he was as good as my Neighbour Jerry.

The only difference between humans today and humans 10000 years ago is tools.

You might be a social media expert. You might have the creativity to make content that attracts attention. You might even have the insight to understand the trends. But without the right tools, you are only 1% of what you can be.

A lot of professionals don’t update their arsenal.

We find an amazing tool. We fall in love with it. And we keep on using it for years and years.

What if your Grandpa still used pigeons instead of Gmail?

Here is the 2017 list of must have tools for social media:

Live Video Maker – Shakr.

Small businesses and big brands are turning to social media video advertising for discovery, entertainment and brand awareness.

And with the number of video ad views totaling to 28.7 billion last year, you just can’t ignore it! However, as the cost for making video ads are too expensive, most marketers were still testing waters. Shakr changes all that. It is the missing piece of puzzle that saves the day here.

Shakr aims to help Small business owners ( real estate agents, car dealers, restaurant owners) to create video advertising campaigns for their marketplace at a very affordable price.

All you need to do is pick stock images from the application and drop them in the video creator. The output is a stunning HD video for your video ad campaign. Their templates are designed by graphic designers who have worked for brands like Nike and Samsung in the past.

You can also preview the HD-quality, non-watermarked video clips and themes before buying them.

WeVideo

Another popular social media app I have come across is WeVideo. Like Shakr, WeVideos also helps you create live videos. But the best thing I like about them is that you can capture and edit your video on your mobile on the go.
WeVideo boasts of giving full creative control to the users.Their main motto is that imagination should be the foundation of any kickass video. They make it very easy to create a great movie.

With features like photo animation, voice over, and clip transformation, screencasting etc, WeVideo seems no less than a mix of professional video editing tools within a single application.

WeVideo is the one stop solution for making anything from family videos to product demos. It can be used in both PC and smartphone.

Animated Videos: Animaker

Animated videos are underestimated.

While it cannot provide the richness of a real video, it has its own advantages.

It’s not just an app for explainer videos. In addition to having a huge list of awesome features to make cool animations, it can come to your rescue:

1. If your target audience is not from your country and you don’t have the money to hire a foreign actor.

2. When you want your imagination to make all the rules.

3. When you want to incite warm emotions while showing a factory or anything boring.

4. If you are catering to a statistics heavy topic.

5. If you want to make changes later.

Animaker edges out most other apps in the same segment thanks to 2 things:

Better Visuals: More lively characters in the app with new characters coming up all the time.

A constant update of features: Last year we came up with Video Infographics and this year we’ve already brought in Animaker Decks: which can convert your video into a slide show presentation. But our landmark innovation this year would be the addition of the world’s first vertical video maker. If you haven’t already, you should check it out now.

Video slideshows – Animoto

Like the 3 tools mentioned above, Animoto also has a unique feature- Video slideshows.

It gives you a video slideshow instead of a video as an output which is recreated out of free images, video clips or music clips. Animoto has patented Cinematic Artificial Intelligence technology which makes all of this possible.

The company aims to help users make professional looking videos instead of poorly made camcorder video clips. And it turned out to be true when Animoto’s Facebook application launched in 2008 had nearly 750,000 people signed up in just three days!

If you want to create a video slideshow with an attractive mix of video clips, images and music clips, Animoto is a tool you need to try.

Magisto

If you want to add a personal touch to their social videos, Magisto holds a big advantage. With their emotion sense technology, the tool automatically selects the best parts of the video and clubs it into a beautiful story that elicits emotion.

The patented emotion sense technology is said to work on three levels: Visual analysis, audio analysis and storytelling.

After a detailed analysis of the video, the tool identifies the main character of the video, the topic of the video and uses the emotion guided techniques to form a perfect story.

From personal videos to commercial ads, Magisto captures the core element of your video (the story) and makes it compelling to look at.

All with an easy-to-use interface with editing tools, captions, custom branding and pre- themed templates. Magisto has come a long way to be called a “smart video storytelling application”.

It’s a war out there. Having a good plan alone won’t be enough to stand out. You need to use the right tools as well. Remember, Iron man would be just talk and no show if he didn’t have the suit.

Make in India: An invitation to all

bhuvana — Thu, 14 May 2015 07:42:04 +0000

Make in India is an initiative by the Government of India, to encourage companies to manufacture their products in India.

Simply defining, Make in India is a campaign to promote Indians to manufacture in India instead of importing.

Where as “Made in India” is a product finished and finally packed in India or completely made in India.

Manufacturing will be successful only if the government manages to convince companies to manufacture in India.

So ‘Make-in-India’ aims at promoting India as an investment destination and establishing the country as a global hub for manufacturing, design and innovation. The major objective behind the initiative is to focus on 25 sectors of the economy for job creation and skill enhancement.

The initiative also looks at providing a congenial environment to the business community so that they can devote their effort, resources and energy to productive work.

Watch the creative video clearly explaining the difference between “Made in India” and “Make in India”.

Startup Branding: 10 ways for Mobile Startups to stay ahead of Competition

admin — Mon, 01 Dec 2014 12:29:04 +0000

Competition is aggressive in a business and is brutal for a startup. It is better for a startup to accept the fact that, competition is an indispensable component and there is no other choice than fighting out. There are predators that want to eat up and swallow small startups like you in hopes of eliminating the competition. Do you want to fall a prey to such ruthless predators or gain the courage to withstand and fight against them.
Startups tend to think, branding is a material that is intended for top businessmen and premium products. But, branding is essential for any startup and matters much more for a mobile startup.
In the present day, Mobile communication is the primary means of communication that exploits technology. Mobile communication is trending to keep up with user demand. Technology is driving the industry to develop faster and more efficient. Now, we see umpteen number of mobile startups? How will you clear the clutter and win the race?
Regardless, of your potentialities, the attractive USP, the magical X factor, you cannot escape that stiff competition at some point. How to beat the competition? The answer is you got to stay ahead of it. This article brings together 10 ways of how a mobile startup can uncover current and future development and how to factor that to stay ahead of the race.
Here’s how.

1. Telling a great startup story

Many of us use it but only a few have mastered it. Storytelling. Yes, a story is worth a good start. In an era where consumers are bombarded with irrelevant information, success in business will be had only by those who have mastered the art of narrating a captivating story. “Tell it, Don’t sell it” should be your mantra. Your customers are mobbed by millions of advertisements, campaigns, hoardings and so on. Precisely, they live amidst noise and cannot hear you. But you can edge out your competition with a powerful and convincing story; the most powerful way to put ideas in the world, today.
Even the tech-titan Apple had to learn the importance of a good story. In 80’s, Apple attempted to persuade IT executives and top companies to adopt Mac through ads but they failed. Overtime, they turned the stone only with a gentle persistent storytelling.

2. Define your brand

Branding is a survival tool. It helps you to sustain in the competition before a fierce combat. Branding involves 2 components- Naming your business and discerning the logo of your product.

Naming your startup right

Naming your startup is an overwhelming and an exhaustive experience. Name is like an address for a startup. Names might seem simple. But, in this cluttered information highway, startup names should be unique to mark them well from the competition. It has become a trend to reach out to consultants and name developers who suggest the right name that fits your product and brand. A brainstorming of the company’s mission and vision is followed by a linguistic and context analysis. Language patterns are analyzed in the consultation and the study resolves the cultural nuances of a name.

Know what makes a good name.
Brainstorm a list of names.
Narrow it down to a few decent names.
Pick the one that is perfect.

Names generate emotional responses. In fact, popular brands such as Apple and Google, made the cut recently in an Adweek survey that measured emotional responses from consumers to major brands. Define your brand with the right name and site a triumphing address. Create a unique brand personality.

Spend time for your logo

Logo is the face of your brand. It is related to every aspect of your business. An identity to your company and forms a first impression on the consumer’s mind.
The reason behind a logo design is knowing your startup story. Know your company’s objectives and how you are going to brand yourself, while knowing what your consumers will respond to. Company principles and values come alive in logos, and it shouldn’t just be carried by market data. Know that your logo can emerge along with your brand without losing the core of your business.

3. Social Media Branding Plan

Social media is both bane and boon for marketers. It is one of the most standardized marketing strategy. There are 3 steps to follow,

Ascertain your startup goal.
Decide your target customer.
Build real world relationship with them in the media.

4. Founders’ business behavior

A startup founder should be a good leader. He should set a role model to the members of his organisation. There are certain virtues that portray a fine business behaviour and always keep a founder in control,

Trust and Integrity.
Focus only on things that are primary for the business.
Reinforce productivity.
Establish Authority in the market.

5. Know your competitors

Study the competition you are facing. By doing so, you will identify the areas you need to improve. Who are they? What are they selling? What is their USP? How do they stand out in the market? The answer to these questions will enable you to gain insight on the competitive nature of the market and helps in resolving solutions to handle the fight.

6. Connect with customers

To combat potential poaching, build and maintain a relationship with your customers. Deepen your customer relationship by being responsive to their needs. Take time to survey and understand what they really want?

Price
Quality
Service
Latest Product

Once you have gained insight on their requirement, attempt to meet the customer expectation. Be flexible and reassess your marketing strategy. Excite your customers with innovation. Promos bring excitement. Plan a new promo every month.
Early Bird promo, invite a friend promo, Get one buy one promo, Weekend promo and so on.

7. Stand Out

Establish your uniqueness. Show the market that solid reason to buy your product and draw the customers towards your product. They should not have a second thought of going back to your rivals. Explain to the market Who you are? What you sell? Why customers should come to you? It can be a small flyer or, brochure or a classy and expensive media campaign. Frequently, emphasize the freshness in your product or service. Customers fantasize and are attracted towards newness.

8. Leverage a skilled team

The success stories of many businesses is backed by a strong team. Attract fresh and motivated skilled talent by providing a healthy work culture and environment. Throw an opportunity for a structured career growth. And hence draw in the key resources that can serve the best for your organisation. The key resource can equip your product to stay ahead of the competition.

9. Stay ahead in technology

Technology is the need of the hour in any field and is unavoidable for a mobile startup. A mobile launched with the current technology is more likely to take the market by storm. A mobile technology which offers real-time interoperability solutions, a compatible platform for all mobile networks can definitely stay ahead of the competition. Be it Android or IOS, look out for innovation and exploit it in your product. Update with the latest technology to pull the customers towards your product.

10. Maintain a business blog

Brands are incomplete without a voice, and there is no better way to deliver branded messages than blogging. Content Marketing is going to stay, we may see changes only the forms of content. Hence, it is good to maintain a blog and regularly post content supporting your business. Content that are keyword rich and optimized by search engines can enable you to reach your goal.
There is beauty in brevity. Reach your target customers with crisp informations about your product in the form of infographics and explainer videos.

Hope this article aids all startups, especially to stay ahead of the competition. Wishes for a successful startup branding. Share your views on startup branding and your experience as a startup in staying ahead of competition.

Zoho turns to Indian Market with a style.

admin — Thu, 20 Nov 2014 06:59:38 +0000

Zoho has come up with an interesting TV commercial which has gone viral in the online space. We could see that Zoho has emerged as a strong competitor against the well established giants like Salesforce, Google and Microsoft in office apps worldwide. Now, zoho has turned its head towards its Home country, India.
We can see that the brand had done a significant spending on online banner ads, TV promotions and conferences(zoholics) to attract more users in India. The Indian market is now witnessing an increase in the demand for office apps with a number of startups like FreshDesk and Chargebee (founded by ex-zoho employees) seeing a considerable growth in business in the same ecosystem.
Zoho has more than 10 Million users around the world with operations in California, Austin, India, China and Japan. The following is the list of top class software that are on offer;.

Zoho Top apps

The list goes long and is never ending covering aspects like sales, invoice, recruit, vault, meeting, mail, chat, etc

7 Twitter Accounts for Startups to Upgrade their Marketing Strategy

admin — Tue, 28 Oct 2014 09:28:05 +0000

Startup entrepreneurs can utilize the microblogging service as a huge resource for their business’s day-to-day operation. However, small business folks must know the right accounts to follow in order to benefit from all that Twitter can offer. In this article we had listed out the best Twitter accounts that every small entrepreneur should for sure follow to enhance their marketing skills.

1. Brian Clark

Follow Brianclark

170k followers

He is one of the top 10 social media marketers to follow on Twitter. The sole genius behind Copyblogger Media which is an astounding and important resource site for content marketing. A site that preached people the essentiality of powerful content to flourish as a business. Follow him on Twitter for fantastic and free online marketing strategies, updates on the latest marketing trends and answers to all your marketing questions.

Hot Spots

The infographic on The Amazingly Simple Anatomy of a Marketing Story. It helps to gain insight on the importance of compelling stories, How to tell the right story? How to structure the story? and 5 Elements of a story. This infographic is smartly designed to look like an old story book.
Focus on 4 steps to harness the addictive power of Email and turn traffic to your business.
4 ways to break the insanity of content marketing competition.

2. Matt Cutts

Follow Mattcutts

384k followers

He is the head of the webspam team at Google. He helps the startups by his articles on gadgets, Google and SEO. His blogs are mostly on how to secure your Google account. He wrote the first version of SafeSearch. He states the decay and fall of guest blogging for SEO.

Hot Spots

Great advice for small business owners
Video on How To Start A Startup
Article on iCloud

3.Rand Fishkin

Follow Randfishkin

200k followers

Rand Fishkin is the co-founder of SEOMoz, a successful and popular SEO resource of all time. The fame and reach of SEOMoz compelled him to establish it into a big company named as Moz. Currently, one among the top provider of online marketing tools and internet services. In order to concentrate on his book on startup marketing, he stepped out of the shoe of a CEO. On Twitter, he regularly shares his observations on the state of the online marketing industry and tips on how to use social media marketing to your best advantage.

Hot Spots

How to be ranked as No. 1 on Google for “best X apps”
The Landing Page Manifesto- A Slideshare which serves as the guru for landing pages.
Superb analysis of title tag length & how/when Google might change them for you.
Is it possible to have good SEO with great content?
7 concepts of advances on-page SEO

He retweeted many SEO secrets that a startup can adapt and frame better marketing strategy.

4. Neil Patel

Follow Neilpatel

114K followers

He is an entrepreneur, investor, advisor and blogger. He has started 2 SaaS analytics companies, CrazyEgg and KISSmetrics with hnshah. He clearly states what to do and what not to do in social media.

Hot Spots

The 5 marketing must haves of an online startup- Forbes website.
How to persuade customers to convert on a high-priced SaaS products
4 Techniques That’ll Double Your Landing Page Conversions

5. Michael Hyatt

Follow MichaelHyatt

232k followers

He is the author of New York Times best seller, Platform: Get noticed in a noisy world. He is one among the Forbes list of Top 10 Online Marketing Experts. Most of his blogs are value-based, imparting knowledge on the qualities a entrepreneur should adopt.

Hot Spots

Changing your perspective goes a long way
Why keeping your commitments is critical to your influence?
7 Apps that help you achieve your goals

6. Danny Sullivan

Follow Dannysullivan

411k followers

He is widely considered as Search Engine guru. He is the founding Editor of MarketingLand and SearchEngineLand. It covers Google, Facebook, Twitter, SEO, SEM and all things about digital marketing, search marketing and search. His expertise helps startups in their online marketing efforts.

Hot Spots

Analysing social media and optimising SEO’s.
Retweets from Search Engine Land and Marketing land.

7. Gary Vaynerchuk

Follow Garyvee

1.1million followers

Realizing the importance of e-commerce, he created WineLibrary.com and WineLibrary TV. He became the CEO of Vaynermedia and the most wanted host of AskGaryVee show.

He suggests on strategies that has worked for his business and how you can make social media work for you. He throws tips on social media marketing and insights into the inner workings of the online marketing world.

Hot Spots

•Videos that play the best of his own shows

•A short film on How I do a business?

•How to determine ROI of social media?

Thanks for following the footprints of some great entrepreneurs. These gurus on twitter will enable you to follow their trail and plan a successful marketing strategy. We must have missed a few of them, do take a few minutes to mention them in the comments section below.

Startups! 3 ingredients for a break-through Media/ TV Campaign

admin — Thu, 23 Oct 2014 09:33:03 +0000

In this network era, just raising an initial profile for the brand through a media campaign does not cut the mustard anymore. You should organize to build an effective mind-blowing campaign that projectiles right from creating awareness and moves right into engagement as quick as possible. For a startup business such a break-through campaign can potentially skyrocket sales in the targeted market.

There are 3 secret lessons every startup must follow for producing that sparkling campaign and sweep the market by storm.

Be creative

Decide on the right type of production- a video, poster or a tagline. If its a video, then plan whether a live-action film or animated film. Judge the need of the hour and ascertain the media match for your brand. Radio though is safe for your budget cannot perform best for you. Television is the trendy media and can showcase your product to the global market.
A single production to feed that hour. One at a time can be your keyword to win the goal.
Make your campaign lucid that conveys a clear-cut insight of your brand.
Explain how you are unique and stand out from others. Precisely, show your USP.
Replay your brand name, logo and the URL to print your brand in viewer’s mind.
Bid the customers to respond and act by a compelling CTA.

Media Strategy

An ad that failed in grabbing the right audience attention at the right time cannot deliver its intended impact. Nor can an ad dispatched in the wrong geography can strike. So think twice and determine before posting.

Who are my audience?
Which media can give a throw?
Which channel is right for me?
Which program / slot will serve the need?
Push your sales targeting on smaller budget campaigns in mono-channels like radio. Strategize for a better reach with larger cross-media campaign that can result to a maximum exposure.
Aim to well allocate the timing by gaining the customer attention span with high frequency ads. For a relaxed,evening effect advertisement, television is the best choice and to reach to customers in morning routine, in the car or workplace radio comes to our rescue.

Hence, your pick should carefully exploit the various media to resolve the target.

FlipKart Ad

SnapDeal Ad

Track the Traffic

A few measures are there to appraise the short-term sales uplift.
TV has several tracking tools for assessing the traffic.The biggest and most obvious impact of TV-ads is the huge and instant response received. A response with a great crowd visiting the web site. The typing of the URL can serve as a single most important metric to track. If your direct traffic is not soaring up by over 80% and a part of direct traffic not jumping to a high 40’s you are answerable.
If its an out-of-home campaign like hoardings and print media then QR codes can be sort to track the trail.

Hence, we suggest you to adapt to all the 3 guidelines which can enable you to end up with that shining star campaign. Thanks for taking the time to travel with us. Leave your comments in the section below.

11 Indian Startups : TV Video Campaigns worth watching

admin — Tue, 21 Oct 2014 12:22:03 +0000

TV video campaigns are always a big dream for startups to get covered. In India, companies like flipkart, snapdeal, Yebhi and Jabong invest heavily on TV campaigns. With millions or even billions of funding, now they are bigger than a startup. They have become big brands. But TV campaign for sure is their prime source for growing bigger and better day by day.Below we have listed some top 11 video campaigns that attracted lot of people towards their brand.

Flipkart

Snapdeal

RedBus Full AD

Jabong

Line App India

WeChat India

Myntra Full Version

GoIbIbo

Yebhi

Common Floor

99acres.com

We had made enough of research to come up with this top Indian startup video campaigns.We may have missed something interesting so do share your favorites in the comment section.

Vizury Central: All Campaigns in one place

bhuvana — Thu, 31 Jul 2014 09:36:22 +0000

Vizury Central App, a simplified or complex process of tracking multiple campaigns across channels.

A campaign management app, which is also useful for reporting needs. With this vizury central app, now the campaign management became easier as we get the overview of our digital marketing performance all through a single interactive window.

The main features of Vizury Central App:

1. Real-Time Campaign Management

2. Intuitive & Insightful Reporting

3. Meaningful Data Insights & Analytics

4. Smoother Marketing Decisions

Video Review:

This video started with explaining the problem and a clear picture that explains why we need to have one-stop solution app for campaign management and reporting needs.
The texts and the background of the video symbolizing Vizury Central corporate colours, which fits well with their website colors and facilitates for us to have good readability.A perfect professional Voice over and pleasantly added music makes us to go with the video till the end.
Animations they have used are funnier in the beginning and in a way of clear highlights throughout the video.
The video ends with the call to action that conveys to the viewer to start using this app immediately.

URL:https://central.vizury.com/

12 New Year Branding Tips for Startups

bhuvana — Tue, 31 Dec 2013 10:25:37 +0000

A new beginning is just around the corner. Yes, it’s a time of New Year (2014) fresh starts, especially for the startups. Give a new look, by getting your brand image a little makeover.

You don’t need to drastically change the look of your brand, but a few tweaks of existing designs (includes Logo, colours, Website, Headings, email signatures, and brand icons) could freshen things us a bit.

Other than the above visual identity of your brand, there is much more to it than just good design.

Good design is what gets people “through the door” and good branding is what “Keeps them coming”.

Here are 12 new year branding tips for the startups:

Plan for offers with gift vouchers and sponsorship with the existing big brands
Make your New Year’s Eve-themed cover photo, Profile picture, Thumbnails
Send personal holiday wishes list with inspirational eBooks
Write your branding thoughts to the paper and envelope
Write New Year blog post and articles
Optimize your online profiles with keywords for your industry
Invest on storytelling videos and editing tools
Always share your solution for a problem through social media
Providing branding calendars and collateral’s
Join business event, public events and encourage feedback
With simple branding message, remind people about your brand
Send your new or existing press releases to your contacts

A great thing to do at this new year start is to give yourself a big old boost of inspiration to spark your creativity.

Set your goals and plan for the future to create a structure for your year that you can work to. It’s a great way to look back and see what you have achieved, what needs to be improved on.

Schedules can help too. Writing a list of tasks that you would do an average day working on your brand, and write what parts of the day are busiest, quietest, etc. which allows you to plan upcoming to do’s for branding.

Remember, everyone in your team is a brand builder. Gather them and have a dedicated session to identify your true focus. Get your core value and make your message in single word, then even better. If not, then try to keep it clear, specific and relevant.

Some of our personal tips:

Hard work is hard, but necessary
Don’t sell short
Know your local creative community
Try anything/everything, Love what you do
Always document your work
Take risks, its ok if that becomes mistake
Share if you have the answer for a question
Be you, not them
Make the things happen by yourself, for yourself
Work/life balance is key

After All:

All we have a list of New Year’s Day resolutions as long as possible as the piece of paper that you wrote them on.

What is your resolution for the ‘brand’ new year? Planned to grow your brand bigger than last year? Or do you have a new social initiative planned?

To make the things simpler just write “Improve Our Brand” and focus/refocus more on your brand’s focus.

With your right branding strategy, whatever your resolution, welcome this brand new year and best of luck in 2014!