The Startup Videos » Viral Marketing

Zoho turns to Indian Market with a style.

admin — Thu, 20 Nov 2014 06:59:38 +0000

Zoho has come up with an interesting TV commercial which has gone viral in the online space. We could see that Zoho has emerged as a strong competitor against the well established giants like Salesforce, Google and Microsoft in office apps worldwide. Now, zoho has turned its head towards its Home country, India.
We can see that the brand had done a significant spending on online banner ads, TV promotions and conferences(zoholics) to attract more users in India. The Indian market is now witnessing an increase in the demand for office apps with a number of startups like FreshDesk and Chargebee (founded by ex-zoho employees) seeing a considerable growth in business in the same ecosystem.
Zoho has more than 10 Million users around the world with operations in California, Austin, India, China and Japan. The following is the list of top class software that are on offer;.

Zoho Top apps

The list goes long and is never ending covering aspects like sales, invoice, recruit, vault, meeting, mail, chat, etc

Startups! 3 ingredients for a break-through Media/ TV Campaign

admin — Thu, 23 Oct 2014 09:33:03 +0000

In this network era, just raising an initial profile for the brand through a media campaign does not cut the mustard anymore. You should organize to build an effective mind-blowing campaign that projectiles right from creating awareness and moves right into engagement as quick as possible. For a startup business such a break-through campaign can potentially skyrocket sales in the targeted market.

There are 3 secret lessons every startup must follow for producing that sparkling campaign and sweep the market by storm.

Be creative

Decide on the right type of production- a video, poster or a tagline. If its a video, then plan whether a live-action film or animated film. Judge the need of the hour and ascertain the media match for your brand. Radio though is safe for your budget cannot perform best for you. Television is the trendy media and can showcase your product to the global market.
A single production to feed that hour. One at a time can be your keyword to win the goal.
Make your campaign lucid that conveys a clear-cut insight of your brand.
Explain how you are unique and stand out from others. Precisely, show your USP.
Replay your brand name, logo and the URL to print your brand in viewer’s mind.
Bid the customers to respond and act by a compelling CTA.

Media Strategy

An ad that failed in grabbing the right audience attention at the right time cannot deliver its intended impact. Nor can an ad dispatched in the wrong geography can strike. So think twice and determine before posting.

Who are my audience?
Which media can give a throw?
Which channel is right for me?
Which program / slot will serve the need?
Push your sales targeting on smaller budget campaigns in mono-channels like radio. Strategize for a better reach with larger cross-media campaign that can result to a maximum exposure.
Aim to well allocate the timing by gaining the customer attention span with high frequency ads. For a relaxed,evening effect advertisement, television is the best choice and to reach to customers in morning routine, in the car or workplace radio comes to our rescue.

Hence, your pick should carefully exploit the various media to resolve the target.

FlipKart Ad

SnapDeal Ad

Track the Traffic

A few measures are there to appraise the short-term sales uplift.
TV has several tracking tools for assessing the traffic.The biggest and most obvious impact of TV-ads is the huge and instant response received. A response with a great crowd visiting the web site. The typing of the URL can serve as a single most important metric to track. If your direct traffic is not soaring up by over 80% and a part of direct traffic not jumping to a high 40’s you are answerable.
If its an out-of-home campaign like hoardings and print media then QR codes can be sort to track the trail.

Hence, we suggest you to adapt to all the 3 guidelines which can enable you to end up with that shining star campaign. Thanks for taking the time to travel with us. Leave your comments in the section below.

11 Indian Startups : TV Video Campaigns worth watching

admin — Tue, 21 Oct 2014 12:22:03 +0000

TV video campaigns are always a big dream for startups to get covered. In India, companies like flipkart, snapdeal, Yebhi and Jabong invest heavily on TV campaigns. With millions or even billions of funding, now they are bigger than a startup. They have become big brands. But TV campaign for sure is their prime source for growing bigger and better day by day.Below we have listed some top 11 video campaigns that attracted lot of people towards their brand.

Flipkart

Snapdeal

RedBus Full AD

Jabong

Line App India

WeChat India

Myntra Full Version

GoIbIbo

Yebhi

Common Floor

99acres.com

We had made enough of research to come up with this top Indian startup video campaigns.We may have missed something interesting so do share your favorites in the comment section.

3 Fast Linkedin Sales Hack for new startup marketers.

admin — Sun, 19 Oct 2014 11:41:30 +0000

Social-selling is hot, especially for startups who have no budget. But do we really sell our stuff using Facebook and Twitter. If it is B2B then no way, you have to look into Linkedin. Linkedin is a great sales tool. No wonder, even Fortune companies close deals via Linkedin. As a startup, sales will always hit your head once your products are out. These 3 fast hacks cannot skyrocket your sales but sure will let you go in the right path to get everything done faster in linkedin sales.

“Help the people in your network. And Let them help you.” – Reid Hoffman, Founder of LinkedIn

1. Connect with the Right customer but don’t jump to him!

In Linkedin, connect request is approved in 2 ways. One “I accept every request that comes to me” and the second “I validate before I accept”. Let us drop the first category, most of the decision makers come in the second category, but don’t jump to them directly.

Things that influence your connect approvals are:

Your Pic, Your Name and Your professional headline.
Do I have a common connection shared between?
Your Profile, but most of the approval happens based on the above 2.

My favorite sales guy who knows the perfect marketing tactics is Neil Patel Co-founder of CrazyEgg. You can very well see how better your headline can be.

Don’t jump to your potential customer directly. It is better to go by second level and third level before accessing them, which gives a known feel than direct jump. The best way of doing this is to identify the Influencer in the specific industry. Most of the decision makers connected with Influencers say, “PR/Media coordinates are the most Influencers”.

2. Like or comment on your potential client with a trick.

Don’t comment or like all the posts shared by your potential clients, you will be easily identified as a sales guy. Also don’t comment or like on the most viral post you may be lost in the crowd. The best way to handle is “Like- where you get the attention of the potential customer”.

3. Don’t waste your time in search

In Linkedin, we always waste our time in identifying the most valuable client or similar profile. Even Linkedin knows this well, that’s why they have this great feature “People also Viewed”. It is good to reach out relevant profile similar to your potential clients.

eWellness – Telemedicine Today to protect you from diabetes

anandarajan — Fri, 18 Apr 2014 09:22:11 +0000

eWellness, a Telemedicine organization is known for its pioneering DMpt (Distance Monitored Physical Therapy) program. This 6 month, fully insurance reimbursable program is intended for the welfare of a pre-diabetic person. It protects him from becoming a fully diabetic patient. DMpt is a combination of in-office direct-contact physical therapy assessments, re-evaluations and physical performance testing along with online telemedicine program which is completely monitored by in-house physical therapist. This helps to enhance the patient engagement and program accomplishment. The eWellness program stringently adheres to the HIPAA rules.

Video Review:

The video starts with an introduction about the telemedicine company by its CEO, Darwin Fogt. In this almost 5 minute video, Mr. Fogt informs how the wellness physical therapy exercises reduce a patient’s risk from developing Type 2 diabetes. He also briefs on how the patients are referred by the physician and how they are inducted into the program, and trained with unique physical therapy exercises.

Some salient aspects:

The explainer video is created with live video footages, combined with images and text animations.

The entire video is created with clear, unfussy background, not causing any distraction, and makes a viewer to remain focused on the topic.
The texts are displayed in white colour with greyish background symbolizing eWellness corporate colours. It facilitates the viewer to have good readability.
The CEO’s voice is crisp, audible and all the medical terminologies are easy to understand.
The pain areas are displayed in reddish colour and it helps the viewer to easily identify the ailment zones.
Video footages of exercise kit, exercise demo of the licensed physical therapist help viewers to easily grasp things.
No direct CTA, but indirectly conveys to the viewer to participate in the eWellness program.

URL:http://www.ewellnesspt.com

Why call to action is highly needed for an explainer video? Different types of call to action which we can adopt

bhuvana — Wed, 25 Sep 2013 10:05:36 +0000

YouTube’s rise in popularity has taken a front seat in social media marketing news and so explainer video has an important place in overall content marketing strategy. These days’ things happen fast. The internet brought about a mentality of instant access, instant information and instant gratification.

It’s so easy for viewers to go another video or search for a service or information, making strong call-to-action in your video is important for helping your viewer to know what action you want them to take as a result of watching your video. Because we know video marketing efforts generally aim to reach the golden moment of conversion.

Why call to action is highly needed for an explainer video?

Marketing research has suggested that good call to action can make a hundred-fold difference, increasing engagement activity, double click-through rates and increase in subscriptions.
A viewer who makes it to the end of your explainer video is a marketer’s dream. At the end of your explainer video you already engaged them, having piqued their interest with the content you have created and also you can insight into what goods or services they are interested in.
Call to action makes the perfect opportunity for conversion, turns the viewers into customers and conversion is also another dream of marketing professional’s.
Call to action keep audiences engaged, which is especially critical in an environment that promotes attention deficits.
Calls to actions are images or prompts that ask visitors to take a further action like adding an item to a cart, visiting a company website, making a donation, subscribing, or learning about a product.
Instead of visiting Wikipedia, call to action buttons keep visitors clicking on your content not clicking off to other destinations.

Different types of call to action we can adopt:

Some general and important actions to direct viewers:

Subscribe: Used to help the viewers to subscribe to your channel.

Watch more videos: Helps your videos show up in more places across the site.

Like/Share or add to your favorites: Ask question or answer to encourage viewers for comments, reply, increasing views.

Effective call to action: How do they act?

Call to action should reflect your marketing and business goals. Call to action serves many purposes. The following are few how you can use call to action.

Subscription actions: Sign up, Subscribe.

Purchase related actions: Add to cart, Buy now, Shopping cart icons.

Informative actions: Read at, learn more, Look inside, Read more, Watch the video.

Promoting trials: free trials encourage users to explore a product or service before purchasing.

Downloading: Similar to purchasing actions, call to action asks visitors to download a product or services are encouraging ownership.

Edit call to action directly into your video:

One of the most effective and simple ways to include call to action in your videos is bake them right in. There are two ways to do this.

Include a screen, often at the end or during the video that indicates what the viewer should do next.
Whenever possible, include an auditory request of the same nature.

Include Annotations:

Annotations are the great way to include call to actions in your video when they are not the part of the video content. Additionally you can also include clickable annotations, which prevents your viewers from skipping to another video if they have just started watching yours.

YouTube Ad Overlays:

This one is bit tricky and the details should probably be left to a post of their own, but it’s definitely worth mentioning that if you have Google AdWords enabled for your YouTube channel, you can add an Ad Overlay to your videos that will link to anywhere on the web, unlike Annotations. The best part is currently no cost for Ad Overlays. You only pay for the views you buy when promoting your video with an AdWords campaign.

In-video graphics and End-Cards:

Graphical overlays can also prompt for specific call to action. You can build in graphics for your videos to encourage subscribing, commenting and sharing. Additionally you can also use the spotlight annotation to make the graphics clickable, once the video is published.

Apart from regular call to action:

Even make your viewers think about your product or features for couple of minutes is also a call to action, call to action can come in different forms. Also call to action can make people to connect with the brand; it can make viewers think how the product is ahead of current competition.

After all, make sure your call to action fit well to your script not just an promotional banner end of your video.

Storytelling for Startups: 10 Tips to learn from great startups

bhuvana — Tue, 20 Aug 2013 12:16:03 +0000

Nowadays, getting anyone to pay attention to our message is harder than getting a teenage off of Social Media; we continue to push creative boundaries to engage people using the newest innovations from games to branded content. While these emerging forums of communications are often based on the latest technologies, the hottest trend in marketing today just might be the ancient art of storytelling.

The challenge for startups is to be a good storytelling. They were good developers, product visionaries and entrepreneurs but they may not have the skills and insight to create compelling stories.

Importance of storytelling:

Do you know why storytelling is most important for the entrepreneurs? Research shows that telling stories actually helps people to understand the information you are sharing.

In a recent study, the London School of Business found that 5-10% of people retain information when you simply share a statistics, and 25-30% will retain it if you include a story with your statistic. But if you simply tell a story, 65-70% will retain the information you shared. That’s powerful! Let’s continue with the experts words.

Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever – Sandy Carter (IBM Marketing Executive)

The audience will remember Story rather than Data
Stories Shapes Information into Meaning
Short and easy to tell and memorable
Stories are emotional GLUE that connects you to your customers
Stories Inspire Action
Stories travel Further
Stories are less likely to be Resist
Stories Reveal what makes your message Unique
Stories Produce Experience
Relevant to your target customers
Illustrates measurable, concrete results
Stories Turn the customers into Heroes

Tips to learn from Startup Founders:

“Marketing is Storytelling. The Story of your product, built into your product. The ad might be part of it; the copy might be part of it. But mostly, your product and your service and your people all are part of the story. Tell it on purpose.” – Seth Godin.

1. Uncover/Reveal your stories:

All the startups have this common question: “Why does our company have to say story to the customer in a social media, in a case study, in a newsletter etc. and why will anyone care?” Everyone has stories. It’s important to tell our stories by drawing on real life examples and telling stories through characters your audience will resonate with, the stories will be the one people wants to hear.

2. Create brand happiness with storytelling:

Brand happiness is created from Trust, Choice and Freedom. I think stories are able to create happiness when they help us to tell brands of trust, brands of choice and brands of freedom. If we want customers to tell happiness stories with our brands as actors in the story, we have to focus on getting brands stories to overlap around trust, choice and freedom. That’s not to say people won’t be moved to buy brands without these stories but it’s likely they will move quickly to other brands. Creating happiness allows you to create fans and generate long-term relationship.

3. Build brand fans with storytelling:

All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference between fans and customers is behavioral. Fans are the type of customer that feels they are brand stakeholders. Fans go out of their way to buy and use a brand. They talk about the brand for you, harnessing the power of story through word of mouth. They position your brand better than you will. To your other customers they are the authentic voice of the brand, more so than you.

4. Be honest:

Whether you are telling the story of your brand or telling a story about your industry, it is extremely important to tell the truth. If you aren’t truthful, people will know. And once one person knows, Everyone will know. The last thing you want it to be known as dishonest.

5. Get your company values across:

What is your brand and company about? Do you pride yourself on excellent customer service? Are you innovative, quirky, fun or just really believe that your products or services are great? Define what makes your company great, work out how you are least like the competition and tell that story.

6. Attract kids and teenager’s with stories:

Attracting kids and teenagers is the important weapon to keep your brand in market as successful. Attract them by using colorfulness, make fun and use different cuties and animal characters. Because our mom’s always prefer the brand that attracts their kids.

7. Tell a unique message with stories:

If your story doesn’t divulge something personal or unfamiliar about your brand or business, your story could end up being boring. People don’t spend time with boring stories – they move on to something that is compelling and engaging. Don’t let your brand story get skipped over.

8. Make customers to feel themselves as a Hero:

As a marketer, you need to be the mentor and turn your customers into hero. Let the customer feel as a hero about your brand. Because hero’s never let your story down.

9. Push people wanting more:

Your stories need to give people a reason to come back. If you provide a service, you don’t want to give away all your tricks before a potential client is engaged, but equally you need to give enough to hook them. Meaningful, consistent content across multiple channels, will give people a reason to return back again and again.

10. Keep the customers interest in mind:

Think about what is interesting to your audience as consumers and work that storyline. What interests you as an insider may not match up with what consumers are interested in, and that’s okay. But who is the story for? Tell the story for your audience, and always keep their interests in mind throughout the creative process.

Now it’s time to start ask yourself three questions as per Seth Godin Words:
1. “What’s your story?”
2. “Will the people who need to hear this story believe it?”
3. “Is it True”

”Got it figured? Now, go tell a story. If it doesn’t resonate, tell a different one. When you find a story that works, live that story, make it true, authentic and subject to scrutiny. All marketers are storytellers, only the losers are liars.”

10 Twitter Vine Marketing Tips for every startups

sangeerani — Tue, 07 May 2013 10:59:55 +0000

How to Maximize Marketing With Twitter’s Newest Addition.

Inherently, startup companies face certain challenges that branded, well-funded companies simply don’t. Most startups have limited capital, which can negatively impact every facet of a startup company’s business, including marketing. Compounding this issue is the fact that most startup companies have a very small marketing base to begin with.

Startups find themselves in a classic chicken and egg scenario. On one hand, with limited capital, startup companies aren’t able to invest enough money into marketing, and their promotional efforts end up suffering. On the other hand, if a company’s promotional efforts aren’t strong enough, then their revenue streams will dry up. Obviously, the key to success for startup companies hinges on being able to target an audience with effective campaigns that can be created inexpensively.

There’s a new, exciting way that startup companies can find and build an audience without spending a lot of money. Enter Twitter Vine, stage left.

As a quick introduction, Vine is Twitter’s video-sharing application which allows users to create short video clips that can be embedded into their Tweets. Just as Tweets are limited in size, Vine video clips are limited in duration, and cannot exceed 6 seconds. Similar to animated GIFs, Twitter Vines are posted as an endless loop. Due to the brief duration of Vine clips, companies have to find creative and effective ways to relay their messages quickly and with visual flair.

The good news is that Twitter Vine marketing is accessible to all, making it perfect for startup companies. The creative uses of Twitter Vine promotion are limited only by a company’s imagination, not by its lack of financial resources.

Here are 10 tips that startup companies can use to gain popularity with Vine:

Use Twitter Vine marketing to show off your finished product line.
Use Twitter Vine to tease your audience with quick glimpses of your unfinished product line.
Twitter Vine clips can also incorporate audio, so use sound to your advantage. You can create Vines that asks questions, and opens the door for comments. Use sound to interact with your target audience.
Twitter Vine isn’t just a tool for effectively showcasing your products. Use Twitter Vine to showcase your company’s services as well.
Do you already have satisfied customers? Consider creating Twitter Vines that can serve as “live” testimonials from all those happy, shiny people.
Does your company use coupons, or have any seasonal offers to promote? Use Twitter Vine to show them off. Twitter Vine promotion for startups is a perfect way to get your customers to act before that coupon or special offer expires.
One of the most effective ways to reach an audience is to relate to them. Use Twitter Vine to show off the faces of your employees. Watching a 6-second clip of your assistant is a lot more exciting than having to read another boring ‘About Us’ web page.
While Twitter Vine marketing is great for connecting with your target customers, it’s equally adept at connecting with media distribution outlets. Expand your reach by creating Twitter Vine clips that are tailored to members of the press.
Twitter Vine promotion is perfect for social media distribution. Use the viral nature of the internet and distribute your Twitter Vine to bloggers that can subsequently spread it to others.
Create a “create your own” Vine contest. Ask your current customers to create a Vine that promotes your startup company’s products or services. Select the winning Vine clip and showcase it on your Twitter feed.

Twitter Vine promotion for startups is one of the best ways to gain popularity, no matter how limited your resources might be.

How has your startup company used Twitter Vine to find an audience?

Animated Demo Videos Are the Biggest Marketing Tool Of 2013

sangeerani — Thu, 31 Jan 2013 11:50:30 +0000

Trying to explain to someone what your business does is difficult. It depends on the medium of communication you use. You could talk face-to-face, send a written description or explain with the help of visuals. As they say, pictures speak a thousand words. By that measure, moving images should speak at least tenfold that amount. This is one of the reasons why animated demo videos have become an important marketing tool.

In fact, videos speak far more than 10,000 words. According to Dr. James McQuivey at Forrester Research, a video is worth 1.8 million words. If you wrote web content for a year, you would be lucky to write half that much! Hence, it comes as no surprise that businesses are using animated marketing videos for promotion.

However, for those that haven’t, 2013 would be the perfect time to start. Though there are a number of reasons for that, one telling statistic takes the cake: you are over 50 times more likely to appear on the first page of Google search if you use animated demo videos on your website.

That should be reason enough for you. To make the deal sweeter for you, here are some great reasons why an animated explainer video for your business could be the biggest marketing tool in 2013.

Add Videos, Increase Sales

The conversion rate for an average business has increased by 51% due to the simple fact that they added a video to their website. Now, you can easily get 50% to 85% of the people who watch your animated marketing video to make a purchase from your website. Just make sure the content is engaging enough!

Videos Convince People to Buy

You might have a hard time believing that a simple video could convince a person to purchase something from a website. Apparently, this is very much the case. Around 90% of all people who make online purchases are convinced to do so after watching a video about it!

People Love Watching Videos

Put yourself in your customer’s shoes for a moment. You visit a business’ website and there is a lengthy text description of what they do and a complete history. Compare that to another website where a 2-minute video is embedded on the homepage. Most people would opt for watching the video than reading through the text. Over 45% of internet users watch at least one video every month, which comes out to just over 100 million! This does make an animated explainer video a must for your website.

Marketing Your Business across Platforms

You can use videos to promote your business across multiple platforms. You can have the videos customized for desktop users, whose attention span is limited to 2 minutes. You only get 10 seconds to grab their attention or else they click away. On the other hand, people using mobile devices show more patience and can be targeted with videos of up to 5 minutes.

These are some of the reasons why animated demo videos are the biggest marketing tool of 2013. As you can see, a 2-minute video is all it takes to convince a person that your business is worth buying from!