Screen recording videos has gained a lot of popularity. It’s not difficult to understand why — screen recording videos are easy to create, it’s much cheaper to produce a video than compared to other video creation tools, and there are a lot of screen recording tools available online. Speaking of which, there is one tool that has become almost synonymous with screen recording, and that is Loom.

Loom has taken the world by storm by gaining more than 7 million users worldwide. From marketers to developers everyone has realized the power of creating screen recording videos for daily communication. Loom has also positioned itself well in the market. The product is easy to use, the pricing is to the point, and the website looks very welcoming.

However, there are a few grey areas that is important to be aware of. In this blog, we will be covering a few concerns about using Loom, and how you can get over them by using a better alternative. If you’re using Loom already, then this blog will have a lot of takeaways for you. If you’re one of those people who are starting out with screen recording or at the evaluation stage, then this blog will be a great resource for you too.

In this blog, we will be comparing Vmaker with Loom. This will be a thorough analysis starting from the free plan to the paid plans.

What is Vmaker

Vmaker is a free screen recording tool that allows you to record screen and video for unlimited duration. Vmaker has coined the term “Video chat, without a chat,” which means you can use screen recordings to chat with people, but in an asynchronous way. This keeps the conversation more thoughtful, and less stressful.

Vmaker is a product of Animaker Inc., one of the fastest growing creative companies in the video making and animation industry. Animaker has more than 10 million users worldwide, and with Vmaker, they are optimistic on stretching their reach further.

Coming to the crux of this blog, here’s how the Vmaker is a better alternative to Loom.

Free plan comparison: Vmaker vs Loom

Loom offers a free plan for users. It’s great for those who want to test drive the tool, and then take the decision. However, there are a lot of limitations to it which automatically pushes a user to upgrade to a paid plan. Vmaker, on the other hand has done a great job in designing the free plans. There are no hidden charges or caveats, and no pressure on a user to upgrade to a paid plan. They can continue to use it because most of the premium features are available for the free version too.

Let’s look at the following table to see how Vmaker’s free plan is better than Loom –

Summary

The free plan offered by Vmaker has the right set of features to encourage users to create screen recording videos even when they’re in the free plan. Normally, the DND mode and video editing features are available only for the paid plans. By offering these features in the free plan, Vmaker is miles ahead of Loom.

Alright, so that was the free plan comparison. Let’s check how Vmaker and Loom fare in the paid plan comparison. In the following section, we have compared the pricing along with the features offered in the paid plan.

Paid plan comparison: Vmaker vs Loom

Summary
That was the comparison of the starter plan of Vmaker and Business plan of Loom. By paying a dollar less, you get features that are interesting and can make your videos more sharp.

Now, let’s compare the highest plan of Vmaker, and the business plan of Loom

Summary

The Teams plan of Vmaker which is the highest plan, cost $2 extra as compared to Loom. However, features like recording scheduler, unlimited creators and workspaces, justify the premium amount. This plan will do great justice to teams that collaborate together to work on different projects. Talking about Loom’s business plan, it falls short from becoming an effective tool for team collaboration

Verdict

The verdict is clear. The comparisons are right in front of you. Vmaker offers a better bang for the buck. It has the right set of features, and its friendly pricing has a lot to offer for anyone who is willing to make screen recording videos. The free plan is probably the best in the market, and it is the biggest head turner for Vmaker. The Starter and the Teams plan, has advanced features which will appeal to those users who have been making screen recording videos for some time now. It’s about time that these users migrate to Vmaker for a better experience, access to more thoughtful features, and higher return on investment.

Here, its also important to emphasize – Active advertisers refers to the customers those who regularly buy ads through the company. Majority of them are small and medium-sized business owners.

Facebook’s chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg acknowledged advertisers in a Facebook Business Post as follows:

This is a moment to celebrate all of the incredible entrepreneurs like you who are creating value for their communities.

• Courtney, a mom in North Carolina who started The Produce Box, a company delivering fresh food that now provides a market for more than 40 farmers across the state.
• Shubhra and Vivek, married Indian entrepreneurs who sold their house to raise the money to start Chumbak, an accessories company that now employs more than 150 people.
• Thiago, a Brazilian man in the Amazon who turned his passion for making chocolate into Brigadore Brigadeiros Gourmet, a chain of stores and a national brand.
• KaYoung, a young woman in South Korea who used her law school tuition money to launch HotelNow, a service for finding last-minute hotel rooms, which is now expanding across Asia.

And there are more than 2 million other inspiring stories of people working to grow their businesses. You’re creating jobs, sharing new ideas and inspiring all of us to dream big.

To support the customers better, Facebook also launched a mobile app for advertisers to use to manage their campaigns. The app, called Facebook Ads Manager, is initially available on iOS, and allows its users to create and edit ads, track spending, view ad results, receive ad-related notifications, and more.

The campaign is based around a short film, ‘Welcome to Airbnb’, and this video campaign sets out to explain what Airbnb does, exactly, in the most charming way possible.

Now see their behind the scenes peek at the making of “Welcome to Airbnb” video. Hope you enjoy the ride.

To produce this video, they spent five weeks 30 people building an 85-square-meter train set, with more than 2,400 craftsmen-hours spent creating the landscape. Also the work used 20 square meters of plywood, 12 liters of glue and more than 160 sheets of polyboard.

“The whole idea behind is to portray the world as a smaller place. It includes places from Australia, and from other parts of the world,” an Airbnb person said.

Posterini provides solutions to all visual asset challenges like online event advertisement, inviting people for celebrations, Crafting a magazine covers, creating amazing movie posters for films, educational or school project works within some minutes.

It’s an all in one tool for visual marketing needs, and has templates, typography, images, shapes, visual effects, montage capabilities and full flexibility & control, mainly easy to use. Which is also helpful in accelerate public marketing assets and sharing creations around the world.

Ideami also spoken at prestigious institutions including Stanford University in California, the United Nations FAO headquarters, the faculty of architecture at the university of Rome, Canary Wharf financial centre in London and at other numerous symposiums and events around the world.

His expertise brings together fields as diverse as Entrepreneurship, Software Engineering, Teaching, Photography, Film-making, Music, Publishing, Designing, Acting, Public speaking, Marketing, Drawing and Painting.

Apart from Posterini and Ideami studios, he also involved in other creative ventures such as:

Springkite Creativity Workshop: springkite.com
Incredivid Video Production: incredivid.com
Volandino Comical Series: volandino.com

Javier’s creations have been exhibited in many galleries and festivals around the planet. And he has received numerous awards across many of the above mentioned field. Ideami presents a quick story of Posterini’s birth and more information about the tool in the above video. Watch and get laugh with his funny intro of a comical series website called Volandino.

Flipsters in a blue costume marched along the streets and gifted those lucky customers, products from their Flipkart wishlist.
Flipkart’s team was not sure about their customer’s reaction to this idea. But now you could see that awesome moment in the above video.

Flipkart customers experienced a true blue Christmas!!!

There are great entrepreneurs out there who have gone through enough to reach a stage of impacting global economy. It’s a life time opportunity for startups to listen to every one of them. Now, you are going to listen to one such Mentor and a Serial Entrepreneur from Chennai, Aspire Swaminathan, the Founder and CEO of Aspire Ventures who has been helping startup companies to create world class businesses through his startup2scalup initiative.

In an exclusive interview to thestartupvideos.com, Swaminathan shared his views and insights on Startups, Entrepreneurship and Chennai as the next favourable destination for budding companies.

Highlights from the Interview

• Swaminathan uses his immense business experiences to mentor budding entrepreneurs and predominantly focuses on startup entrepreneurship.
• A special initiative for startups called startup2scaleup founded by Swaminathan shapes up budding entrepreneurs with great business ideas. In simple words, channelizing from the very early stage of a great idea to making it a grand reality.
• Popularly known as Aspire Swaminathan, he is now mentoring around 20 startups from chennai and a few of them have raised over $30M in the last two years.
• How do you know that your idea is great or not? You can arrive at a conclusion by sharing your idea with others and talking about it to more people, says Swaminathan.
• Your idea is just an idea until you have the right team to execute it which he calls as Mastermind Alliance.
• “He says that it doesn’t stop if you just solve a problem of your customer. To build up a great business empire, your customer should perceive that you solve a problem, must be willing to pay for it and more importantly you must have a huge number of such people.”
• Swaminathan has a good news for Chennai Startupreneurs.The business climate in Chennai is very healthy and the city is heading towards becoming an innovation hub where we will be developing products from here for the Global community. The city is all set to be the next startup capital of the world.

Please add your comments on the post. if you have a specific question, please do share it with us on comments and we’ll ensure that your questions are answered in upcoming releases.

]]> https://thestartupvideos.com/?feed=rss2&p=1682 0 https://thestartupvideos.com/?p=1506 https://thestartupvideos.com/?p=1506#comments Sat, 03 May 2014 14:55:24 +0000 anandarajan http://thestartupvideos.com/?p=1506

How will you evaluate a company’s value? Especially an organization, which you have kick-started a month, back. Start-up valuation is an art which you need to perform if you are expecting money from investors. This strategy helps to take your business to the next level. It is no rocket science. Adopting some simple steps helps you to easily assess the value of your start-up.

Why start-up valuation is so important?

As an entrepreneur giving significance to start-up valuation will help you to determine how much of your company‘s shares you would be giving to the investors in exchange for their capital. The valuation factors depend on the seed capital or the initial investment you get. In the starting stages, your company’s value would be near zero; however the investment has to be a lot more than that.

Before going ahead, a sneak-peak into some of the glossaries & formulas as it will help you to understand things in a much better manner.   

Pre-Money = the value of your start-up (company) as of now

Post-Money = the value of your start-up (company) once your investors put their money in

Multiple=
Enterprise value
Earnings or users

 

Cash on Cash Multiple=
The multiple of money that is returned back to an investor on exit
Amount they put in throughout the company’s life time

 

1. Pre-money valuation

Take for instance if you are seeking a seed investment of $100,000 by giving 10% of your company’s shares, then your start-up’s pre-money valuation would be $1 million. This does not signify that you are at present worth $1 million. In early stages, the valuation does not display your company’s true value it is all about how much the investor will get by investing in your company. For convenience, let us assume a 10x multiple for cash on cash return is what each investor expect from an early stage venture deal.

2. Decide on your investment

If you plan to seek a seed capital of $100,000 to run your business for the next 18 months, your investors will not have reasons to negotiate on this number, as you will clearly indicate that this the minimum investment you need to run the business. You will not be able to perform, if you are not getting the required amount, and your investors do not want that to happen. Hence let’s assume $100,000 as the amount set for investment.

3. Giving your company equity

Now you need to work out how much percentage of company shares you plan to give to the investors. If you are seeking $100,000 then it is relatively a small amount, based on your evaluation, you would be possibly offering 5-20%. If you intend to get a huge seed capital, then offering 30% of the company would be a reasonable one. Giving more than 30% of, company shares will leave you with only less equity for the investors, when you plan to go for the next round of investment. Higher the investment, the more you need to give your company’s shares.

When $100,000 is set as the seed investment, the initial equities would be 5% to 20%. This places pre-money valuation around $0.5 to $2 million, if you intend to give 5% to 20% of your company’s shares respectively.

4. Factors determining the range

The following 2 parameters decide the equity range.

• The equity range is based on the investors assessing companies, similar to yours.
• How smart you would be able to influence your investors.

Others factors that determines valuation

5. Traction

Traction is a significant factor that decides your start-up valuation. Having a good number of users serves as a tangible proof for your investors. Getting as much as 100,000 users, in a short span of 6 to 8 months of your start-up launch, helps you get an effortless investment of up to $1 million. The quicker you grow, the worthier you are.

6. Reputation

Entrepreneur having reputation are capable of having a good influence over the investors. These individuals without any traction or any prior success are able to receive investments. Two instances help you to understand the scenario in a better way. Instagram founder, Kevin Systrom was able to mobilize 500k in a seed funding for his prototype known as Brnb, during that time. The only experience Kevin had was a 2 year stint with Google as employee, and not any other previous entrepreneurial success. The same goes with Ben Silbermann, Pinterest founder. In these 2 entrepreneur cases, their individual VCs said that they pursued their instincts.

7. Revenues

Revenue is another factor that helps the investors to value your start-up. A customer start-up valuation decreases, if it generates revenue. This is because when you charge your customer, your growth rate slows down. Slow growth signifies less revenue in the longer run, hence low valuation.

8. Distribution channels

Although your product may be in the initial stages, you may have a distribution channel already. For instance you may have sold some floor mats in a locality where almost each resident would be an employee of a VC firm. Likewise you may have run a facebook page for dog photos and may have likes, in millions. Now your face book page can serve as a distribution channel for your pet care business.

Investor’s viewpoint

It is vital to comprehend what the investors will be thinking, when you put your business across the table.

9. Selling factor

The first factor, your investor will consider is exit, how much your start-up will sell for many years down the line. Since IPOs are very uncommon, it is difficult to forecast which company will perform. To be on a positive note, let’s say your start-up will do business for $1 billion.

The next step the investors will consider is how much investment is required for a startup to grow to a stage, when somebody can purchase it for $1billion. In the case of Instagram, the founder received 56 million as funding. This will assist you to know how much amount the investors will get in the end. $ 1billion- 56 million =$940 million. This is the value that instagram produced. If there is any debts and operational costs involved that will also be taken into account and deducted. Hence on the day Facebook bought Instragram, people who were involved in it together made $940 million.

10. Option pool

Option pool is stocks that are kept aside for your future workers. Option pool serves as sufficient motive to pull talent. In general, you can set your option pool somewhere in between 10% to 20%. The larger the option pool, the lesser will be your start-up valuation. Since option pool is your future employees’ value, something which you do not possess yet. The option pool’s value is subtracted from your start-up valuation.

This is how it is calculated. Let us assume $4m as your pre-money valuation and $1m is your new funding. So you now have $5m as post money valuation. Your VC in his “term sheet”, will say that he desires a completely diluted 15% option pool from your pre-valuation money. This indicates that you need to take off 15% from $5million (post money valuation), and that comes to $750,000. This amount should be subtracted from your pre-money valuation i.e., $4m-$750000 =$3.25 million. Hence $3.25 million would be your start-up’s true valuation.

Summarize

• Know the amount of your seed investment
• How much equity to be given to the investors
• Have a strong Traction
• Building a good Reputation
• Have a distribution channel
• Understanding your investor’s perception
• Know your Option pool

The above mentioned Startup valuation steps help you to efficiently steer your business and take it to the next progressive stag.

]]> https://thestartupvideos.com/?feed=rss2&p=1506 0 https://thestartupvideos.com/?p=1462 https://thestartupvideos.com/?p=1462#comments Mon, 31 Mar 2014 11:35:20 +0000 bhuvana http://thestartupvideos.com/?p=1462

      Nowadays, presenting effectively is a big challenge, because of “always online” culture. It is no shock that video is taking over the world! Whether you may be the keynote at an event, doing academic presentation, pitching to potential business partners or trying to virtually present your company’s core values then video will be the option to add extra values to your presentation.

Why video presentation?

      Video puts your audience aside from the everyday’s usual PowerPoint. With a video presentation, you can enrich your message and truly capture attention of your viewers and make your story memorable.

      Also being a face of your company on video is a great way of connecting with customers and giving an insight as to the personality and nature of your business. The following are some notable points on why to go for a video presentation:

• Captures audience attention.
• Builds credibility.
• Produces simplified messages.
• Determines your target audience.
• Increase website conversion rates.
• Improves website SEO.
• Highly sharable.
• Startup budget friendly.

Tips for using video:

      Define well your main objective before producing the video and dont go for video live for example. Some people tend to create the video, even without any thoughts on the script/concept, voiceover, video duration, and all. It is fine necessary to ask yourself like the following questions to prepare a perfect video for your presentation.

      Why do I need video for presentation? What do I want to achieve with it?

      Why should audience be interested? How will it be presented to my viewers?

      Do they already know about my topic? What is their level of knowledge or skill on my subject matter?

      What style or language can I use to explain the topic? Where do I need to put the videos?

      Tips before creating the video, for those who follow the major online trends,

• Be clear with your video requirement
• Nail the script
• Speak about the pain & your solution
• Don’t over focus on facts
• Keep it short
• Pick right production house

The following are some simple tips to have a good video presentation:

1. Start with a simple beginning:

      Start the video simple and exciting to engage your audience. Provide an outline that sets the pace. Explain the purpose of the video in one sentence to establish a strong and positive image on your business.

2. Be enthusiastic:

      Enthusiasm beats all of them and its absolutely contagious. So each of your audience will pick-up on your enthusiasm and receive your core message with full energy. This then discovers unexpected bonus for your business.

3. Explain your content with your audience in mind:

      Know your audience well enough to understand what is going to hold their attention best. Always remember that you are presenting video for your target audience, not for you. So without confusing them put your points, what they wants exactly.

4. Stay focused on the video message:

      In a way of presenting, bring your business core message to the listeners that actually make them to understand your product or service and the benefits it provides.

5. Test your video before presenting:

      Make sure your audiovisual equipments are working properly. Also, make sure the video set to the correct beginning point with the appropriate volume and with captions turned on.

6. Generate better discussions and engage attendees:

      With a video, raise questions in viewers mind or encourage them to comment and let them to have a discussion. Before that think/prepare for the questions that might be asked and provide clear answers to each. Engage your audience by telling stories, playing music in video and arrange for their feedback.

7. Have conversation:

      Include information’s and visuals that keep your audience engaged and have a conversation with them to immediately spark their interest. The conversation shared with the viewers will be the fuel that drives the advertising.

8. Create a learning experience to the viewers:

      By telling your business story make them feel “we learn as children” and with your call to action drive them to your website to learn all about your awesome feature.

9. Make audience to keep your presented resource in their memory:

      Video provides break and leaves the viewers to get impress. With purposeful video presentation capture your audience attention and ensure that they retain the information about your business.

10. Conclude with a strong ending:

      A video is a powerful tool to present your startup business stories. People remember what they have seen last. So make an ending with call-to-action statement that reinforces the objectives of the presentation.

]]> https://thestartupvideos.com/?feed=rss2&p=1462 0 https://thestartupvideos.com/?p=1432 https://thestartupvideos.com/?p=1432#comments Mon, 03 Mar 2014 09:04:25 +0000 bhuvana http://thestartupvideos.com/?p=1432

      When VCs are hunting for the next Google, Facebook, or Twitter, some entrepreneurs create lengthy PowerPoint’s that leaving investors bored and make them feel their pitches unrealistic.

      Your pitch deck is a great snapshot of your company story, so you need to prepare your company’s financial or business model compelling and eye catchy to get the deal done.

      Silly question it may sound, but do you think that an investor would benefit from seeing a visual presentation of your business model? Or is “visually less” and keeping to a text based investment proposal, more?

      Out of ten, six VCs tell that they are bored to read text; they skipped text and missed some potential startups. In reverse case startups with 2 minute, explainer video has a great chance of winning VCs mind.

‘No’ to Text’s: (Explainer videos have the Power)

      You’ve finished developing your product or service and you’ve ready to dive into your business venture.

      Then ask yourself,

      Why would VCs listen to your pitch?

      How do you set yourself apart?

      How to make investors to sit up and take notice?

      Because, every VCs Inbox is overflowing with pitches and investors see hundreds of companies, entrepreneurs, and products everyday.

      There is always heavy competition. If your presentation with boring text and is not attractive, then? Even a strong business model will find itself pushing at a closed door.

      We may all feel that hearing someone’s talk is more personal experience rather than reading a bunch of text.

      We cannot ignore the real fact that there are many VCs out there who aren’t interested in reading, instead they would like to watch. VCs hate anything that puts them to sleep, and texts often do.

      Investors are more apt to remember your pitch if you give them the basis in a way that they can relate. “Tell them a story.”

      “You should always have a fully refined, bulletproof story.”

      Having an effective pitch is more important than ever, as venture capital remains relatively scarce and within the first 30 seconds they will decide whether to continue listening or turn to Twitter and ignore you.

      Then even a strong business model, justified with hard textual data will find itself pushing at a closed door.

      Video presentation of your business is something of real value, makes tangible impact and that’s something different investors don’t see everyday.

A Sure-Fire way: Animated Explainer Videos

      Investors file the most business plans in their trash folder, when they receiving that as lengthy and boring. Creating your points as visual as possible can be a sure-fire way of beginning a path that will lead you to venture capital firms.

      Imagine this situation. You spent hours for preparing a well-polished slide deck, which covers even a minor detail of your business. The moment when you start launch your presentation in front of VCs, you hear they saying,

      “Jack, I have to catch a flight. Can you tell me what you’ve in 2 minutes?” The way you handle this question will decides your success. How do you handle this situation?

      Win this situation with a 2 minute explainer video. Investors like teams that have a product ready to show, start out with a demo, and get straight into who it is for.

      Entertaining explainer videos are less time consuming, less eye straining, easier to understand and gives astonishing life to your product.

      Animated Explainer videos,

• Gains the viewer’s interest
• Simplifies complex business ideas
• Offers solution for the problems
• Memorable
• Triggers conversion rates
• Increases popularity
• Budget friendly

Statistically a well-scripted explainer video is more conveying, entertaining, funny, and most importantly informative and engaging way that text would never be able to do.

In the context of raising business funding from investors, the pitch via video saves your time and money without substantially reducing the positive impact that can be experienced during a well-executed ‘in person’ investor pitch.

A promotional video is very effective, especially when you are trying to raise investment for a particular product that requires a visual presentation of it and is hard to describe in the written medium.

Presenting video pitch is also assures a potential investor of your credibility by visually demonstrating your individual character and creativeness behind your business proposal.

]]> https://thestartupvideos.com/?feed=rss2&p=1432 0 https://thestartupvideos.com/?p=1130 https://thestartupvideos.com/?p=1130#comments Wed, 25 Sep 2013 10:05:36 +0000 bhuvana http://thestartupvideos.com/?p=1130

      YouTube’s rise in popularity has taken a front seat in social media marketing news and so explainer video has an important place in overall content marketing strategy. These days’ things happen fast. The internet brought about a mentality of instant access, instant information and instant gratification.

      It’s so easy for viewers to go another video or search for a service or information, making strong call-to-action in your video is important for helping your viewer to know what action you want them to take as a result of watching your video. Because we know video marketing efforts generally aim to reach the golden moment of conversion.

Why call to action is highly needed for an explainer video?

• Marketing research has suggested that good call to action can make a hundred-fold difference, increasing engagement activity, double click-through rates and increase in subscriptions.
• A viewer who makes it to the end of your explainer video is a marketer’s dream. At the end of your explainer video you already engaged them, having piqued their interest with the content you have created and also you can insight into what goods or services they are interested in.
• Call to action makes the perfect opportunity for conversion, turns the viewers into customers and conversion is also another dream of marketing professional’s.
• Call to action keep audiences engaged, which is especially critical in an environment that promotes attention deficits.
• Calls to actions are images or prompts that ask visitors to take a further action like adding an item to a cart, visiting a company website, making a donation, subscribing, or learning about a product.
• Instead of visiting Wikipedia, call to action buttons keep visitors clicking on your content not clicking off to other destinations.

Different types of call to action we can adopt:

Some general and important actions to direct viewers:

Subscribe: Used to help the viewers to subscribe to your channel.

Watch more videos: Helps your videos show up in more places across the site.

Like/Share or add to your favorites: Ask question or answer to encourage viewers for comments, reply, increasing views.

Effective call to action: How do they act?

      Call to action should reflect your marketing and business goals. Call to action serves many purposes. The following are few how you can use call to action.

Subscription actions: Sign up, Subscribe.

Purchase related actions: Add to cart, Buy now, Shopping cart icons.

Informative actions: Read at, learn more, Look inside, Read more, Watch the video.

Promoting trials: free trials encourage users to explore a product or service before purchasing.

Downloading: Similar to purchasing actions, call to action asks visitors to download a product or services are encouraging ownership.

Edit call to action directly into your video:

      One of the most effective and simple ways to include call to action in your videos is bake them right in. There are two ways to do this.

• Include a screen, often at the end or during the video that indicates what the viewer should do next.
• Whenever possible, include an auditory request of the same nature.

Include Annotations:

      Annotations are the great way to include call to actions in your video when they are not the part of the video content. Additionally you can also include clickable annotations, which prevents your viewers from skipping to another video if they have just started watching yours.

YouTube Ad Overlays:

      This one is bit tricky and the details should probably be left to a post of their own, but it’s definitely worth mentioning that if you have Google AdWords enabled for your YouTube channel, you can add an Ad Overlay to your videos that will link to anywhere on the web, unlike Annotations. The best part is currently no cost for Ad Overlays. You only pay for the views you buy when promoting your video with an AdWords campaign.

In-video graphics and End-Cards:

      Graphical overlays can also prompt for specific call to action. You can build in graphics for your videos to encourage subscribing, commenting and sharing. Additionally you can also use the spotlight annotation to make the graphics clickable, once the video is published.

Apart from regular call to action:

      Even make your viewers think about your product or features for couple of minutes is also a call to action, call to action can come in different forms. Also call to action can make people to connect with the brand; it can make viewers think how the product is ahead of current competition.

      After all, make sure your call to action fit well to your script not just an promotional banner end of your video.

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