Won’t that be awesome? Everyone of us, as kids would have sat listening to the amazing stories filled with magic with our jaws dropping in excitement. An ecstatic world of elves, fairies, wizards and unicorns. That seemed a better world then and even, now. True, even this very second, our heart yearns for those childhood fantasies to happen in real life. We can hear you lament, sitting amidst a whole crap of machines and technology, “How can this be called a reality?” Yes. Its an undeniable fact that technology has become an indispensable factor of the world today. Sometimes, it seems like it has taken away the real world from us. What about ploughing Technology to bring back that magic we had always wished for. The real smartness is to discriminate between the real and the digital world. Thereby, reap that mindblogging experience by spawning images that can be seamlessly placed in the real world. Imagine if you could use technology to create a portal that is so live like a dream come true.

The darling of the silicon valley

This is exactly the idea of MagicLeap, the new darling of the silicon valley. A company whose basic idea is to shape and forge computing work for the people. They arrived at this idea, based on 2 intentions. First one being, people should not be compelled to choose between technology and the real world. And the second, the future of computing should be derived naturally.

Fed by the Tech Titan

May be the people who lie behind its technology sophistication be the reason for this curiosity to spread across the globe to know more and more about Magicleap. Or, It might be the involvement of Google, the tech titan that has created this hype on purpose. Yes, Google has just thrown its weight by funding a ransom of $542 million for this startup that is shrouded in mystery. So, no chance of dismissing MagicLeap as just a mirage. It is real and is heading on its way to glory.

InformationLESS Marketing

MagicLeap, the secretive startup has yet to publicly describe its technology, and we heard that they have also declined an interview request. The patent and the trademark filings had gained major attention and had spread like forest fire.The best hint so far, is that it is working on a lightweight wearable technology leaves us clueless on the exact offering.

The first step of any inquisitive audience is to check out the company’s website.The website unveils with a cute video of an elephant calf flying from cupped hands. Next, a page opens where a whale is floating over a beach leaving people in a sheer confusion. Till date we are drowning in speculation about Magic Leap and all we have in front of us is an eye-popping video of what the company hopes to achieve with its technology. Thus, gaining its fame from the lesser fumes. Perhaps, after the success of this technology, startups may adapt a new marketing strategy, the one we call as, the MagicLeap’s “InformationLESS Marketing” rather than information marketing or content marketing).
Storytellers, rocket scientists, artificial intelligence gurus, software ninjas, computing hobbits or movie freaks? Who the heck are they? Is the question that pops on everyone’s head. With the suspicion growing day-by-day, we have attempted to crack the code and deciphered it for you.

A peek behind the curtain

Now, its show time. We present you an exclusive opportunity to peek behind the curtains of MagicLeap.
Their secretive product is Dynamic Digitized Lightfield Signal which is in simple words, a product that functions naturally as humans and hence magical. A lightweight head mounted augmented reality glasses that can create virtual objects that seem to exist in the world around you. A world that can bring back the magic in your life. The same magic that you had craved for as a child.

Cinematic Reality

MagicLeap is building a world-class team of expert developers, application wizards and game developers who are inspired to make cool stuff. Magic Leap is combining the inherent visual ability and mobile computing. Their product is natural, human-friendly and enables its user to generate images indistinguishable from real objects, by superimposing virtual 3D objects on real objects which they call as Cinematic Reality.

With all that valuable information paving way for you to gain insight on MagicLeap, we wrap this article just for now. MagicLeap is expected to launch their technology, as early as this year. If we have missed out some valuable points, do append them in the comments section. Stay tuned and check us back often to know more of the mystery startup MagicLeap.

      Gamification – the term may be new but gaming tactics used in the businesses are not new. It is about taking the essence of games, and applying into real world, non-game situations.

      Today to engage users, game elements and game design techniques are start used in non-game contexts and thats how the unofficial term “gamification” arrived officially as a secret weapon for many successful startups.

Beyond entertainment to business performance:

      Most of the business people just hear “game” when they hear the word “gamification” and misinterpret it and consider that as a distraction or unproductive workforce environment. Which results many companies are not using gamification at all or failing with improper gamification designing.

      Many people think that gamification is just another must-have concept, but it is only effective if it is thought out from implementation to reward. The following are few gamification techniques or steps to be followed that works well for startups.

1. Identify the distractions:

      Before applying gamification, first figure out what you are trying to solve, yet many startups fail to fix their goal when approaching gamification. Spot the area where you need to grab the people attention, and then work for gamification to keep one of the most expected and common goal is solving the problems such as “poor sales.”

2. Focus on the players:

      First determine on whom you need to apply gamification. There may be two-end possibility for businesses, one is on employee and the next one is on consumers or users.

3. Small and quick rewards are great:

      Quick and small rewards are most effective at driving consumer behavior. Consider you are an online store looking for frequent purchase from your consumer, your regular giveaways of low-price items are more effective than one huge discount given only once per year.

      Your small rewards will stay a long in consumer mind every time, because you make them to feel good that someone is always winning your prize.

4. Make your audience learn with gamification:

      Think you’ve a new online app to promote, introduce your app for 30-day trial along with some daily tips. This gamification provides a chance of knowing new app and leaves us to learn some features through the tips. Which make those potential clients to get benefit out of learning.

5. Use gamification in social medias:

      In today’s online world, the power of social channels shifts the audience focus towards gamification, rather than simply offering a discount or seasonal price coupons. Players of gamification can always recommended to share their each activity in social channels. So the gamification engine will track the progress and guide the players toward the end goal.

6. Create a group beyond games:

      Its always really excited feel for users while seeing the winners of the game. So celebrate your users win, their style, and prize through gamification and create a comment loop or community to question or answer with fun. Which makes you community more stronger and engages than ever.

7. Set complex and longer-form games:

      When you want to increase the purchase frequently, make the user to keep playing the games. Such games need to be difficult and longer that should require skill and more practice. Where they can also see ongoing reward/incentive already and which drive repeat purchase.

8. Play to increase brand interaction:

      Gamification is fairly new and not like “Buy Two, Get One Free” offer, you can move people from free for repeat purchase to creating a system of earning things. This builds a base of long association between your brand and users.

9. Set your spending limit:

      Also gamification solutions generally require a payment, so first check the price and ensure that it is within your budget. If you are worried about the resource then implement only on few customers or on stage wise.

10. Come out of running within the discount circle:

      Old trend like discounts and coupons are the competitive challenges for businesses. So stop your consumer dependending on those, instead include gamification.

      Most of the marketing managers of startups always follow the latest trend and thinking that if they are not learning the important development like gamification, then they are down infront of competition. Instead smart marketers knows that gamification works well, when its executed intelligently because Gamification can’t be run just like a simple and task-reward process!