His life changed when he was offered a job by a well paying corporate company in computer graphics soon after completing his Masters in Visual Arts.

Moloy fell in love with the subject and started thinking, what can be done with computer graphics but he also realized that he was not the one who is going to take part in the rat race of corporate employment.

He regularly browsed the internet trends and aware of the advent of video. He noticed that businesses were looking forward to creating short videos to explain their product or services. Realizing the potential of that demand he quit his job in 2008 and launched his own company PixelGenio.com.

PixelGenio is all about creating amazing animated explainer videos for business concepts. They help businesses to explain their product or services to their customers in a very fun and interesting way…something, that people would like to engage to.

At the start, their biggest hurdle was that no one knew about them. They struggled about 3 years working on low budget freelance projects. His efforts enhanced the online presence of his website and enabled it to show up on Google searches. At present they have achieved a page rank of 2.

Moloy says:

At PixelGenio.com we prefer to keep it small so that we can focus on quality rather than on volume. I do not want PixelGenio to turn into corporate company with robots all around

We provide services to businesses all around the globe. With the advent of internet technologies like skype, gmail and FTP, we are able to maintain a very smooth communication with overseas clients.

With continuous improvement in online presence, they wish promote more reputed brands and can work towards creating amazing animated videos!

Orcam is an intuitive portable device, which provides artificial vision to assist the visually impaired. It has an smart camera mounted on the eye glass which recognizes the text, objects and products that is been communicated to the user’s ears through a discrete bone conduction earpiece. The device responds to a intuitive gesture, a point of the finger or press of the button initiates the device to detect the product.

There are 280 million people around the world who are the victims of partial visual loss, Orcam aims to give freedom and the independent life these visually impaired people wish to live. Orcam is invented by Orcam technologies which is a start up located in Israel. Israel is flourishing with startups that come up with technically sound concepts and innovations. They pose a great challenge for other upcoming entrepreneurs in different parts of the world and global brands to be even more innovative and competitive. It’s rightly called the start-up nation.

This product signifies that, an amazing idea when molded with technology can make impossible things possible.

You know that dogs are the current darlings of marketers. We are in an era where people are looking for an exceptional association with companies and brands and most find dogs endearing.

The dog power

Dogs are popular and just plain irresistible, because they are,

• An epitome of simplicity.
• A symbol of energy.
• Enthusiastic and motivated round the clock.
• Transmit a thought of freshness.

When the positives are so many, why not use dogs in your startup videos.

Dogs can lock attention

Our primary goal is to lock the attention of the target customer. In the first place, realize that your customer is sick and tired of watching thousands of ads in TV, mobile phones, hoardings and posters on the road. To make that fatigued consumer spring up from his couch, imagine a video showing a beautiful chocolate Labrador retriever running over a green pasture. People who have an affinity towards dogs stop a moment to take a look. And when that happens, your video has successfully scaled an incredibly challenging hurdle.

Dogs can evoke emotions

You have made your customer notice your video. You have crossed half the bridge. Now, you ought to lock your video in his memory. All you need to do is- engage his emotions. Generally, dogs evoke warm emotions. So you can simply achieve it, by recalling his childhood pet experience with a tint of amusement. You have triumphed in showering your customer in an emotional rush. Job well done. The customer can effortlessly summon back your ad from his memory, and decides to buy your product. What can be better than this?

Dogs can build Trustworthiness

Nowadays, everyone wants to spend their dollars, rightly. If you intend to be recognised by your customer for your genuineness, you need to register that feeling in his mind in first place. It is an universally acknowledged truth that dogs are the faithful, best friends of humans. Man trusts his best friend. So, the dog can help as an agent to the customer to take that crucial and final decision by recommending your product as a trustworthy product. As it is a known fact that, dogs are a source of security and are our protectors, people believe that it won’t let them down.

Big Brands Adopt Dogs in Videos

The Most Viral Advertisement of 2003- Hutch

Winner of Best Ad Award 2011- Lotto Dog

Volkswagen Woofwagen dogs advertisement 2013

A real treat to startups who are dog-lovers

Watch some of the dog videos to best know how dogs can be smartly handled to convey your marketing message.

Dog recommends HousePlans

Dog reinforces environmental messages- P.O.O.P(Protect Your Only Planet)

Dog endorses its Toy

However, this is not an exhaustive list. Share some of the best dog videos that we have missed out in the comment section below.

Won’t that be awesome? Everyone of us, as kids would have sat listening to the amazing stories filled with magic with our jaws dropping in excitement. An ecstatic world of elves, fairies, wizards and unicorns. That seemed a better world then and even, now. True, even this very second, our heart yearns for those childhood fantasies to happen in real life. We can hear you lament, sitting amidst a whole crap of machines and technology, “How can this be called a reality?” Yes. Its an undeniable fact that technology has become an indispensable factor of the world today. Sometimes, it seems like it has taken away the real world from us. What about ploughing Technology to bring back that magic we had always wished for. The real smartness is to discriminate between the real and the digital world. Thereby, reap that mindblogging experience by spawning images that can be seamlessly placed in the real world. Imagine if you could use technology to create a portal that is so live like a dream come true.

The darling of the silicon valley

This is exactly the idea of MagicLeap, the new darling of the silicon valley. A company whose basic idea is to shape and forge computing work for the people. They arrived at this idea, based on 2 intentions. First one being, people should not be compelled to choose between technology and the real world. And the second, the future of computing should be derived naturally.

Fed by the Tech Titan

May be the people who lie behind its technology sophistication be the reason for this curiosity to spread across the globe to know more and more about Magicleap. Or, It might be the involvement of Google, the tech titan that has created this hype on purpose. Yes, Google has just thrown its weight by funding a ransom of $542 million for this startup that is shrouded in mystery. So, no chance of dismissing MagicLeap as just a mirage. It is real and is heading on its way to glory.

InformationLESS Marketing

MagicLeap, the secretive startup has yet to publicly describe its technology, and we heard that they have also declined an interview request. The patent and the trademark filings had gained major attention and had spread like forest fire.The best hint so far, is that it is working on a lightweight wearable technology leaves us clueless on the exact offering.

The first step of any inquisitive audience is to check out the company’s website.The website unveils with a cute video of an elephant calf flying from cupped hands. Next, a page opens where a whale is floating over a beach leaving people in a sheer confusion. Till date we are drowning in speculation about Magic Leap and all we have in front of us is an eye-popping video of what the company hopes to achieve with its technology. Thus, gaining its fame from the lesser fumes. Perhaps, after the success of this technology, startups may adapt a new marketing strategy, the one we call as, the MagicLeap’s “InformationLESS Marketing” rather than information marketing or content marketing).
Storytellers, rocket scientists, artificial intelligence gurus, software ninjas, computing hobbits or movie freaks? Who the heck are they? Is the question that pops on everyone’s head. With the suspicion growing day-by-day, we have attempted to crack the code and deciphered it for you.

A peek behind the curtain

Now, its show time. We present you an exclusive opportunity to peek behind the curtains of MagicLeap.
Their secretive product is Dynamic Digitized Lightfield Signal which is in simple words, a product that functions naturally as humans and hence magical. A lightweight head mounted augmented reality glasses that can create virtual objects that seem to exist in the world around you. A world that can bring back the magic in your life. The same magic that you had craved for as a child.

Cinematic Reality

MagicLeap is building a world-class team of expert developers, application wizards and game developers who are inspired to make cool stuff. Magic Leap is combining the inherent visual ability and mobile computing. Their product is natural, human-friendly and enables its user to generate images indistinguishable from real objects, by superimposing virtual 3D objects on real objects which they call as Cinematic Reality.

With all that valuable information paving way for you to gain insight on MagicLeap, we wrap this article just for now. MagicLeap is expected to launch their technology, as early as this year. If we have missed out some valuable points, do append them in the comments section. Stay tuned and check us back often to know more of the mystery startup MagicLeap.

1. Brian Clark

Follow Brianclark

170k followers

He is one of the top 10 social media marketers to follow on Twitter. The sole genius behind Copyblogger Media which is an astounding and important resource site for content marketing. A site that preached people the essentiality of powerful content to flourish as a business. Follow him on Twitter for fantastic and free online marketing strategies, updates on the latest marketing trends and answers to all your marketing questions.

Hot Spots

• The infographic on The Amazingly Simple Anatomy of a Marketing Story. It helps to gain insight on the importance of compelling stories, How to tell the right story? How to structure the story? and 5 Elements of a story. This infographic is smartly designed to look like an old story book.
• Focus on 4 steps to harness the addictive power of Email and turn traffic to your business.
• 4 ways to break the insanity of content marketing competition.

2. Matt Cutts

Follow Mattcutts

384k followers

He is the head of the webspam team at Google. He helps the startups by his articles on gadgets, Google and SEO. His blogs are mostly on how to secure your Google account. He wrote the first version of SafeSearch. He states the decay and fall of guest blogging for SEO.

Hot Spots

• Great advice for small business owners
• Video on How To Start A Startup
• Article on iCloud

3.Rand Fishkin

Follow Randfishkin

200k followers

Rand Fishkin is the co-founder of SEOMoz, a successful and popular SEO resource of all time. The fame and reach of SEOMoz compelled him to establish it into a big company named as Moz. Currently, one among the top provider of online marketing tools and internet services. In order to concentrate on his book on startup marketing, he stepped out of the shoe of a CEO. On Twitter, he regularly shares his observations on the state of the online marketing industry and tips on how to use social media marketing to your best advantage.

Hot Spots

• How to be ranked as No. 1 on Google for “best X apps”
• The Landing Page Manifesto- A Slideshare which serves as the guru for landing pages.
• Superb analysis of title tag length & how/when Google might change them for you.
• Is it possible to have good SEO with great content?
• 7 concepts of advances on-page SEO

He retweeted many SEO secrets that a startup can adapt and frame better marketing strategy.

4. Neil Patel

Follow Neilpatel

114K followers

He is an entrepreneur, investor, advisor and blogger. He has started 2 SaaS analytics companies, CrazyEgg and KISSmetrics with hnshah. He clearly states what to do and what not to do in social media.

Hot Spots

• The 5 marketing must haves of an online startup- Forbes website.
• How to persuade customers to convert on a high-priced SaaS products
• 4 Techniques That’ll Double Your Landing Page Conversions

5. Michael Hyatt

Follow MichaelHyatt

232k followers

He is the author of New York Times best seller, Platform: Get noticed in a noisy world. He is one among the Forbes list of Top 10 Online Marketing Experts. Most of his blogs are value-based, imparting knowledge on the qualities a entrepreneur should adopt.

Hot Spots

• Changing your perspective goes a long way
• Why keeping your commitments is critical to your influence?
• 7 Apps that help you achieve your goals

6. Danny Sullivan

Follow Dannysullivan

411k followers

He is widely considered as Search Engine guru. He is the founding Editor of MarketingLand and SearchEngineLand. It covers Google, Facebook, Twitter, SEO, SEM and all things about digital marketing, search marketing and search. His expertise helps startups in their online marketing efforts.

Hot Spots

• Analysing social media and optimising SEO’s.
• Retweets from Search Engine Land and Marketing land.

7. Gary Vaynerchuk

Follow Garyvee

1.1million followers

Realizing the importance of e-commerce, he created WineLibrary.com and WineLibrary TV. He became the CEO of Vaynermedia and the most wanted host of AskGaryVee show.

He suggests on strategies that has worked for his business and how you can make social media work for you. He throws tips on social media marketing and insights into the inner workings of the online marketing world.

Hot Spots

•Videos that play the best of his own shows

•A short film on How I do a business?

•How to determine ROI of social media?

Thanks for following the footprints of some great entrepreneurs. These gurus on twitter will enable you to follow their trail and plan a successful marketing strategy. We must have missed a few of them, do take a few minutes to mention them in the comments section below.

If you explore the adventurous world of a Startup Entrepreneur (SE), you can observe that it is driven by a fairy tale with its own triumphs and disasters. He has his own story to tell and to sell. How mighty is his wing or how high can he fly? Like the hero of his tale his endeavor is to “steal” golden treasures from the Giant’s den; that is the Venture Capitalist (VC); which is no easy task. Yet, these very stories show us that something more than a random distribution of luck will determine the success of an entrepreneur.

Let us first see how he tries to churn that tale to attract a VC to make or break his luck. He tries all kinds of stunts like that of a typical hero to get an invitation from a VC to narrate his story. But the all-time-busy VC, who gets thousands of business plans and hundreds of pitches every year has no time to spare for our SE. Obviously, he is not ready to pie his time for a gratifying chat with each and every company that needs funding. To win a ticket to pitch to the VC, our SE is compelled to enchant all his magical tricks. He dials the VC’s number, follows his footprints everywhere and shares his card. All in vain.

He may even be a real hero with his business on track and a lot of good press elsewhere. He has an end goal for the company, building something quick that could change the world, ramp up revenues and can sell for a nice payoff. But that one invitation from a VC to present his mighty idea seems to be a nightmare.

Here, we help you to craft your own “happy ending” trusting on your ability to cast yourself as a star.
Venture capitalists look for a strong management team, a large potential market and a unique product or service with a strong competitive advantage. They also look for opportunities in industries that they are familiar with, and the chance to own a large percentage of the company so that they can influence its direction.

If you have it all, then, you are covered. That’s not all! you need to focus on your starcast. All your attempt as a hero has failed.Think different. Why not this time act as a heroine?

If you are a young and promising startup, then all the ramp in style. Be a show stopper and leave the rest to the VC to call you on a date.

How to walk the ramp and show off?

Be a good performer in a business presentation.
After all, a wise man once said it’s always better to hear it “straight from the horse’s mouth”. Grab the VC’s attention by a persuasive presentation of your venture.

Hit at all business events

• Take part in events like Techcircle Showcase.
• Join Microsoft’s Bizspark community.
• Attend Techcrunch and attend the various events organised by them.

These platforms will hand-pick start-ups to make presentations on their businesses to an audience comprising of leading technology focused venture capitalists.

Show off your abilities in business conferences

Attend conferences like TED , Webby awards , The Global 1000 Conference that allows attendees to meet the most active venture investors and build their own network of people with common interests. Conferences help you in exchanging business stories, Ideas, brainstorm a new concept and have a lot of fun in the process. Conferences pave way for in-depth follow-up with the new contacts after it is completed. This approach helps you in getting the attention of the Venture Capitalists in no time.

Be active on social media

Upload your venture’s super-cool logo and other details in sites like Startup.pitchxo.com where potential investors actually log in with LinkedIn, AngelList or Facebook and see the super-secret business idea. And you get an email right away about this guy looking at your stuff. To a VC who gets thousands of business plans it is exponentially harder to prove your business as a worthy investment. So present your data with some nuances. Present market data effectively which will help draw-in potential investors and shed light on what you are doing. Let investors see the vision and mission of your venture.

Let people recommend you instead of you screaming for yourself

Indulge in communicating with peers of your VC. Take a chance to spin your tale to them. While doing so, keep the following in mind;

• Do not dwell on backstory, explain what you are doing today and where you are headed tomorrow.
• Keep descriptions grounded.
• Show off expertise to raise confidence.
• Know the VC’s strategy, philosophy and attributes.

Thus, a happy-ending can be crafted in a small businessman’s tale. Thanks for travelling with us throughout the tale. Hope it helps you to impress the VC by elegantly walking along the ramp as a heroine and henceforth decipher any business treasure map like a hero!The curtains are up and there you go, be the heroine,seduce your VC and sell your product. Share in your views on whether a startup should be portrayed as a hero or a heroine?

There are great entrepreneurs out there who have gone through enough to reach a stage of impacting global economy. It’s a life time opportunity for startups to listen to every one of them. Now, you are going to listen to one such Mentor and a Serial Entrepreneur from Chennai, Aspire Swaminathan, the Founder and CEO of Aspire Ventures who has been helping startup companies to create world class businesses through his startup2scalup initiative.

In an exclusive interview to thestartupvideos.com, Swaminathan shared his views and insights on Startups, Entrepreneurship and Chennai as the next favourable destination for budding companies.

Highlights from the Interview

• Swaminathan uses his immense business experiences to mentor budding entrepreneurs and predominantly focuses on startup entrepreneurship.
• A special initiative for startups called startup2scaleup founded by Swaminathan shapes up budding entrepreneurs with great business ideas. In simple words, channelizing from the very early stage of a great idea to making it a grand reality.
• Popularly known as Aspire Swaminathan, he is now mentoring around 20 startups from chennai and a few of them have raised over $30M in the last two years.
• How do you know that your idea is great or not? You can arrive at a conclusion by sharing your idea with others and talking about it to more people, says Swaminathan.
• Your idea is just an idea until you have the right team to execute it which he calls as Mastermind Alliance.
• “He says that it doesn’t stop if you just solve a problem of your customer. To build up a great business empire, your customer should perceive that you solve a problem, must be willing to pay for it and more importantly you must have a huge number of such people.”
• Swaminathan has a good news for Chennai Startupreneurs.The business climate in Chennai is very healthy and the city is heading towards becoming an innovation hub where we will be developing products from here for the Global community. The city is all set to be the next startup capital of the world.

Please add your comments on the post. if you have a specific question, please do share it with us on comments and we’ll ensure that your questions are answered in upcoming releases.

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