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Top 5 Best Tools to Make Social Media Videos

sangeerani — Thu, 20 Apr 2017 06:56:14 +0000

Last week, the shower fell on my head. It was a chilly morning. First, I thought it was frozen ice. Then, I realised the whole damn thing was broken.

I called the plumber. He came in at lightning speed. So quick that he forgot to take his tools. He was the finest plumber in town, but without the tools he was as good as my Neighbour Jerry.

The only difference between humans today and humans 10000 years ago is tools.

You might be a social media expert. You might have the creativity to make content that attracts attention. You might even have the insight to understand the trends. But without the right tools, you are only 1% of what you can be.

A lot of professionals don’t update their arsenal.

We find an amazing tool. We fall in love with it. And we keep on using it for years and years.

What if your Grandpa still used pigeons instead of Gmail?

Here is the 2017 list of must have tools for social media:

Live Video Maker – Shakr.

Small businesses and big brands are turning to social media video advertising for discovery, entertainment and brand awareness.

And with the number of video ad views totaling to 28.7 billion last year, you just can’t ignore it! However, as the cost for making video ads are too expensive, most marketers were still testing waters. Shakr changes all that. It is the missing piece of puzzle that saves the day here.

Shakr aims to help Small business owners ( real estate agents, car dealers, restaurant owners) to create video advertising campaigns for their marketplace at a very affordable price.

All you need to do is pick stock images from the application and drop them in the video creator. The output is a stunning HD video for your video ad campaign. Their templates are designed by graphic designers who have worked for brands like Nike and Samsung in the past.

You can also preview the HD-quality, non-watermarked video clips and themes before buying them.

WeVideo

Another popular social media app I have come across is WeVideo. Like Shakr, WeVideos also helps you create live videos. But the best thing I like about them is that you can capture and edit your video on your mobile on the go.
WeVideo boasts of giving full creative control to the users.Their main motto is that imagination should be the foundation of any kickass video. They make it very easy to create a great movie.

With features like photo animation, voice over, and clip transformation, screencasting etc, WeVideo seems no less than a mix of professional video editing tools within a single application.

WeVideo is the one stop solution for making anything from family videos to product demos. It can be used in both PC and smartphone.

Animated Videos: Animaker

Animated videos are underestimated.

While it cannot provide the richness of a real video, it has its own advantages.

It’s not just an app for explainer videos. In addition to having a huge list of awesome features to make cool animations, it can come to your rescue:

1. If your target audience is not from your country and you don’t have the money to hire a foreign actor.

2. When you want your imagination to make all the rules.

3. When you want to incite warm emotions while showing a factory or anything boring.

4. If you are catering to a statistics heavy topic.

5. If you want to make changes later.

Animaker edges out most other apps in the same segment thanks to 2 things:

Better Visuals: More lively characters in the app with new characters coming up all the time.

A constant update of features: Last year we came up with Video Infographics and this year we’ve already brought in Animaker Decks: which can convert your video into a slide show presentation. But our landmark innovation this year would be the addition of the world’s first vertical video maker. If you haven’t already, you should check it out now.

Video slideshows – Animoto

Like the 3 tools mentioned above, Animoto also has a unique feature- Video slideshows.

It gives you a video slideshow instead of a video as an output which is recreated out of free images, video clips or music clips. Animoto has patented Cinematic Artificial Intelligence technology which makes all of this possible.

The company aims to help users make professional looking videos instead of poorly made camcorder video clips. And it turned out to be true when Animoto’s Facebook application launched in 2008 had nearly 750,000 people signed up in just three days!

If you want to create a video slideshow with an attractive mix of video clips, images and music clips, Animoto is a tool you need to try.

Magisto

If you want to add a personal touch to their social videos, Magisto holds a big advantage. With their emotion sense technology, the tool automatically selects the best parts of the video and clubs it into a beautiful story that elicits emotion.

The patented emotion sense technology is said to work on three levels: Visual analysis, audio analysis and storytelling.

After a detailed analysis of the video, the tool identifies the main character of the video, the topic of the video and uses the emotion guided techniques to form a perfect story.

From personal videos to commercial ads, Magisto captures the core element of your video (the story) and makes it compelling to look at.

All with an easy-to-use interface with editing tools, captions, custom branding and pre- themed templates. Magisto has come a long way to be called a “smart video storytelling application”.

It’s a war out there. Having a good plan alone won’t be enough to stand out. You need to use the right tools as well. Remember, Iron man would be just talk and no show if he didn’t have the suit.

7 Twitter Accounts for Startups to Upgrade their Marketing Strategy

admin — Tue, 28 Oct 2014 09:28:05 +0000

Startup entrepreneurs can utilize the microblogging service as a huge resource for their business’s day-to-day operation. However, small business folks must know the right accounts to follow in order to benefit from all that Twitter can offer. In this article we had listed out the best Twitter accounts that every small entrepreneur should for sure follow to enhance their marketing skills.

1. Brian Clark

Follow Brianclark

170k followers

He is one of the top 10 social media marketers to follow on Twitter. The sole genius behind Copyblogger Media which is an astounding and important resource site for content marketing. A site that preached people the essentiality of powerful content to flourish as a business. Follow him on Twitter for fantastic and free online marketing strategies, updates on the latest marketing trends and answers to all your marketing questions.

Hot Spots

The infographic on The Amazingly Simple Anatomy of a Marketing Story. It helps to gain insight on the importance of compelling stories, How to tell the right story? How to structure the story? and 5 Elements of a story. This infographic is smartly designed to look like an old story book.
Focus on 4 steps to harness the addictive power of Email and turn traffic to your business.
4 ways to break the insanity of content marketing competition.

2. Matt Cutts

Follow Mattcutts

384k followers

He is the head of the webspam team at Google. He helps the startups by his articles on gadgets, Google and SEO. His blogs are mostly on how to secure your Google account. He wrote the first version of SafeSearch. He states the decay and fall of guest blogging for SEO.

Hot Spots

Great advice for small business owners
Video on How To Start A Startup
Article on iCloud

3.Rand Fishkin

Follow Randfishkin

200k followers

Rand Fishkin is the co-founder of SEOMoz, a successful and popular SEO resource of all time. The fame and reach of SEOMoz compelled him to establish it into a big company named as Moz. Currently, one among the top provider of online marketing tools and internet services. In order to concentrate on his book on startup marketing, he stepped out of the shoe of a CEO. On Twitter, he regularly shares his observations on the state of the online marketing industry and tips on how to use social media marketing to your best advantage.

Hot Spots

How to be ranked as No. 1 on Google for “best X apps”
The Landing Page Manifesto- A Slideshare which serves as the guru for landing pages.
Superb analysis of title tag length & how/when Google might change them for you.
Is it possible to have good SEO with great content?
7 concepts of advances on-page SEO

He retweeted many SEO secrets that a startup can adapt and frame better marketing strategy.

4. Neil Patel

Follow Neilpatel

114K followers

He is an entrepreneur, investor, advisor and blogger. He has started 2 SaaS analytics companies, CrazyEgg and KISSmetrics with hnshah. He clearly states what to do and what not to do in social media.

Hot Spots

The 5 marketing must haves of an online startup- Forbes website.
How to persuade customers to convert on a high-priced SaaS products
4 Techniques That’ll Double Your Landing Page Conversions

5. Michael Hyatt

Follow MichaelHyatt

232k followers

He is the author of New York Times best seller, Platform: Get noticed in a noisy world. He is one among the Forbes list of Top 10 Online Marketing Experts. Most of his blogs are value-based, imparting knowledge on the qualities a entrepreneur should adopt.

Hot Spots

Changing your perspective goes a long way
Why keeping your commitments is critical to your influence?
7 Apps that help you achieve your goals

6. Danny Sullivan

Follow Dannysullivan

411k followers

He is widely considered as Search Engine guru. He is the founding Editor of MarketingLand and SearchEngineLand. It covers Google, Facebook, Twitter, SEO, SEM and all things about digital marketing, search marketing and search. His expertise helps startups in their online marketing efforts.

Hot Spots

Analysing social media and optimising SEO’s.
Retweets from Search Engine Land and Marketing land.

7. Gary Vaynerchuk

Follow Garyvee

1.1million followers

Realizing the importance of e-commerce, he created WineLibrary.com and WineLibrary TV. He became the CEO of Vaynermedia and the most wanted host of AskGaryVee show.

He suggests on strategies that has worked for his business and how you can make social media work for you. He throws tips on social media marketing and insights into the inner workings of the online marketing world.

Hot Spots

•Videos that play the best of his own shows

•A short film on How I do a business?

•How to determine ROI of social media?

Thanks for following the footprints of some great entrepreneurs. These gurus on twitter will enable you to follow their trail and plan a successful marketing strategy. We must have missed a few of them, do take a few minutes to mention them in the comments section below.

When Video is no Longer an Option

Resmi — Thu, 03 Oct 2013 09:09:34 +0000

Picture this. You visit a travel and tourism website to plan a long awaited trip to the Bahamas. You need a place to stay and the floating kitchen sink on the last picture you saw screamed Photoshop. After furiously clicking through countless links, you come across one that has a devilishly handsome concierge guiding you through a posh villa with a breathtaking view of Bahamian waters, the crystal clear ocean where you can dive to your heart’s content and the five star restaurants that titillate your palate. After watching the last blue sturgeon swim past a pair of goggles you have made your decision. You are hooked.

And that is exactly why most businesses do not consider video marketing an option any longer, especially when their competition has the same idea!

Video Marketing is here to stay

There is a reason why the incredibly popular social media website YouTube has billions of users in its arsenal, and it has more to do with than cat videos. Video marketing is now the fastest growing advertisement medium for businesses. It is easy to see why. Not only is it a convenient way for you to display your products and services to customers it is easier on your finances as well. And no one knows that better than startup owners and would be entrepreneurs looking to make their mark on the economy.

Not only is it a convenient way for you to display your products and services to customers it is easier on your finances as well. And no one knows that better than startup owners and would be entrepreneurs looking to make their mark on the economy.

Why Video is needed today and How they help Startups?

It’s simple really, because it works! Technological trends are all about receiving information instantly and video marketing does just that. I mean let’s face it, would you rather go through dull text based content or a video that shows how purchasing a company’s products or services can be beneficial for you.

Take the Coca Cola Company as an example. The immensely popular beverage brand recently shot a series of creative videos that highlighted how their cola bring people from different lifestyles together. Of course, that does not hold a candle to animation, a concept that will help you create your business’s story through a series of compelling animated videos. This is also why even the most popular brands use animated videos especially when it comes to explainer videos that are designed to make an impact.

while video might seem more expensive in the making; it does have the potential to create IMMEDIATE ROI for a business. The faster the returns the faster will a startup grow. Needless to say, video marketing has been a lucrative investment for the people who have used it to launch their businesses.

In short, animation and video is a great way for a startup company to make its products or services stand out from the proverbial crowd. How is it better than text based content? While video might seem more expensive in the making it does have the potential to create IMMEDIATE ROI for a business. The faster the returns the faster will a startup grow. Needless to say, video marketing has been a lucrative investment for the people who have used it to launch their businesses.

Will it Work for you?

Not convinced whether video animation marketing will work for you? Consider these stats –

The average users spends over 16 minutes watching online videos every month
80% of them are likely to recall the video after a few days and talk about it
Those who like the video are sure to share it through social media websites
In fact, e-Marketer claims that 65% of US marketers plan to increase their marketing budget to have room for video marketing campaigns.

According to Forbes, 50% of executives would rather watch video than read texts thereby producing prime opportunities for startups to find investors to fund operations. Needless to say, it isn’t surprising why video marketing has become a trending topic amongst startup owners and entrepreneurs.

Bode Animation – Tell your Story

And this is where Bode Animation comes in. How successful is it as a video marketing brand? More than 200 companies owe their success to the company’s custom video campaigns. Bode Animation has successfully created over 320 videos for a variety of businesses and has also increased their ROI considerably. One of the defining aspects of their success has to do with humorous content which also happens to be a preference for 60% of their clientele. Couple that with creative storytelling and you have an animation company that will do its best to ensure that your startup’s message shines through loud and clear.

About Bode Animation

Bode Animation is a team of visual maestros who have the expertise of showcasing your business’s story through inspiring videos and animation. It doesn’t matter how complex your idea is. Bode Animation has the expertise to turn it into an animated video that your audiences will understand and love you for.