Here, its also important to emphasize – Active advertisers refers to the customers those who regularly buy ads through the company. Majority of them are small and medium-sized business owners.

Facebook’s chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg acknowledged advertisers in a Facebook Business Post as follows:

This is a moment to celebrate all of the incredible entrepreneurs like you who are creating value for their communities.

• Courtney, a mom in North Carolina who started The Produce Box, a company delivering fresh food that now provides a market for more than 40 farmers across the state.
• Shubhra and Vivek, married Indian entrepreneurs who sold their house to raise the money to start Chumbak, an accessories company that now employs more than 150 people.
• Thiago, a Brazilian man in the Amazon who turned his passion for making chocolate into Brigadore Brigadeiros Gourmet, a chain of stores and a national brand.
• KaYoung, a young woman in South Korea who used her law school tuition money to launch HotelNow, a service for finding last-minute hotel rooms, which is now expanding across Asia.

And there are more than 2 million other inspiring stories of people working to grow their businesses. You’re creating jobs, sharing new ideas and inspiring all of us to dream big.

To support the customers better, Facebook also launched a mobile app for advertisers to use to manage their campaigns. The app, called Facebook Ads Manager, is initially available on iOS, and allows its users to create and edit ads, track spending, view ad results, receive ad-related notifications, and more.