When you are a startup looking for some crowdfunding on platforms like indiegogo and Kickstarter, a great video is mandatory. They say building a compelling video alone would ensure your funding on these platforms.

The challenge is you got to tell all about your project which you had planned across for years (or just researched on for multiple sleepless nights) in just a few minutes through a video. It’s not that these platforms restrict you or something, you just cannot risk creating a longer video where you have lost your audience midway.

A Staged development: One step at a time

Meticulously planning your video is necessary and do not just jump in to it and start creating a video. Take one step at a time.

• Research on your project and answer the 5Ws and the H- What, When, Where, Who, which and How
• Set your objective based on the above questions. Make sure your objective is achievable and develop a goal and your pitch will focus on this goal
• Develop a script and finalize your video’s blueprint.
• Wisely choose your video’s characters and the genre. Keep in mind that your funders want you to sound more promising.
• People like fun but too much of comedy may make you seem less serious unless your work is focussed on comedy as an art form

A pitch with a spark

• A pitch has to be memorable and by memorable we mean, in a nice way of course. Brevity is highly recommended and you can be assured that your viewers would be grateful for that
• Oodles of passion and professionalism should emanate from your pitch
• Your video must be clearly worded and to the point. Focus on what your investors would get and not on what you want. Sound very promising and genuine
• Work on a feasible timeline. Do not sound urgent by putting in 15 days or do not sit on it for more than 60 days and make your funders impatient. Stick to a time which will let you complete your project without wasting time.
• Have an achievable goal and do not be greedy. Tell them how you can work to perfection to not waste a penny on any unwanted stuff.
• We would ask you to throw away your shyness and boldly ask for a donation. After all, you would not be here if you had enough money
• Finally, like all the videos, a call to action is a must. Try closing the sale then and there by asking them to click the button to fund

Compelling perks are a easy hook

• Work on the perks that a supporter/contributor of your project would receive. A well thought out giveaway will make them feel valued and important.
• The usual T shirts and Sweatshirts have lost it’s charm but are still recommended if you have no other option in mind.
• The perk can be a limited edition or customised product or a device that you had developed and not yet released or even an experience
• Even a phone call or an email can go a long way
• The coolest way is to give a shoutout on Social media and make a big bunch of people aware of your contributors
  Do not just stop there
• You had created your video and had uploaded it on Kickstarter or Indiegogo, What next?
• Start focussing on your marketing efforts and spread the word. Create a supporter group for your product and start building a trusted team of evangelists for your project mainly in the online space.
• Gather your friends on social media and ask them to lend their voice and give a shoutout to support you.
  Meet bloggers and many online influencers and ask them to write a review.
• Even a small testing with influencers before publishing your project may also help you work out what works best

An arm and a leg for videos

• So far we spoke about how your video should be perfect enough to gain contributor’s attention. By now, you must have realized how important the quality of a video must be. You need not sell your arm and a leg to create these videos. Just use your smart phone with a good camera.
• All that is important is a compelling script and a well planned storyline. Just dedicate your time and effort and create a perfect pitch.
• Try something different like mixing live action and animated sequences. A kickstarter campaign definitely needs to sound more human and requires real life people yet some animated visuals may also lighten up the mood.

Videos can be a daunting task for many but remember ,videos speak more words than text. Showing is more important than telling.

Do you have plans to crowdfund your projects? Give us a shout out on your plans in the comments section below.

Won’t that be awesome? Everyone of us, as kids would have sat listening to the amazing stories filled with magic with our jaws dropping in excitement. An ecstatic world of elves, fairies, wizards and unicorns. That seemed a better world then and even, now. True, even this very second, our heart yearns for those childhood fantasies to happen in real life. We can hear you lament, sitting amidst a whole crap of machines and technology, “How can this be called a reality?” Yes. Its an undeniable fact that technology has become an indispensable factor of the world today. Sometimes, it seems like it has taken away the real world from us. What about ploughing Technology to bring back that magic we had always wished for. The real smartness is to discriminate between the real and the digital world. Thereby, reap that mindblogging experience by spawning images that can be seamlessly placed in the real world. Imagine if you could use technology to create a portal that is so live like a dream come true.

The darling of the silicon valley

This is exactly the idea of MagicLeap, the new darling of the silicon valley. A company whose basic idea is to shape and forge computing work for the people. They arrived at this idea, based on 2 intentions. First one being, people should not be compelled to choose between technology and the real world. And the second, the future of computing should be derived naturally.

Fed by the Tech Titan

May be the people who lie behind its technology sophistication be the reason for this curiosity to spread across the globe to know more and more about Magicleap. Or, It might be the involvement of Google, the tech titan that has created this hype on purpose. Yes, Google has just thrown its weight by funding a ransom of $542 million for this startup that is shrouded in mystery. So, no chance of dismissing MagicLeap as just a mirage. It is real and is heading on its way to glory.

InformationLESS Marketing

MagicLeap, the secretive startup has yet to publicly describe its technology, and we heard that they have also declined an interview request. The patent and the trademark filings had gained major attention and had spread like forest fire.The best hint so far, is that it is working on a lightweight wearable technology leaves us clueless on the exact offering.

The first step of any inquisitive audience is to check out the company’s website.The website unveils with a cute video of an elephant calf flying from cupped hands. Next, a page opens where a whale is floating over a beach leaving people in a sheer confusion. Till date we are drowning in speculation about Magic Leap and all we have in front of us is an eye-popping video of what the company hopes to achieve with its technology. Thus, gaining its fame from the lesser fumes. Perhaps, after the success of this technology, startups may adapt a new marketing strategy, the one we call as, the MagicLeap’s “InformationLESS Marketing” rather than information marketing or content marketing).
Storytellers, rocket scientists, artificial intelligence gurus, software ninjas, computing hobbits or movie freaks? Who the heck are they? Is the question that pops on everyone’s head. With the suspicion growing day-by-day, we have attempted to crack the code and deciphered it for you.

A peek behind the curtain

Now, its show time. We present you an exclusive opportunity to peek behind the curtains of MagicLeap.
Their secretive product is Dynamic Digitized Lightfield Signal which is in simple words, a product that functions naturally as humans and hence magical. A lightweight head mounted augmented reality glasses that can create virtual objects that seem to exist in the world around you. A world that can bring back the magic in your life. The same magic that you had craved for as a child.

Cinematic Reality

MagicLeap is building a world-class team of expert developers, application wizards and game developers who are inspired to make cool stuff. Magic Leap is combining the inherent visual ability and mobile computing. Their product is natural, human-friendly and enables its user to generate images indistinguishable from real objects, by superimposing virtual 3D objects on real objects which they call as Cinematic Reality.

With all that valuable information paving way for you to gain insight on MagicLeap, we wrap this article just for now. MagicLeap is expected to launch their technology, as early as this year. If we have missed out some valuable points, do append them in the comments section. Stay tuned and check us back often to know more of the mystery startup MagicLeap.

• First analyze who your audience is.
• So make a small story for your brand.
• Craft the first 30 seconds well, since it is going to decide the fate of your video.
• Present a problem that connects with your target audience instantly. That’s your hook to make them stay till the end.

Then it’s show time, bring your brand into the picture.

• Show how your brand solves their problem.
• Make your viewers feel like a super hero.

      This is the only way your product could win their hearts. Your viewers would be waiting for that magical key to access your app. So instruct them what they should do with a crisp call to action.

      There you go, transforming each one of your viewers into a superhero in 90 seconds. Yeah 90 seconds will be your success formula from now on.

      Did you notice, even this video explained you stuff in 90 seconds?

• Explain the problem and address your start­up as the solution rather than directly pitching your product.
• You need to have the calmness and the composure of a magician.
• Provide your VC with some precise details rather than rough ones.
• Also don’t try to fantasize saying you will bring back the dinosaurs.
• Present a detailed statistics showing how much you are prepared for everything.
• Give a glimpse of your previous experiences and the mistakes from which you have learnt.
• Keep your final act simple and don’t drag it.
• Use some animated videos to project your start­up.

The curtains are up and there you go, be the magician and stun your VC.