Video infographics: an introduction.

Data and statistics are an inevitable asset for everyone. (Marketers, Journalists, Teachers etc). It is a valuable insight which poses to be a foundation of every decision you take. There is a voluminous amount of data present but no proper method to relay this valuable information to the audience.

Video infographics is the new tool that surpasses the traditional powerpoint presentations and elaborate infographics. It is a combination of “video” and “infographics”, the two powerful tools of conveying information. It breathes life into the boring presentations and make information appealing, consumable and retainable.

Animaker’s Video Infographics: First look

Animaker has come all over again with new features, an extended library, updated assets, enhanced User Interface and many more exciting effects.

The latest theme has

Maps:

This category comes handy for journalists. Tiled animation, icon animation, destination animation etc are the types of maps offered in this section. You can select two locations and animate it parallelly too.

Charts:

Line charts, pie charts, Bar graphs. Dotted graphs, Area map, Numbers, Currency, tables…. There is a huge set of charts available in the library section. The data can be manipulated and customized by a single click.

Pre animated assets:

Now your animation becomes easier. Animaker has included a vast number of pre-animated lines, shapes, icons that adds professionalism in your work, yet take it less effort.

Other Features:

Your video can seem more alive with a new set of inspirational and merry bgms. All genres of music files are available in the updated set.

That is not all. This is just a dime’s worth.

Make most of the latest theme of Animaker’s Video Infographics. The good news is that you can work collaboratively on all the themes of Animaker to make best use of all the available options. To get started, Click here.

You know that dogs are the current darlings of marketers. We are in an era where people are looking for an exceptional association with companies and brands and most find dogs endearing.

The dog power

Dogs are popular and just plain irresistible, because they are,

• An epitome of simplicity.
• A symbol of energy.
• Enthusiastic and motivated round the clock.
• Transmit a thought of freshness.

When the positives are so many, why not use dogs in your startup videos.

Dogs can lock attention

Our primary goal is to lock the attention of the target customer. In the first place, realize that your customer is sick and tired of watching thousands of ads in TV, mobile phones, hoardings and posters on the road. To make that fatigued consumer spring up from his couch, imagine a video showing a beautiful chocolate Labrador retriever running over a green pasture. People who have an affinity towards dogs stop a moment to take a look. And when that happens, your video has successfully scaled an incredibly challenging hurdle.

Dogs can evoke emotions

You have made your customer notice your video. You have crossed half the bridge. Now, you ought to lock your video in his memory. All you need to do is- engage his emotions. Generally, dogs evoke warm emotions. So you can simply achieve it, by recalling his childhood pet experience with a tint of amusement. You have triumphed in showering your customer in an emotional rush. Job well done. The customer can effortlessly summon back your ad from his memory, and decides to buy your product. What can be better than this?

Dogs can build Trustworthiness

Nowadays, everyone wants to spend their dollars, rightly. If you intend to be recognised by your customer for your genuineness, you need to register that feeling in his mind in first place. It is an universally acknowledged truth that dogs are the faithful, best friends of humans. Man trusts his best friend. So, the dog can help as an agent to the customer to take that crucial and final decision by recommending your product as a trustworthy product. As it is a known fact that, dogs are a source of security and are our protectors, people believe that it won’t let them down.

Big Brands Adopt Dogs in Videos

The Most Viral Advertisement of 2003- Hutch

Winner of Best Ad Award 2011- Lotto Dog

Volkswagen Woofwagen dogs advertisement 2013

A real treat to startups who are dog-lovers

Watch some of the dog videos to best know how dogs can be smartly handled to convey your marketing message.

Dog recommends HousePlans

Dog reinforces environmental messages- P.O.O.P(Protect Your Only Planet)

Dog endorses its Toy

However, this is not an exhaustive list. Share some of the best dog videos that we have missed out in the comment section below.

1. Brian Clark

Follow Brianclark

170k followers

He is one of the top 10 social media marketers to follow on Twitter. The sole genius behind Copyblogger Media which is an astounding and important resource site for content marketing. A site that preached people the essentiality of powerful content to flourish as a business. Follow him on Twitter for fantastic and free online marketing strategies, updates on the latest marketing trends and answers to all your marketing questions.

Hot Spots

• The infographic on The Amazingly Simple Anatomy of a Marketing Story. It helps to gain insight on the importance of compelling stories, How to tell the right story? How to structure the story? and 5 Elements of a story. This infographic is smartly designed to look like an old story book.
• Focus on 4 steps to harness the addictive power of Email and turn traffic to your business.
• 4 ways to break the insanity of content marketing competition.

2. Matt Cutts

Follow Mattcutts

384k followers

He is the head of the webspam team at Google. He helps the startups by his articles on gadgets, Google and SEO. His blogs are mostly on how to secure your Google account. He wrote the first version of SafeSearch. He states the decay and fall of guest blogging for SEO.

Hot Spots

• Great advice for small business owners
• Video on How To Start A Startup
• Article on iCloud

3.Rand Fishkin

Follow Randfishkin

200k followers

Rand Fishkin is the co-founder of SEOMoz, a successful and popular SEO resource of all time. The fame and reach of SEOMoz compelled him to establish it into a big company named as Moz. Currently, one among the top provider of online marketing tools and internet services. In order to concentrate on his book on startup marketing, he stepped out of the shoe of a CEO. On Twitter, he regularly shares his observations on the state of the online marketing industry and tips on how to use social media marketing to your best advantage.

Hot Spots

• How to be ranked as No. 1 on Google for “best X apps”
• The Landing Page Manifesto- A Slideshare which serves as the guru for landing pages.
• Superb analysis of title tag length & how/when Google might change them for you.
• Is it possible to have good SEO with great content?
• 7 concepts of advances on-page SEO

He retweeted many SEO secrets that a startup can adapt and frame better marketing strategy.

4. Neil Patel

Follow Neilpatel

114K followers

He is an entrepreneur, investor, advisor and blogger. He has started 2 SaaS analytics companies, CrazyEgg and KISSmetrics with hnshah. He clearly states what to do and what not to do in social media.

Hot Spots

• The 5 marketing must haves of an online startup- Forbes website.
• How to persuade customers to convert on a high-priced SaaS products
• 4 Techniques That’ll Double Your Landing Page Conversions

5. Michael Hyatt

Follow MichaelHyatt

232k followers

He is the author of New York Times best seller, Platform: Get noticed in a noisy world. He is one among the Forbes list of Top 10 Online Marketing Experts. Most of his blogs are value-based, imparting knowledge on the qualities a entrepreneur should adopt.

Hot Spots

• Changing your perspective goes a long way
• Why keeping your commitments is critical to your influence?
• 7 Apps that help you achieve your goals

6. Danny Sullivan

Follow Dannysullivan

411k followers

He is widely considered as Search Engine guru. He is the founding Editor of MarketingLand and SearchEngineLand. It covers Google, Facebook, Twitter, SEO, SEM and all things about digital marketing, search marketing and search. His expertise helps startups in their online marketing efforts.

Hot Spots

• Analysing social media and optimising SEO’s.
• Retweets from Search Engine Land and Marketing land.

7. Gary Vaynerchuk

Follow Garyvee

1.1million followers

Realizing the importance of e-commerce, he created WineLibrary.com and WineLibrary TV. He became the CEO of Vaynermedia and the most wanted host of AskGaryVee show.

He suggests on strategies that has worked for his business and how you can make social media work for you. He throws tips on social media marketing and insights into the inner workings of the online marketing world.

Hot Spots

•Videos that play the best of his own shows

•A short film on How I do a business?

•How to determine ROI of social media?

Thanks for following the footprints of some great entrepreneurs. These gurus on twitter will enable you to follow their trail and plan a successful marketing strategy. We must have missed a few of them, do take a few minutes to mention them in the comments section below.

Social-selling is hot, especially for startups who have no budget. But do we really sell our stuff using Facebook and Twitter. If it is B2B then no way, you have to look into Linkedin. Linkedin is a great sales tool. No wonder, even Fortune companies close deals via Linkedin. As a startup, sales will always hit your head once your products are out. These 3 fast hacks cannot skyrocket your sales but sure will let you go in the right path to get everything done faster in linkedin sales.

1. Connect with the Right customer but don’t jump to him!

In Linkedin, connect request is approved in 2 ways. One “I accept every request that comes to me” and the second “I validate before I accept”. Let us drop the first category, most of the decision makers come in the second category, but don’t jump to them directly.

Things that influence your connect approvals are:

• Your Pic, Your Name and Your professional headline.
• Do I have a common connection shared between?
• Your Profile, but most of the approval happens based on the above 2.

My favorite sales guy who knows the perfect marketing tactics is Neil Patel Co-founder of CrazyEgg. You can very well see how better your headline can be.

Don’t jump to your potential customer directly. It is better to go by second level and third level before accessing them, which gives a known feel than direct jump. The best way of doing this is to identify the Influencer in the specific industry. Most of the decision makers connected with Influencers say, “PR/Media coordinates are the most Influencers”.

2. Like or comment on your potential client with a trick.

Don’t comment or like all the posts shared by your potential clients, you will be easily identified as a sales guy. Also don’t comment or like on the most viral post you may be lost in the crowd. The best way to handle is “Like- where you get the attention of the potential customer”.

3. Don’t waste your time in search

In Linkedin, we always waste our time in identifying the most valuable client or similar profile. Even Linkedin knows this well, that’s why they have this great feature “People also Viewed”. It is good to reach out relevant profile similar to your potential clients.

There are great entrepreneurs out there who have gone through enough to reach a stage of impacting global economy. It’s a life time opportunity for startups to listen to every one of them. Now, you are going to listen to one such Mentor and a Serial Entrepreneur from Chennai, Aspire Swaminathan, the Founder and CEO of Aspire Ventures who has been helping startup companies to create world class businesses through his startup2scalup initiative.

In an exclusive interview to thestartupvideos.com, Swaminathan shared his views and insights on Startups, Entrepreneurship and Chennai as the next favourable destination for budding companies.

Highlights from the Interview

• Swaminathan uses his immense business experiences to mentor budding entrepreneurs and predominantly focuses on startup entrepreneurship.
• A special initiative for startups called startup2scaleup founded by Swaminathan shapes up budding entrepreneurs with great business ideas. In simple words, channelizing from the very early stage of a great idea to making it a grand reality.
• Popularly known as Aspire Swaminathan, he is now mentoring around 20 startups from chennai and a few of them have raised over $30M in the last two years.
• How do you know that your idea is great or not? You can arrive at a conclusion by sharing your idea with others and talking about it to more people, says Swaminathan.
• Your idea is just an idea until you have the right team to execute it which he calls as Mastermind Alliance.
• “He says that it doesn’t stop if you just solve a problem of your customer. To build up a great business empire, your customer should perceive that you solve a problem, must be willing to pay for it and more importantly you must have a huge number of such people.”
• Swaminathan has a good news for Chennai Startupreneurs.The business climate in Chennai is very healthy and the city is heading towards becoming an innovation hub where we will be developing products from here for the Global community. The city is all set to be the next startup capital of the world.

Please add your comments on the post. if you have a specific question, please do share it with us on comments and we’ll ensure that your questions are answered in upcoming releases.

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