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	<title>The Startup Videos &#187; Airbnb Video</title>
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		<title>Airbnb Explainer Video Brings You Back to Childhood, Expensive Yet Truly Personal</title>
		<link>https://thestartupvideos.com/?p=2650</link>
		<comments>https://thestartupvideos.com/?p=2650#comments</comments>
		<pubDate>Sun, 22 Feb 2015 16:16:53 +0000</pubDate>
		<dc:creator>bhuvana</dc:creator>
				<category><![CDATA[Explainer Video]]></category>
		<category><![CDATA[video making]]></category>
		<category><![CDATA[Airbnb Video]]></category>
		<category><![CDATA[Animation Videos]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Campaign]]></category>
		<category><![CDATA[Welcome to Airbnb]]></category>

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		<description><![CDATA[Airbnb traditionally relied on social and word of mouth for building its consumer base. But recently, the company have eyed a bigger slice of the pie, with a bid to build its audience base beyond savvy early adopters.
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				<content:encoded><![CDATA[<p>Airbnb traditionally relied on social and word of mouth for building its consumer base. But recently, the company have eyed a bigger slice of the pie, with a bid to build its audience base beyond savvy early adopters.</p>
<p>The campaign is based around a short film, <strong> &#8216;Welcome to Airbnb&#8217;</strong>, and this video campaign sets out to explain what Airbnb does, exactly, in the most charming way possible.</p>
<p>Now see their behind the scenes peek at the making of “Welcome to Airbnb” video. Hope you enjoy the ride.</p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/PQ0E1J_4Ocg" frameborder="0" allowfullscreen></iframe></p>
<p>To produce this video, they spent five weeks 30 people building an 85-square-meter train set, with more than 2,400 craftsmen-hours spent creating the landscape. Also the work used 20 square meters of plywood, 12 liters of glue and more than 160 sheets of polyboard.</p>
<p>“The whole idea behind is to portray the world as a smaller place. It includes places from Australia, and from other parts of the world,” an Airbnb person said.</p>
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