The Startup Videos » Social Ups

Picmaker

sangeerani — Wed, 26 Sep 2018 12:46:35 +0000

Picmaker is a DIY YouTube thumbnail maker that helps people create stunning Youtube thumbnails and YouTube channel art in a jiffy.

The simple and easy to use interface makes sure that users don’t need any designing experience to create an awesome thumbnail in Picmaker. With just a few clicks, anyone can create thumbnails that can significantly boost the CTR(Click Through Rate) of their YouTube videos.

What’s inside Picmaker:

Background removal tool
Sticker effect tool
Photo filters
100,000+ graphic elements
700+ pre-built templates
Exclusive access to 1000+ stock photos
Image Resizing option
Image upload option
Unlimited storage for photos and assets

Baked with love from the creators of Animaker Inc., Picmaker is the Perfect tool to make Uber-Cool YouTube Thumbnails!

Top 5 Best Tools to Make Social Media Videos

sangeerani — Thu, 20 Apr 2017 06:56:14 +0000

Last week, the shower fell on my head. It was a chilly morning. First, I thought it was frozen ice. Then, I realised the whole damn thing was broken.

I called the plumber. He came in at lightning speed. So quick that he forgot to take his tools. He was the finest plumber in town, but without the tools he was as good as my Neighbour Jerry.

The only difference between humans today and humans 10000 years ago is tools.

You might be a social media expert. You might have the creativity to make content that attracts attention. You might even have the insight to understand the trends. But without the right tools, you are only 1% of what you can be.

A lot of professionals don’t update their arsenal.

We find an amazing tool. We fall in love with it. And we keep on using it for years and years.

What if your Grandpa still used pigeons instead of Gmail?

Here is the 2017 list of must have tools for social media:

Live Video Maker – Shakr.

Small businesses and big brands are turning to social media video advertising for discovery, entertainment and brand awareness.

And with the number of video ad views totaling to 28.7 billion last year, you just can’t ignore it! However, as the cost for making video ads are too expensive, most marketers were still testing waters. Shakr changes all that. It is the missing piece of puzzle that saves the day here.

Shakr aims to help Small business owners ( real estate agents, car dealers, restaurant owners) to create video advertising campaigns for their marketplace at a very affordable price.

All you need to do is pick stock images from the application and drop them in the video creator. The output is a stunning HD video for your video ad campaign. Their templates are designed by graphic designers who have worked for brands like Nike and Samsung in the past.

You can also preview the HD-quality, non-watermarked video clips and themes before buying them.

WeVideo

Another popular social media app I have come across is WeVideo. Like Shakr, WeVideos also helps you create live videos. But the best thing I like about them is that you can capture and edit your video on your mobile on the go.
WeVideo boasts of giving full creative control to the users.Their main motto is that imagination should be the foundation of any kickass video. They make it very easy to create a great movie.

With features like photo animation, voice over, and clip transformation, screencasting etc, WeVideo seems no less than a mix of professional video editing tools within a single application.

WeVideo is the one stop solution for making anything from family videos to product demos. It can be used in both PC and smartphone.

Animated Videos: Animaker

Animated videos are underestimated.

While it cannot provide the richness of a real video, it has its own advantages.

It’s not just an app for explainer videos. In addition to having a huge list of awesome features to make cool animations, it can come to your rescue:

1. If your target audience is not from your country and you don’t have the money to hire a foreign actor.

2. When you want your imagination to make all the rules.

3. When you want to incite warm emotions while showing a factory or anything boring.

4. If you are catering to a statistics heavy topic.

5. If you want to make changes later.

Animaker edges out most other apps in the same segment thanks to 2 things:

Better Visuals: More lively characters in the app with new characters coming up all the time.

A constant update of features: Last year we came up with Video Infographics and this year we’ve already brought in Animaker Decks: which can convert your video into a slide show presentation. But our landmark innovation this year would be the addition of the world’s first vertical video maker. If you haven’t already, you should check it out now.

Video slideshows – Animoto

Like the 3 tools mentioned above, Animoto also has a unique feature- Video slideshows.

It gives you a video slideshow instead of a video as an output which is recreated out of free images, video clips or music clips. Animoto has patented Cinematic Artificial Intelligence technology which makes all of this possible.

The company aims to help users make professional looking videos instead of poorly made camcorder video clips. And it turned out to be true when Animoto’s Facebook application launched in 2008 had nearly 750,000 people signed up in just three days!

If you want to create a video slideshow with an attractive mix of video clips, images and music clips, Animoto is a tool you need to try.

Magisto

If you want to add a personal touch to their social videos, Magisto holds a big advantage. With their emotion sense technology, the tool automatically selects the best parts of the video and clubs it into a beautiful story that elicits emotion.

The patented emotion sense technology is said to work on three levels: Visual analysis, audio analysis and storytelling.

After a detailed analysis of the video, the tool identifies the main character of the video, the topic of the video and uses the emotion guided techniques to form a perfect story.

From personal videos to commercial ads, Magisto captures the core element of your video (the story) and makes it compelling to look at.

All with an easy-to-use interface with editing tools, captions, custom branding and pre- themed templates. Magisto has come a long way to be called a “smart video storytelling application”.

It’s a war out there. Having a good plan alone won’t be enough to stand out. You need to use the right tools as well. Remember, Iron man would be just talk and no show if he didn’t have the suit.

OrCam: Good bye to Magnifying Glasses

bhuvana — Wed, 31 Dec 2014 09:01:57 +0000

Vision is the most important aspect in our daily life. In a single day, there are many tasks to perform where vision plays the major role. People with partial visual loss find it difficult to organize and manage their everyday activity. This suffering has come to an end with Orcam.

Orcam is an intuitive portable device, which provides artificial vision to assist the visually impaired. It has an smart camera mounted on the eye glass which recognizes the text, objects and products that is been communicated to the user’s ears through a discrete bone conduction earpiece. The device responds to a intuitive gesture, a point of the finger or press of the button initiates the device to detect the product.

There are 280 million people around the world who are the victims of partial visual loss, Orcam aims to give freedom and the independent life these visually impaired people wish to live. Orcam is invented by Orcam technologies which is a start up located in Israel. Israel is flourishing with startups that come up with technically sound concepts and innovations. They pose a great challenge for other upcoming entrepreneurs in different parts of the world and global brands to be even more innovative and competitive. It’s rightly called the start-up nation.

This product signifies that, an amazing idea when molded with technology can make impossible things possible.

Sevenly: Using Art & Community to Raise Charity Funding

sangeerani — Tue, 06 Nov 2012 09:33:06 +0000

Sevenly is a charitable organization that operates through their website. Their concept is slightly different for raising funds for various charities. The organization is called Sevenly because it works around the number seven. Every week they have a new charity for seven days that they gather funds for. They design a tee-shirt for that charity and it is available for purchase for only seven days only. From every purchase $7 are given to that charity.

If you can’t make a purchase just share the cause on your Facebook or Twitter account and spread the word. A target is set for each cause and you can view it by going to their site. To explain how the whole thing works they have made a demo video. Startups really need to focus on such explainer videos to pitch their idea properly.There are thousands of charitable organizations out there, but Sevenly makes you feel the connection.

Video Review:

Notable features of its video are:

Typography and motion graphics have been used to explain the idea.
It is interesting to note how they have used the colors: white, green, grey, black, blue and orange through the video. These are their corporate colors and they have been embedded in the video with a lot of care to the graphics.
Touching has been used in the beginning while discussing the tragedies of homelessness, sexual trafficking, etc.

Their video has been the main cause for making their charity so popular. A look at one of their causes shows more than 3 million shares on Twitter and Facebook, combined. This shows that their startup videos that they create every weak are making the big difference that they needed.

URL:http://www.sevenly.org/

Talkbin: Helps You Find Out What Your Customers Want to Say

sangeerani — Tue, 06 Nov 2012 09:32:39 +0000

Talkbin is a product by Google. The basic idea of all their products has always been to make is easier for the customers or users to voice their opinions so that they can get what they want. Something similar is happening with Talkbin as well. Think of it as a digital comment card that allows the customers to directly send a private text message to the business owner. The business owner can then reply directly to the customer and all this takes place in real time without exchange of personal information. It is also available as a smartphone application.

Hearing the customer’s voice is extremely important for every business. Therefore, Talkbin revolutionizes the whole customer feedback idea by allowing anonymity and instant delivery. Even though Google is not a new company, this product is completely new and so they have used a startup video pitch for businesses and consumers.

Video Review:

This startup video demo has some notable features:

2D cartoon graphics have been used with the simple stick-man design.
A whitish-grey background has been used to enhance the colorful graphics.
The pastel blue color of the Talkbin logo has been used as the main color in the video. The Talkbin logo flashes a few times in the video as well for brand reinforcement. The other colors used are all the pastel shades of the colors of Google’s own logo.
Typography is used to show customer’s and business owner’s thoughts making it intriguing to watch.

Keeping it short the demo video explains the product idea from the customer’s and business owner’s point of view, leaving nothing unsaid.

URL:http://www.talkbin.com/

SocialGift: Ideas for Group Gifting

Gayathri — Sat, 08 Sep 2012 11:21:23 +0000

Just as social media has become an important part of our lives, SocialGift introduces the idea of ‘social gifting’. That means that you get together with a group of friends to contribute and buy a gift for a close friend whose birthday, anniversary, wedding, promotion, etc. is about to arrive. It connects the user with online retailers to choose from a number of items that can be chosen as a gift. Then by adding friends from social media sites, it enables you to raise money for the gift. SocialGift will do the rest from buying the gift to delivering it to the recipient.

Video Review:

The idea that SocialGift is introducing is not entirely new, similar companies are operating with this idea. So what does SocialGift do to make themselves stand out? They contact a startup video production company and get an interesting startup pitch video made. All they had to do was explain the idea and they have a really cool video that explains the whole idea to every person who visits their site. Notable features of this video are:

Monotone grayish background that allows colorful images to stand out.
Introduces the idea like a revelation.
The video is made using cartoon-like graphics to show the browsing experience of a user from social media sites to SocialGift.
Story-telling theme does wonders to make the viewer understand how much they can achieve with this social gifting platform.
Typography has been used to emphasize particular areas of the video.
There is a fault in their video when it start talking about a person named ‘Sally’ to buy a gift for, but shows the Facebook page for a guy named ‘Mike’ instead.

URL:http://www.socialgift.com/

Lucky Ant: Helping Local Businesses Grow

Gayathri — Sat, 08 Sep 2012 11:00:38 +0000

Lucky Ant introduces a completely new and different way of helping the local businesses in your area grow. Based in New York, Lucky Ant at the moment covers only a few neighborhoods in New York City. But, they are soon planning to expand.

Lucky Ant picks a local business from each neighborhood and brings it forward. It helps them reach out to their community for help by pitching in. The people in their community can fund their businesses to buy a new oven, a sound system or whatever they have in mind. For each pledge that a person makes they get rewards from the business in terms of free food, classes, gifts, etc.

Video Review:

The idea is interesting as the local businesses like the muffin shop down the street, are one of the most important part of our lives. Lucky Ant gives you a chance to be a part of their lives as well. Their process is explained on their website clearly with the help of a startup video pitch. The video have some notable features which are:

2D cartoon-style animation. The whole video is shown like a story told.
Motion graphics have been used to give the sense of animation.
Upbeat background music adds to the interesting video.
The entire idea is explained in great detail using real live examples.
Lucky Ant logo is carefully placed only three times in the startup pitch video.
Typography has been added using the corporate colors of green and red in the text.

URL:http://www.luckyant.com/

StumbleUpon: Discover the Web in a New & Unique Way

Gayathri — Thu, 30 Aug 2012 12:49:05 +0000

StumbleUpon is a web application that brings unique content your way. All one has to do is visit their website and register themselves for free. Then simply choose your interests and click the ‘Stumble’ button.StumbleUpon will take you to new and different content every time, making you aware of things that you didn’t know earlier. Just rate the site that it takes you to so that it can make even better customized recommendations.

This idea of StumbleUpon is a unique one in itself. The World Wide Web is a huge place and even though we do know where to find the content that we like, we don’t know all that is out there on the web. There are many applications that customize updates and RSS feeds, but none that will take you on a surprise tour of the World Wide Web.

Video Review:

StumbleUpon has a startup pitch video that explains what they are all about. This explainer video is even less than a minute short and still covers all the necessary aspects. Here are some of its notable features:

White background with black text, the same combination as the StumbleUpon logo.
The video has been completely made with screencast and typography.
There is fast and upbeat background music with voiceover to explain the idea of StumbleUpon.
Completely explains the entire idea of how StumbleUpon works and how to use it.
Everything is short and to-the-point.

Startup video demos need to cover the whole idea of the startup company and not drag on a lot. StumbleUpon has covered both these basic quite well with this video.

URL:http://Stumbleupon.com

Cottonique: Cotton made Unique

Gayathri — Mon, 30 Jul 2012 11:45:00 +0000

Cottonique is an apparel brand that is concerned with producing environmentally safe and healthy cotton apparel. Their main aim is to produce undergarments and basic apparel that is in constant contact with our skin from completely pesticide free cotton. They don’t use dyes and all their products are purely white in color because dyes have known to have adverse effects on human health.

That’s not all; they don’t even use any kind of rubber including spandex and latex.According to the statistics shared by them almost 6% of the population of the U.S. is allergic to latex. They also have their own environmentally safe detergents and softeners that are used to wash their products. They want to keep you healthy and the environment happy at the same time. In short, it is an ecommerce website where you can purchase all these items.

Video Review:

As you visit their site you notice a video that explains in details what Cottonique is all about. This explainer video is interesting to watch and full of facts for the viewer.Some notable features of this startup video demo are:

Video is completely based on typography and some 2D animation.
Music and voiceover has been added to the background to make it more interesting to watch and emphasize at the right places.
The video is completely based on a white background. A purple color font has been used. Though, that is not their corporate color, but is matched well with their blue corporate color.
Motion graphics have been used to make the text flow in an interesting manner.

URL:http://www.cottonique.com/

Uniiverse: Platform for Collaborative & Shared Living

sangeerani — Tue, 24 Jul 2012 04:28:18 +0000

Uniiverse is a social platform where people can connect with one another and form a collaborative living environment. It allows a user to sign up and share their services and interests with others and add a price tag to it. People who use their services will be able to review and rate it for others. The main aim is to create a positive social and environmental impact.

This idea by Uniiverse is not entirely new as there are many other social platforms that are focusing on collaborative living. This means that they have to differentiate their service idea with the help of a startup pitch video that can be found on their site.

Video Review:

Their video is around 2 minutes long and is really interesting to watch. Here are some of its notable features:

Simple grayish background has been used.
Sketching-style 2D animation is used throughout the video.
The video composes of a number of short-stories combined together to form one whole socially collaborative environment. It is interesting to watch how they all come together.
Minimum colors have been used. The main colors throughout the entire video are gray, blue and green in harmony with its corporate colors.
Typography has been added to make the video even more interesting.
Uniiverse logo receives ample attention in the video.

This startup video demo may be slightly longer than usual, but is so enthralling that it keeps the viewer’s interest captured all the way.

URL:https://www.uniiverse.com/