Cottonique is an apparel brand that is concerned with producing environmentally safe and healthy cotton apparel. Their main aim is to produce undergarments and basic apparel that is in constant contact with our skin from completely pesticide free cotton. They don’t use dyes and all their products are purely white in color because dyes have known to have adverse effects on human health.
That’s not all; they don’t even use any kind of rubber including spandex and latex.According to the statistics shared by them almost 6% of the population of the U.S. is allergic to latex. They also have their own environmentally safe detergents and softeners that are used to wash their products. They want to keep you healthy and the environment happy at the same time. In short, it is an ecommerce website where you can purchase all these items.
As you visit their site you notice a video that explains in details what Cottonique is all about. This explainer video is interesting to watch and full of facts for the viewer.Some notable features of this startup video demo are:
- Video is completely based on typography and some 2D animation.
- Music and voiceover has been added to the background to make it more interesting to watch and emphasize at the right places.
- The video is completely based on a white background. A purple color font has been used. Though, that is not their corporate color, but is matched well with their blue corporate color.
- Motion graphics have been used to make the text flow in an interesting manner.