Cause.it is a Smartphone application that works for businesses and causes alike. It focuses on the element of cause related marketing to reach volunteers. Those businesses that are interested in participating in helping their community can use Cause.it to partner with different causes and advertise it. They then get to see how their participation is affecting their brand and increasing sales.
Causes get to reach the volunteers directly by participating with businesses and corporations who are genuinely interested in serving their cause. This is an entirely new and different approach to cause related marketing. Making this a Smartphone application is an excellent idea as the usage of Smartphones is increasing tremendously day-by-day..
Their website has two very interesting explainer videos placed right at their homepage. One explainer video explains how Cause.it works for businesses and the other one explain how it works for causes. This shows that Cause.it has a two-fold effect. Here are some interesting features of their business videos:
- 2D cartoon animation has been used to make the entire video..
- The entire theme of each video is in the form of a story. One shows a story of how a business discovered Cause.it and used it to donate to a cause and increase monthly sales, while the other video shows how a case discovered Cause.it and used it to increase donations.
- Natural colors have been used, trying to keep the whole video simple and decent.
- The idea of Cause.it is explained very well in the video.