Trying to explain to someone what your business does is difficult. It depends on the medium of communication you use. You could talk face-to-face, send a written description or explain with the help of visuals. As they say, pictures speak a thousand words. By that measure, moving images should speak at least tenfold that amount. This is one of the reasons why animated demo videos have become an important marketing tool.
In fact, videos speak far more than 10,000 words. According to Dr. James McQuivey at Forrester Research, a video is worth 1.8 million words. If you wrote web content for a year, you would be lucky to write half that much! Hence, it comes as no surprise that businesses are using animated marketing videos for promotion.
However, for those that haven’t, 2013 would be the perfect time to start. Though there are a number of reasons for that, one telling statistic takes the cake: you are over 50 times more likely to appear on the first page of Google search if you use animated demo videos on your website.
That should be reason enough for you. To make the deal sweeter for you, here are some great reasons why an animated explainer video for your business could be the biggest marketing tool in 2013.
Add Videos, Increase Sales
The conversion rate for an average business has increased by 51% due to the simple fact that they added a video to their website. Now, you can easily get 50% to 85% of the people who watch your animated marketing video to make a purchase from your website. Just make sure the content is engaging enough!
Videos Convince People to Buy
You might have a hard time believing that a simple video could convince a person to purchase something from a website. Apparently, this is very much the case. Around 90% of all people who make online purchases are convinced to do so after watching a video about it!
People Love Watching Videos
Put yourself in your customer’s shoes for a moment. You visit a business’ website and there is a lengthy text description of what they do and a complete history. Compare that to another website where a 2-minute video is embedded on the homepage. Most people would opt for watching the video than reading through the text. Over 45% of internet users watch at least one video every month, which comes out to just over 100 million! This does make an animated explainer video a must for your website.
Marketing Your Business across Platforms
You can use videos to promote your business across multiple platforms. You can have the videos customized for desktop users, whose attention span is limited to 2 minutes. You only get 10 seconds to grab their attention or else they click away. On the other hand, people using mobile devices show more patience and can be targeted with videos of up to 5 minutes.
These are some of the reasons why animated demo videos are the biggest marketing tool of 2013. As you can see, a 2-minute video is all it takes to convince a person that your business is worth buying from!